Does your organizations have social media policies in place? Most don’t. So you’re not alone.
Yesterday afternoon I was following some healthcare social media chatter on Twitter from the Mayo Clinic/Ragan Summit (MayoRagan ’09) when I came across a Tweet referencing Chris Boudreaux’s online database of more than 80 organizations’ social media policies. Chris compiled this database while working on a book titled “Social Media Governance: Empowerment with Accountability.” You can visit his site online and read a few of the chapters in development: http://socialmediagovernance.com/chapters.shtml.
Meanwhile, Chris has this terrific social media policy database that anyone can tap into – and contribute to. It includes organizations such as the American Red Cross, BBC, Dow Jones, Harvard Law School, Mayo Clinic and Sentara (to throw in a couple of healthcare examples).
When I give talks on social media in healthcare, inevitably I learn that organizations do not yet have well articulated social media policies. I usually give Mayo Clinic’s policies as a starting point. But Chris’ database now gives any organization a number of options to review and borrow from as they attempt to develop their own policies.. You can check out the policies database online at http://socialmediagovernance.com/policies.php. This is a wonderful resource.
Also check out Chris Boudreaux’s blog at http://firstintheroom.com/.
Post by Dan Dunlop, The Healthcare Marketer