At the recent Healthcare Marketing Strategies Summit (HMSS) in Orlando, Florida, Gabrielle DeTora, Jane Maas and Merri Alessi gave a terrific presentation on the topic of marketing women’s health services. Gabrielle talked strategy while Merri and Jane gave excellent case studies.
Last night I edited a 20 minute segment of the presentation featuring Gabrielle DeTora’s comments on marketing women’s health. Gabrielle is a thought leader in healthcare marketing and a colleague of mine. For those of you who didn’t get to attend the conference, or who attended a different session, here’s some of what you missed. (My plan is to post the entire presentation – including the case studies – once I have time to edit it.)
Post by Dan Dunlop, The Healthcare Marketer