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Today at the SHSMD Conference – 9/17/08

The annual conference of the Society for Healthcare Strategy & Market Development is one of the leading marketing conferences within the healthcare industry. It is being held this week in San Francisco. I’ll be presenting on Friday afternoon. (If you’re interested, next year’s SHSMD conference will be held in Orlando, September 30 – October 3, 2009, at the J.W. Marriott Grande Lakes Resort. Mark your calendar and prepare your speakers proposals.)

So I left North Carolina at 6am this morning (4am wake-up call) and arrived in San Francisco at 11am local time. After checking into the hotel and responding to email, I headed down to the conference floors to register and learn my way around.

I checked into the conference, got my name badget and the obligatory tote bag, and turned to head out for a bite to eat. Out of the blue, a guy I’ve never met before intercepted me and asked if I was Dan Dunlop. He told me that he recognized me from my healthcare marketing blog and that he is one of my regular readers. His words to me were: “Keep blogging.” Now that is cool. The first person I met at the conference I am connected to through my blog. That’s encouraging and speaks to the power of social media as a tool for bringing us together as professionals with a common interest.

My plan is to blog during the day tomorrow and comment on the presentations I attend. Stay tuned.

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