MIT AgeLab has developed AGNES (Age Gain Now Empathy System), a suit worn by individuals to better understand the physical challenges that come with aging. The suit allows students, product developers, designers, engineers, marketing planners, architects, packing engineer, and other individuals to “experience the motor, visual, flexibility, dexterity and strength of persons in their mid-70s.”
The MIT AgeLab conducts focus groups and other types of research to better understand the older generation. This insights that flow from this research allow the MIT AgeLab to develop innovations for an aging society. Companies working with the MIT AgeLab obviously understand that seniors are marketable audience who should not be ignored.
For more, read about the MIT AgeLab on the “Disruptive Demographics” blog: http://www.disruptivedemographics.com/2011/01/developing-new-tools-of-innovation-for.html.
Read more about MIT’s innovations in Fast Company: http://www.fastcompany.com/magazine/152/fast-talk-rozanne-puleo-and-lisa-dambrosio.html.
Post by Dan Dunlop with Stephanie Cohen, UNC-Chapel Hill Student and Jennings Intern