Mobile Health Mobile Marketing

Your Health In Your Pocket

The folks at Southcoast Health System (not a client of mine) have introduced a new mobile health app: MyHealth App for the iPhone (http://www.southcoast.org/myhealthapp/). If you’re not familiar with Southcoast Health System, it offers an integrated continuum of health services throughout Southeastern Massachusetts and East Bay, Rhode Island. Its VP of marketing and public affairs, Jim Rattray, is one of the smartest people I know in healthcare marketing. So it doesn’t surprise me that they are developing leading edge health information management tools.

The application helps users in the region easily track their medications as well as:

  • Find physicians by geography, hospital site, specialty, degree, language or gender.
  • Keep up with news from Southcoast.
  • Send emails to patients.
  • Give feedback to Southcoast.
  • Access a handy phone directory for your most frequently called numbers.

Here’s the video that introduces the App to visitors on the SouthCoast website:

There’s also a handy video tutorial for users:

Last weekend I visited Southcoast’s website, used the QR code they provided (well done), and downloaded the App to my iPhone. The whole process was effortless. The App is simple to use and straight forward. I have to believe that people with iPhones who turn to Southcoast for care will find this application to be a true asset. Kudos to the healthcare professional at Southcoast who have developed a tool that puts health information in your pocket. Is there a Droid version on the horizon? (I had to ask.)

Post by Dan Dunlop, The Healthcare Marketer

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