Mommy Blogs Trends

The Mother of All Mommy Bloggers

I’ve written a lot about mommy blogs over the last year or so. The mommy blog phenomenon is an amazing one. Together with Brooke Tyson Hynes of Tufts Medical Center, I am doing a presentation on hospital mommy blogs this month at the National Healthcare Marketing Strategies Summit in Orlando. If you’re there, please join us.

Heather Armstrong

Interestingly, last week the New York Times Magazine ran a great feature on the mother of all mommy bloggers: Heather Armstrong. You can find it online at Heather’s blog is and it has 100,000 visitors daily. That is amazing. According to the article:


“She is the only blogger on the latest Forbes list of the Most Influential Women in Media, coming in at No. 26, which is 25 slots behind Oprah, but just one slot behind Tina Brown. Her site brings in an estimated $30,000 to $50,000 a month or more — and that’s not even counting the revenue from her two books, healthy speaking fees and the contracts she signed to promote Verizon and appear on HGTV.” (NY Times Magazine, February 23, 2011)

I encourage you to check out the article and learn more about the influence of the mommy blogger.

Post by Dan Dunlop, The Healthcare Marketer

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