Are you familiar with Marketing Healthcare Today Magazine (MHT)? It is produced by the same people who do the Aster Awards each year. It’s a full-color publication that does a great job of profiling integrated marketing campaigns. My firm has been fortunate to have several of our client’s campaigns featured over the years. The most recent was an affiliation campaign we produced for MetroWest Medical Center and Floating Hospital for Children at Tufts Medical Center. (Self-promotional plug…) It is featured in the most recent issue – Volume 9, Issue 2. It was selected because it was one of the big winners in the 2010 Aster Awards and caught the eye of the publication’s executive editor. Below is the cover image from that issue (my scan so please forgive the quality).
If you’re interested in subscribing to Marketing Healthcare Today, you can learn more at http://www.MHTmagazine.com. I believe the annual subscription rate is $175.00. Not only is it a good read, it is also an excellent place for hospitals to submit their campaigns for possible inclusion in the publication!
Post by Dan Dunlop, The Healthcare Marketer