I admit upfront that this short blog entry is almost entirely self-serving. But what the heck.
This month, two national healthcare marketing publications are featuring a campaign produced by my firm, Jennings. The subject of the articles is the UNC Health Care Connections Campaign.
The first article (“Making Connections”), which I co-authored with Suzanne Herman of UNC Health Care, appears in the Fall 2007 Issue of Marketing Health Services – a publication of the American Marketing Association. The second article, a campaign spotlight piece by Kandace McLaughlin, can be found in the September/October Issue of Healthcare Advertising Review. The article, titled “Multi-integrated ‘Connections’ campaign illustrates the importance of continuity,” is a six-page profile of the Connections campaign.
Both articles address my professional crusade to have healthcare organizations integrate service line marketing with branding. If done properly, the two should not be mutually exclusive practices. I’ll be hosting a roundtable discussion on this topic at the upcoming SHSMD conference in October.
If you’d like a copy of the articles and you don’t already subscribe to one of these terrific publications, send me an email at firstname.lastname@example.org and I’ll do my best to get one off to you.