In preparation for a series of consumer focus groups, I’ve been gathering hospital print ads that can be tested with each group. I’ll be testing consumers’ reactions to complete ads as well as to specific images within ads: technology images, patient images, physician images and illustrations. Some of these ads are more current and better executed than others, but I always find it interesting to look at what various hospitals are doing across the country. I’ve assembled a few of the ads for your review. Let me know what you think.