Interesting Articles

The Latest Issue of Healthcare Marketing Advisor

Today I received the latest edition of Healthcare Marketing Advisor. I have a special interest in this issue because I was interviewed by Marianne Aiello for a story she was putting together about hospitals use of social media for internal communication. When she heard from a colleague that we had just launched a Facebook site for one of our clients (Lexington Medical Center in West Columbia, SC), she gave me a call. I was able to give her some information and then directed her to Mark Shelley, Lexington Medical Center’s director of marketing and advertising. She also interviewed Bob Allen, vice president of communication & governmental affairs at Crouse Hospital in Syracuse, New York.

If you have an interest in social media or are thinking about introducing your institution to the world of social media, this article may lend some credence to your conversations with hospital leadership. Marianne did a very nice job addressing many of the major issues that hospitals confront when taking this step, and looked at some of the potential pitfalls. One obvious drawback to using Facebook or some other social media platform for internal communication is that not every hospital employee has access to the Internet while at work. And even if they have access to the Internet, they may not have access to social media sites, given they are often blocked by IT departments. So Marianne’s article emphasizes the importance of continuing to use traditional communications tools while introducing new media to the mix.

In all, it’s a very good article. If you get a chance, check it out. And if you aren’t familiar with Healthcare Marketing Advisor, consider this your introduction!

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