Last weekend I was reading “How to Say It: Marketing with New Media” by Lena Claxton and Alison Woo, and they recommended ‘article marketing’ as a tactic for businesses to promote themselves and increase visibility. By this they mean using online article distribution services to submit your articles (600 to 900 words typically) to article banks, rather then send articles out to one online publisher at a time. There’s usually a fee involved, but the time savings is immense and in many cases the fee is fairly reasonable.
Why get involved with article marketing? When you contribute your article to article banks online, it contains your byline, links back to your website and a resource box that gives your profile. This means the potential for increased traffic to your website, enhanced rankings with search engines, and an opportunity for you (the author) to build your reputation as a leader in your field. There’s also the enhanced likelihood that you may be contacted in the future by reporters looking for expert sources in your area of specialization.
How do you get started? There are a number of article submission services online. I’ve listed a few of them below. My recommendation is that you visit each of them and determine which meet your needs – and fit your budget.
- Article Marketer – www.articlemarketer.com
- Ezine Articles – www.EzineArticles.com
- Ezine Trendz – www.EzineTrendz.com
- iSnare – www.iSnare.com
- Submit Your Articles – www.submityourarticles.com
- The Phantom Writers – www.thephantomwriters.com
- Idea Marketers – www.ideamarketers.com
Several of these sites have free articles and videos that will walk you through the article marketing process. The Idea Marketers have a number of articles on all aspects of article marketing – everything from “Article Submission Secrets” to “Article Marketing Made Easy.”
If you’re looking for an easy-to-read introduction to new media, I recommend getting a copy of “How to Say It: Marketing with New Media” by Claxton and Woo.
Post by Dan Dunlop, The Healthcare Marketer