On September 7, 2010, there was an excellent post on Ogilvy PR’s Fresh Influence Blog about location-based networks and their relevance to healthcare marketing. The title of the post was: “Would you check in at your next checkup? Healthcare and location-based social networks.” You can find the post at http://tinyurl.com/3yohwa7.
The post looked at Facebook Places and Foursquare and how they’ll impact hospitals. One obvious potential is for patients to use the comments and tips features to make remarks about their experience with a given provider – essentially grading their experience. Of course subsequent visitors can have access to those comments – good or bad. And hospitals can use Foursquare (for example) to leave helpful tips for visitors. They can also track visitors to their facilities when they “check in.”
It will be interesting to see how the use of these location-based social networks evolves in healthcare. Recently, on a visit to Tufts Medical Center in Boston, I checked in on Foursquare and received a tip about a new fresh dining option on the hospital’s third floor. Thanks to Foursquare I entered the hospital with some helpful information that I found to be useful. This is just one small example – but it is a start.
For more on location-based social networks and healthcare go to:
- “What could Foursquare mean for healthcare?” MedCity News – http://tinyurl.com/254woda
- “How Location Services Could Impact Health Care,” Read Write Web – http://tinyurl.com/28bl785 (great article)
Post by Dan Dunlop, The Healthcare Marketer