The folks from the Forum for Healthcare Strategists sent me a preview of their upcoming issue of Healthcare Strategy Alert for Healthcare Marketing. I got the special preview because I contributed an article to the magazine. My article is on the power of mommy blogs for reaching female healthcare consumers. Well, when I flipped through the new issue, I was please to see that other contributors this month include two of my favorite peers in the industry: Gabrielle DeTora and Chris Bevolo. It stunned me that all three of us ended up in the same issue! What are the odds?
Chris Bevolo contributed an article about the continued importance of brand building for hospitals. If you don’t know Chris, he recently launched a new healthcare marketing consultancy dedicated to helping healthcare leaders re-envision what their organization’s marketing could be, while also re-energizing management and inspiring staff to think bigger and act differently. Check out Chris’ blog at chrisbevolo.com.
Gabrielle DeTora, another outstanding healthcare marketing consultant, has contributed an article about the process of developing strategic marketing plans using the Six Sigma approach of DMAIC: Define, Measure, Analyze, Improve and Control. You can visit Gabrielle’s website at www.gabrielledetora.com.
If you’d like to check out this issue of Healthcare Strategy Alert, I believe you’ll need to join the Forum for Healthcare Strategists. Go to http://www.healthcarestrategy.com/. An annual membership is $225. Benefit of membership include:
- The best networking in the field with other senior healthcare strategists
- Healthcare Strategy Alert
- Access to the Forum website, including a Members Only section
- Career Listings
- Forum for Healthcare Strategists Online Membership Directory
- Complimentary subscription to HealthLeaders magazine (vendors/consultants receive a reduced rate of $24.95 per year)
- Discounts on cutting-edge educational programs
I’ve found a great deal of value in my affiliation with the Forum. I’ve attended and spoken at several of their annual conference and always found the experience to be beneficial. If you’re interested in networking with other healthcare marketers, this is a good place to start.
Post by Dan Dunlop, The Healthcare Marketer