Twitter users (tweeple) can make or break your brand according to a recent ExactTarget study. According to ExactStudy, US Twitter users in April 2010 were far more likely than general Internet users to post to forums, comment on blogs and post ratings/reviews. This means that the 14 million Twitter users who are active in social media have the power to create noise, both positive and negative, that echoes not only throughout Twitter, but also in blogs, forums and even in the mainstream media.
“What happens on Twitter doesn’t stay on Twitter,” says Morgan Stewart of ExactTarget. Twitter users follow brands to keep informed about companies and to stay up-to-date on future brands. Users are not afraid to express their opinions on their findings.
Lesson learned: Don’t overlook your brand’s followers on Twitter. Even if their numbers aren’t large, they have more power than you may think.
For more, check out this story on SocialMediaToday:
You can also access the ExactTarget study online by going to
Post by Dan Dunlop, The Healthcare Marketer