For years, one of the things that has driven me crazy is that several of the healthcare marketing publications are printed in black and white – or just using two colors. Well, Healthcare Advertising Review (HAR) launched a new full-color look in its January/February 2008 Issue. And thank goodness for that, because in that very issue they featured one of our ad campaigns called the “UHS Colors Campaign.” Imagine a campaign defined by its use of color, profiled in black and white. Not good.
If you would like to download the latest edition of HAR and check out their new full-color look, click here and it will take you to a link. And while you’re there, check out the article about the University Health Systems Colors Campaign.