Did you really think I would write a post about people you should avoid at the Healthcare Marketing Strategies Summit? No way. The Summit is all about networking, meeting amazing people, and learning from your peers. I want to thank Judy, Debbie, Jen and everyone at the Healthcare Strategy Institute for putting on another terrific event.
But wait, the conference is not over. Day 3 is full of promise with several great presentations on the agenda. I am particularly interested in Chris Bevolo and Chris Boyer’s session on engaging consumers through wellness (9:30am). These guys are both strong presenters and are thought leaders in our field. And they’re my friends. Looking over the schedule, another presenter I recommend considering is Linda MacCracken of Thomson Reuters. Linda is presenting with Ruth Colby of Silver Cross Hospital on the topic of generational segmentation (9:30am). I’ve seen Linda present on several occasions and have received an education each time. And yes, Linda is a friend. At 11:0am Jonathan Billings and Matthew Dodds will be presenting on the topic of successful marketing with modest resources. I met Jonathan and Matthew over lunch yesterday and we all bonded over our mutual love of Vermont. They’ve got an interesting story to tell that is particularly relevant to small and mid-sized hospitals.
Without a doubt, this has been a great conference and in parting I thought I’d share a few photos that I’ve taken over the last couple of days. Safe travels!
Post by Dan Dunlop, The Healthcare Marketer