At the 2011 Healthcare Marketing Strategies Summit (HMSS), my friends Chris Bevolo (Interval) and Chris Boyer (Inova Health System) presented on the topic of engaging consumers with wellness. These are two marketers I respect a great deal. They are industry thought leaders and their message is highly accessible. I managed to record their HMSS 2011 presentation on my Flip camera and the bulk of the presentation appears in the video below. Enjoy!
Post by Dan Dunlop, The Healthcare Marketer