Okay, we all know that healthcare marketers tend to focus their efforts on communicating with women. Of course. Women are typically the primary healthcare decision-makers for their families. Hence the proliferation of new tools that are ideal for communicating with busy moms and women of all ages. In fact, just this week my firm launched a new mommy blog for one of our hospital clients (Signature Healthcare) in Brockton, Massachusetts. You can visit the blog at http://www.SignatureMoms.com. We’re beginning with a Facebook contest to recruit mommy blogger from the community. It will be exciting to see the blog grow and develop – as we’ve seen with other hospital blogs we’ve launched.
But what about dad? Doesn’t dad deserve some attention as well. Could dad be a mommy blogger – or a daddy blogger? And more importantly, would people read his blog?
My colleague Joe Florence recently launched his “dad blog” to coincide with the birth of his first child – Roscoe. Joe had the soul of a writer, so he’s perfect for the daddy blogger role. I was reading through several of his posts yesterday and thought that I should share his blog with a wider audience. It is too good to keep hidden. So I invite you to visit Joe’s blog and get a sense for what one dad blog looks like. It is a pleasure to read – and incredibly engaging. Go to http://truckandlasso.com/. I hope you enjoy it as much as I do!
Post by Dan Dunlop, The Healthcare Marketer