I recently came upon an interesting article regarding baby boomers and mobile health technology. According to Dan Bowman’s article on FierceMobileHealthcare.com, baby boomers, ages 46 to 64, are the “top consumers of healthcare technology.” Dan sites a new report from the MIT Enterprise Forum Northwest that found that the baby boomers are poised to drive the mobile health trend. “Boomers view tech-enabled health products as a way to foster control and ongoing independence for themselves, especially in light of the rise in incidence in chronic disease with aging, and their desire to reduce costs.” You can read more of Dan’s post here: http://www.fiercemobilehealthcare.com/story/report-boomers-will-shape-m-health-technology-efforts/2011-01-11.
Much of the healthcare industry has come to embrace technological advances this past year. The report states that there has been an increase use of health apps for smartphones, and individuals, such as the baby boomer generation, prefer to personally monitor their health.
For more, read Dan Bowman’s post on Fierce Mobile Healthcare: http://www.fiercemobilehealthcare.com/story/report-boomers-will-shape-m-health-technology-efforts/2011-01-11.
You can read the MIT Enterprise Forum Northwest study here: http://www.mitwa.org/sites/default/files/files/MITEF%20NW%20Boomers%20Technology%20and%20Health%20Report.pdf.
Post by Dan Dunlop with Stephanie Cohen, UNC-Chapel Hill Student and Jennings Intern