Conferences Where Dan has Presented
- Grandcare’s Aging & Technology Webinar Series – “Social Media and Marketing in the Healthcare Industry,” January 7, 2010, 2pm
- Small Business Round Table – “Marketing in a Recession,” November 4, 2009, 12 noon
- Webinar – “Demystifying Social Media in Healthcare,” October 20, 2009 – 12 noon.
- Co-Presenter with Dr. David Fairchild, Tufts Medical Center Chief Medical Officer – “Marketing Patient Safety: Taking on Clutter and Culture in your Hospital,” Society for Healthcare Strategy & Market Development (SHSMD) 2009 Annual Conference, Orlando, FL, October 1, 2009, 11:15am
- Webinar – “Demystifying Social Media in Healthcare,” August 27, 2009 – 10am. https://www1.gotomeeting.com/register/738208993
- Presenter/Discussion Leader, “Demystifying Social Media in Healthcare,” Carolinas Healthcare Public Relations and Marketing Society Spring Conference, South Carolina Hospital Association, Columbia, SC, May 8, 2009
- Presenter, “The Green Movement in Healthcare and Marketing Healthy Hospitals,” New England Society for Healthcare Communication, Spring Symposium, Providence, RI, May 5, 2009
- Speaker, “Demystifying Social Media in Healthcare,” Adventist Health System Marcom Summit 2009, Orlando, FL, April 21, 2009
- Webinar, “Marketing Your Marketing and PR Effort,” New England Society for Healthcare Communication, April 15, 9:30-11:00 am
- Featured Presenter, American Advertising Federation (AAF), Charleston, SC Chapter, AdFedU Series, “Big Ideas for your Shrinking Ad Budget,” College of Charleston Campus, April 8, 2009
- Presenter, 14th National Forum on Customer Based Marketing Strategies, Caesar’s Palace, Las Vegas, February 4-6, 2009
- Keynote Speaker, New England Society for Healthcare Communication, Fall Institute, Westbrook, Connecticut, October 2008
- Presenter, Society for Healthcare Strategy and Market Development, Annual Conference, San Francisco, California, September 2008
- Presenter, Thirteenth National Forum on Customer Based Marketing Strategies, Phoenix, Arizona, April 2008
- Round Table Moderator, Carolinas Healthcare Public Relations & Marketing Society Annual Conference, Asheville, North Carolina, November 2007
- Presenter, National Professional Development Conference of the Association of American Medical Colleges (AAMC), Austin, Texas, March 2006
- Presenter, American Chamber of Commerce Executives Annual Convention, Cleveland, Ohio, August 2006
- Presenter, Carolinas Healthcare Public Relations & Marketing Society Annual Conference, Isle of Palms, South Carolina, November 2006
Articles, Columns and Chapters Written by Dan
- “Healthcare’s Green Initiative: The Healthy Hospital Movement,” Alternative Health Journal, August 2009
- “Developing a Social Media Marketing Plan,” co-authored with Mark Shelley of Lexington Medical Center, Healthcare Marketing Advisor, August 2009
- “Measure and Market Your Stewardship and Donor Relations Activities,” Association of Donor Relations Professionals Newsletter, July 2009
- “Determining the appropriate elements for a new integrated campaign,” Ask the Advisors Column, Healthcare Marketing Advisor, July 2009
- “A Vision for Strategic Marketing in Healthcare,” co-authored with Anissa Davenport of University Health Systems, Healthcare Marketing Report, May 2009
- “Marketing your Marketing and PR Effort: Don’t Keep You Success a Secret,” Marketing Health Services, Spring 2009
- “Keeping the brand promise after a campaign launch,” Ask the Advisors Column, Healthcare Marketing Advisor, March 2009
- “Best Practices in Hand Hygiene Compliance,” NESHCo News, January 2009
- “Considerations when preparing a community benefits report,” Ask the Advisors Column, Healthcare Advertising Review, November/December 2008.
- “Living the Brand,” Contributing Feature, Healthcare Advertising Review, September/October 2008
- “Using Outdoor advertising in Healthcare,” Ask the Advisors Column, Healthcare Advertising Review, September/October 2008
- “Using the web and new technologies in healthcare marketing,” Ask the Advisors Column, Healthcare Advertising Review, July/August 2008
- “Echo-Branding and Today’s Consumers,” Contributing Feature, Healthcare Advertising Review, March/April 2008
- “Keys to Successful Service Line Marketing,” Ask the Advisors Column, Healthcare Advertising Review, March/April 2008
- “Making Connections,” Marketing Health Services (AMA publication), Fall 2007
- “Building Brand Momentum with Service Line Marketing,” Healthcare Marketing Report, October 2006
- Co-authored chapter on healthcare marketing for Essentials of Physician Practice Management, published by Jossey-Bass 2004
Pieces Written about Jennings’ Work
(Articles where Dan is quoted or work produced by Dan and his team at Jennings is featured.)
- Featured in “Is There a Healthcare Reform Ad That will Resonate with the Public?” Healthcare Marketing Advisor, October 2009
- Featured in “Is There a Healthcare Reform Ad That will Resonate with the Public?” HealthLeaders Media Online, August 6, 2009
- Featured in “Hand Hygiene Strategies,” Infection Control Today, June 2009
- Featured in “Your Health: More dirt on disease and washing your hands,” USA Today, May 18, 2009
- Featured in “Innovation will be key to surviving bad economy,” Health Governance Report, May 2009
- Featured in “Campaigns That Aren’t Washed Up,” Healthcare Marketing Advisor, January 2009
- Featured in “Hanging in the Balance,” HealthLeaders Media Marketing Weekly, December 3, 2008
- Featured in “Off-limits advertising: The dispute about whether hospitals should market patient satisfaction scores,” Healthcare Marketing Advisor, November 2008
- Featured in “Creating a real community via the virtual world,” Healthcare Marketing Advisor, September 2008
- Featured in “Image Campaign – UHS Colors Campaign,” Marketing Healthcare Today, Fall 2008
- Featured in “Building a brand: Color, care and family define a brand image,” Healthcare Advertising Review, January/February 2008
- Featured in “Family of care: Branded with color,” HealthLeaders Media Marketing Weekly, January 16, 2008
- Featured in “Puzzle Me This, Adman,” HealthLeaders Media Marketing Weekly, September 19, 2007
- Featured in “A puzzling campaign: Illustrations lead the way to a suburban campus,” Healthcare Advertising Review, November/December 2007
- Featured in “Multi-integrated ‘Connections’ campaign illustrates the importance of continuity,” Healthcare Advertising Review, September/October 2007
- Featured in “CD-ROM an Effective Tool for Staff Recruitment at UNC Health Care,” Healthcare Marketing Report, November 2006
- Featured in “Campaign Spotlight: UNC Cancer Campaign,” Marketing Healthcare Today, September/October 2005
- Featured in “Cancer still a Most Important Service Line to Market,” Healthcare Marketing Report, October 2005
- Featured in “Getting to the Heart of the Matter,” Healthcare Marketing Report, September 2004
- Featured in “Wooing Female Consumers Reaps Rewards for Health Plans,” Managed Healthcare Executive, March 2001
