Surfing the web has all sorts of benefits (and risks), especially for empowered healthcare consumers. According to a survey conducted Pew Internet & American Life Project, looking for information online about health ranks third in most common online activities among US internet users. The article states that consumers “go online to better understand the medical conditions of themselves and their loved ones, inform themselves about treatments and symptoms, and often to connect with others that have the same issues.” You can read more on the eMarketer: http://www.emarketer.com/Article.aspx?R=1008225&AspxAutoDetectCookieSupport=1.
This points to an obvious opportunity for healthcare organizations to reach out to consumers through websites, blogs and social media tools – with helpful health content. It is clear that consumers are taking matters into their own hands to better inform themselves with health information. Is your organization giving them what they seek?
For more, check out the article on the eMarketer: http://www.emarketer.com/Article.aspx?R=1008225&AspxAutoDetectCookieSupport=1. You can visit the Pew Internet & American Life Project online at http://www.pewinternet.org/. “The Pew Internet & American Life Project is one of seven projects that make up the Pew Research Center, a nonpartisan, nonprofit “fact tank” that provides information on the issues, attitudes and trends shaping America and the world.” (Source: Pew Website)
Post by Dan Dunlop with Stephanie Cohen, UNC-Chapel Hill student and Jennings intern