How in the world did it come to this? I’m still a kid. But there’s no arguing with my Birth Certificate – I’m turning 50 today. I’m not depressed about it, but I am shocked. The last 20 years must have snuck up on me. I know it is cliche to say, but the time has gone by so fast. It is time to slow down the clock. No doubt you’ve heard of the “slow food” movement. Well, I’m advocating the start of the “slow living” movement. But when I say it that way, it sounds boring. The disconnect for me is that I actually enjoy my hectic life. The main change I am dedicated to making is to living in a more healthy way. Fitness and health need to find a way into my life. My father’s recent quadruple bypass surgery gave me a pretty clear picture of the path I do not want to take!
Of course I want to stay relevant. Until recently I thought I was doing a great job of keeping up with the times. Want evidence? First of all, I’m a Mac guy. Enough said. I’ve been blogging for four years; I’m active on both Twitter and LinkedIn; And I’ve had an iPhone for quite some time. But this week at the Healthcare Marketing Strategies Summit in Orlando, I felt like a Luddite (or is it Neo-Luddite) when it appeared to me that everyone else had iPads except me! So it is clear to me that I need to step up the pace with which I adopt new technologies! I see an iPad in my very near future.
What have I accomplished in 50 years? I don’t know if I’ve managed to turn “Dan Dunlop” into an iconic brand, but evidently I’ve developed a memorable look. Earlier this week at the HMSS 2011 conference I reintroduced myself to the editor/publisher of one of the healthcare marketing publications (Michele von Dambrowski, Strategic Health Care Marketing) and she said something I have never heard before. She said: “Oh Dan, I know you. We’ve met before. That dark curly hair and mustache are iconic. I’d know you anywhere.” Michele’s comment cracked me up! In all fairness, it is an iconic look I adopted from my father. So even if the Dan Dunlop brand still is a work in progress, I’ve at least established a graphic presentation of self that is memorable. That’s something.
Finally, I find it fascinating that my birthday falls on National Doctor’s Day, given I am a healthcare marketer. Yes, I market hospitals, physicians and physician practices, but do I have to share my birthday with them? Back in 1991 President George Bush had the bright idea of signing a proclamation making March 30 the day when our nation would “recognize the day-to-day work of healing conducted by physicians throughout the United States.” Here’s some of the language from the proclamation:
In honor of America’s physicians, the Congress, by Senate Joint Resolution 366 (Public Law 101-473), has designated March 30, 1991, as “National Doctors Day” and has authorized and requested the President to issue a proclamation in observance of this day.
NOW, THEREFORE, I, GEORGE BUSH, President of the United States of America, do hereby proclaim March 30, 1991, as National Doctors Day. I encourage all Americans to observe this day with appropriate programs and activities.
So there you have it. Thanks for reading my blog. I appreciate you coming along for the ride. There’s whole lot more to come.
Post by Dan Dunlop, The Healthcare Marketer