An article I wrote for Alternative Health Journal was published today. It introduces the reader to the growing movement within the healthcare industry to create healthy and safe environments for patients and employees. I call this the healthy hospital movement. The article is based on a presentation that Mark Shelley, director of marketing and advertising for Lexington Medical Center, and I have been delivering at healthcare conferences around the country. It describes the healthy hospital initiatives of two hospitals in the southeastern United States: The East Carolina Heart Institute at Pitt County Memorial Hospital (Greenville, NC) and Lexington Medical Center (West Columbia, SC). These are just two examples of hospitals embracing this movement.
To check out the article online go to http://tinyurl.com/nh38qx. Here’s a brief excerpt from the piece:
“Two hospitals in the southeastern United States, the East Carolina Heart Institute at Pitt County Memorial Hospital (Greenville, NC) and Lexington Medical Center (West Columbia, SC), are at the forefront of the global “healthy hospital movement” – and have committed their organizations to creating healthy hospital environments for their patients, family members and staff. The underlying premise is that healthy, thoughtfully designed, non-toxic environments enhance the patient and family experience, speed the healing process, improve patient safety and contribute to health and well-being of those involved. This effort leads to better clinical outcomes, improved psychosocial outcomes, increased patient and staff satisfaction, enhancements in staff effectiveness in providing care, improvements in staff health and eventually, lower health care costs.” (Source: “Healthcare’s Green Initiative: The Healthy Hospital Movement,” Alternative Health Journal, August 3, 3009)
Post by Dan Dunlop, The Healthcare Marketer