Upcoming Speaking Engagements
Conferences and Gatherings Where Dan has Presented
- Presenter, “Bringing Physician Relations and Referring Physician Communications into the Age of New Media,” New England Society for Healthcare Communications, 2012 Spring Symposium, Boston, Massachusetts, Friday, May 18, 2012, 11am.
- Presenter, “Engaging Female Healthcare Consumers with Blogs & New Media,” co-presenting with Brooke Tyson Hynes of Tufts Medical Center, New England Society for Healthcare Communications, 2012 Spring Symposium, Boston, Massachusetts, Thursday, May 17, 2012, 3pm.
- Presenter, “Referring Physician Marketing: From the Dark Ages to the New Social Physician,” National Healthcare Marketing Summit, April 29-May 1, 2012, Orlando. (Presenting with Jill Lawlor of Cooper University Hospital and Lyle Green of MD Anderson)
- Presenter, “Engaging Female Healthcare Consumers with Blogs & New Media,” Spring Conference of the Virginia Society for Healthcare Marketing and Public Relations (VSHMPR), April 19, 2012, Virginia Beach, VA
- Presenter, “New Ways to Reach Referring Physicians. What do Referring Docs Want?” AAMC’s 2012 National Professional Development Conference, Thursday, March 22, 2012, Palm Springs, California (Presenting with Jill Lawlor of Cooper University Hospital; Session moderated by Lyle Green of MD Anderson)
- Presenter, “Brand Experience: Recruiting Physicians Online,” 2012 Physician Strategies Summit, co-presenting with Kevin Robinson of Southwestern Vermont Medical Center, February 19-21, 2012, Orlando, Florida
- Roundtable Moderator, “Engaging Female Healthcare Consumers with Blogs & New Media,” Carolinas Healthcare Public Relations & Marketing Society (CHPRMS) 2011 Fall Conference, Asheville, North Carolina, December 7, 2011.
- Presenter, “Differentiating Your Organization By Communicating Shared Values,” Northeast Physician Recruiter Association (NEPRA) Fall Conference, November 10, 2011 at 3pm.
- Presenter, “Facebook 101 for Healthcare Organizations,” New England Society for Healthcare Communications (NESHCo) 2011 Virtual Conference, October 27
- Roundtable Moderator, “Marketing to Referring Physicians in the Age of the Social Physician,” Society for Healthcare Strategy & Market Development (SHSMD) Annual Conference, September 15, 2011, Phoenix, Arizona
- Webinar Presenter, “Social Media Secrets of America’s Top Medical Center,” Progressive Healthcare Conferences, September 1, 2011
- Webinar Moderator, “Building Your Brand With Wellness,” Forum for Healthcare Strategists, June 15, 2011.
- Roundtable Moderator, “Mommy Blogs in Healthcare,” New England Society for Healthcare Communications (NESHCo) Spring Conference, May 17, 2011
- Roundtable Moderator, “Integrating Digital & Traditional Media,” Sixteenth National Healthcare Marketing Strategies Summit, Orlando, FL, 7 a.m., March 28, 2011
- Presenter, “Engaging the Mommy Audience: Hospital Mommy Blogs,” Sixteenth National Healthcare Marketing Strategies Summit, Orlando, FL, March 27-29, 2011
- Roundtable Moderator, “Marketing to Referring and Hospital Employed Physicians,” Annual Conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS), Charleston, SC, December 1, 2010
- Webinar, “Using Hive Marketing and Social Networks to Activate Brand Advocates,” Global Media Dynamics, co-presented with Mark Shelley, Lexington Medical Center, November 16, 2010
- “Using Hive Marketing and Social Networks to Activate Brand Advocates,” 2010 Conference of the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR), Utica, Illinois, November 9, 2010, 1:30pm
- “Employing Social Media to Build Customer Satisfaction and Community Outreach,” Eastern North Carolina Healthcare Executives Group (ACHE), Williamston, NC, November 4, 2010
- “Using Measurement to Market Yourself and Your Department,” 2010 Fall Symposium, New England Society for Healthcare Communications (NESHCo), October 28, 2010
- “Employing Social Media to Build Customer Satisfaction and Community Outreach,” 13th Annual Health Administration Alumni & Leadership Conference (ACHE), Charleston, SC, October 7, 2010
- “Hive Marketing: Using Social Media to Activate Brand Advocates,” Society for Healthcare Strategy & Market Development (SHSMD) Annual Conference, Chicago, IL, September 14, 2010
- Roundtable Discussion, “Contemporary Physician Marketing,” Society for Healthcare Strategy & Market Development Annual Conference, Chicago, IL, September 13, 2010
- Webinar, “Demystifying Social Media in Healthcare Marketing,” Global Media Dynamics, August 18, 2010
- Webinar, “Marketing Patient Safety and Hand Hygiene,” Nebraska Hospital Association, Contemporary Issues in Healthcare Marketing Series, May 25, 2010, Co-Presenter with Dr. David Fairchild, Tufts Medical Center Chief Medical Officer
- Webinar, “Green Marketing & The Healthy Hospital Movement,” Nebraska Hospital Association, Contemporary Issues in Healthcare Marketing Series, May 12, 2010, Co-Presenter with Mark Shelley, Lexington Medical Center, Director of Marketing and Advertising
- Webinar, “Demystifying Social Media in Healthcare Marketing,” Nebraska Hospital Association, Contemporary Issues in Healthcare Marketing Series, April 27, 2010
- Webinar, “Marketing Niche Products, Affiliations, and Strategic Partnerships,” Nebraska Hospital Association, Contemporary Issues in Healthcare Marketing Series, April 21, 2010, Co-Presented with Stephanie Guidetti, MetroWest Medical Center, Director of Marketing
- “Marketing Niche Products, Affiliations, and Strategic Partnerships,” Fifteenth National Forum on Customer Based Marketing Strategies, InterContinental Buckhead, Atlanta, GA, April 14-16, 2010
- Webinar, “Social Media Marketing,” Progressive Healthcare Conferences, February 16, 2010, 1pm EST
- Grandcare’s Aging & Technology Webinar Series – “Social Media Marketing in the Healthcare Industry,” February 18, 2010, 2pm
- Small Business Round Table – “Marketing in a Recession,” November 4, 2009, 12 noon
- Webinar – “Demystifying Social Media in Healthcare,” Jennings’ Marketing Over Coffee Webinar Series, October 20, 2009 – 12 noon.
- Co-Presenter with Dr. David Fairchild, Tufts Medical Center Chief Medical Officer – “Marketing Patient Safety: Taking on Clutter and Culture in your Hospital,” Society for Healthcare Strategy & Market Development (SHSMD) 2009 Annual Conference, Orlando, FL, October 1, 2009, 11:15am
- Webinar – “Demystifying Social Media in Healthcare,” August 27, 2009 – 10am. https://www1.gotomeeting.com/register/738208993
- Presenter/Discussion Leader, “Demystifying Social Media in Healthcare,” Carolinas Healthcare Public Relations and Marketing Society Spring Conference, South Carolina Hospital Association, Columbia, SC, May 8, 2009
- Presenter, “The Green Movement in Healthcare and Marketing Healthy Hospitals,” New England Society for Healthcare Communication, Spring Symposium, Providence, RI, May 5, 2009
- Speaker, “Demystifying Social Media in Healthcare,” Adventist Health System Marcom Summit 2009, Orlando, FL, April 21, 2009
- Webinar, “Marketing Your Marketing and PR Effort,” New England Society for Healthcare Communication, April 15, 9:30-11:00 am
- Featured Presenter, American Advertising Federation (AAF), Charleston, SC Chapter, AdFedU Series, “Big Ideas for your Shrinking Ad Budget,” College of Charleston Campus, April 8, 2009
- Presenter, 14th National Forum on Customer Based Marketing Strategies, Caesar’s Palace, Las Vegas, February 4-6, 2009
- Keynote Speaker, New England Society for Healthcare Communication, Fall Institute, Westbrook, Connecticut, October 2008
- Presenter, Society for Healthcare Strategy and Market Development, Annual Conference, San Francisco, California, September 2008
- Presenter, Thirteenth National Forum on Customer Based Marketing Strategies, Phoenix, Arizona, April 2008
- Round Table Moderator, Carolinas Healthcare Public Relations & Marketing Society Annual Conference, Asheville, North Carolina, November 2007
- Presenter, National Professional Development Conference of the Association of American Medical Colleges (AAMC), Austin, Texas, March 2006
- Presenter, American Chamber of Commerce Executives Annual Convention, Cleveland, Ohio, August 2006
- Presenter, Carolinas Healthcare Public Relations & Marketing Society Annual Conference, Isle of Palms, South Carolina, November 2006
Articles, Columns and Chapters Written by Dan
- “What steps can marketers take to sell the C-suite on social media marketing campaigns?” Ask the Advisors Column, Healthcare Marketing Advisor, March 2012
- “Can Healthcare Organizations Find Wisdom in the Crowd?” eHealthcare Strategy & Trends, March 2012
- “The Professional Development Imperative,” Healthcare Marketing Report, December 2011
- Book Chapter, “The Evolution & Future State of Branded Service Line Marketing,” The Thought Leaders Project: Hospital Marketing, October 2011
- “Pink Glove Dance Stimulates Employee Engagement,” The Wall Street Journal Online, October 7, 2011
- “Budgeting for Social Media,” Ask the Advisors Column, Healthcare Marketing Advisor, October 2011
- “The Impact of Accountable Care Organizations on Healthcare Marketing,” Ask the Advisors Column, Healthcare Marketing Advisor, July 2011.
- “The Keys to Building An Effective Social Media Strategy,” Ask the Advisors Column, Healthcare Marketing Advisor, April 2011.
- “Marketing to the Social Physician,” Healthcare Strategy Alert, 2011 Issue #1, March 2011
- “A Multifaceted Approach to Education, Observation, and Feedback in a Successful Hand Hygiene Campaign,” Joint Commission Journal on Quality and Patient Safety, January 2011, Volume 37, Issue 1, Shira I. Doron, M.D., M.S.; Kayoko Kifuji, M.D., Ph.D.; Brooke Tyson Hynes; Dan Dunlop, M.A.; Tricia Lemon, B.S.N., M.P.H.; Karen Hansjosten, B.S.N., C.I.C.; Teresa Cheung; Barbara Curley, M.S., R.N.; David R. Snydman, M.D., F.A.C.P.; David G. Fairchild, M.D., M.P.H.
- “Marketing to Referring Physicians: A Largely Untapped Opportunity,” Healthcare Marketing Report, November 2010
- “Hive Marketing in Higher Education,” Higher Education Marketing Report, November 2010
- “The Pros and Cons of Creating Documentary-Style Videos to Promote Healthcare Organizations,” Ask the Advisors Column, Healthcare Marketing Advisor, October 2010
- “Tips and Trick for Marketing Women’s Services,” Ask the Advisors Column, Healthcare Marketing Advisor, September 2010
- “Mommy Blogs: A New Addition to the Healthcare Marketer’s Tool Kit,” co-authored with Joe Florence, Healthcare Strategy Alert, September 2010
- “How Can Marketers Ensure that the Call to Action in their Ad Gets Results,” Ask the Advisors Column, Healthcare Marketing Advisor, April 2010
- “Hive Marketing & Social Media,” co-authored with Mark Shelley of Lexington Medical Center, Healthcare Marketing Advisor, January 2010
- “Advice for Physicians Considering Social Media,” Health Journal - a publication of Gulf Medical College, UAE, January 2010.
- “The Big Warm Up’s Viral Marketing Push,” DUKKY Blog guest post, November 12, 2009
- “The Surprise Ingredient: Healthy Food Programs in Hospitals,” co-authored with Mark Shelley of Lexington Medical Center, Alternative Health Journal, November 2009
- “Knowing When It’s Time for a Rebranding Campaign,” Ask the Advisors Column, Healthcare Marketing Advisor, September 2009
- “Healthcare’s Green Initiative: The Healthy Hospital Movement,” Alternative Health Journal, August 2009
- “Developing a Social Media Marketing Plan,” co-authored with Mark Shelley of Lexington Medical Center, Healthcare Marketing Advisor, August 2009
- “Measure and Market Your Stewardship and Donor Relations Activities,” Association of Donor Relations Professionals Newsletter, July 2009
- “Determining the appropriate elements for a new integrated campaign,” Ask the Advisors Column, Healthcare Marketing Advisor, July 2009
- “A Vision for Strategic Marketing in Healthcare,” co-authored with Anissa Davenport of University Health Systems, Healthcare Marketing Report, May 2009
- “Marketing your Marketing and PR Effort: Don’t Keep You Success a Secret,” Marketing Health Services, Spring 2009
- “Keeping the brand promise after a campaign launch,” Ask the Advisors Column, Healthcare Marketing Advisor, March 2009
- “Best Practices in Hand Hygiene Compliance,” NESHCo News, January 2009
- “Considerations when preparing a community benefits report,” Ask the Advisors Column, Healthcare Advertising Review, November/December 2008.
- “Living the Brand,” Contributing Feature, Healthcare Advertising Review, September/October 2008
- “Using Outdoor advertising in Healthcare,” Ask the Advisors Column, Healthcare Advertising Review, September/October 2008
- “Using the web and new technologies in healthcare marketing,” Ask the Advisors Column, Healthcare Advertising Review, July/August 2008
- “Echo-Branding and Today’s Consumers,” Contributing Feature, Healthcare Advertising Review, March/April 2008
- “Keys to Successful Service Line Marketing,” Ask the Advisors Column, Healthcare Advertising Review, March/April 2008
- “Making Connections,” Marketing Health Services (AMA publication), Fall 2007
- “Building Brand Momentum with Service Line Marketing,” Healthcare Marketing Report, October 2006
- Co-authored chapter on healthcare marketing for Essentials of Physician Practice Management, published by Jossey-Bass 2004
Pieces Written about Jennings’ Work
(Articles where Dan is quoted or work produced by Dan and his team at Jennings is featured.)
- “Hospitals Mostly Use LinkedIn for Recruitment,” Strategic Health Care Marketing, February 2012
- “Hospitals Plug Into Mom Bloggers,” eHealthcare Strategy & Trends, Volume 13, Number 7, July 2011
- “Heart Attack Grill: Where Indulgence Meets Gluttony,” Las Vegas Review-Journal, March 16, 2o11,” Las Vegas Review-Journal, July 27, 2o11
- “University Health System’s Transplant Campaign,” Marketing Healthcare Today, Volume 9, Issue 3, June 2011
- Cover Story: “New Campaign Illustrates Health System’s Positive Outlook,” Healthcare Marketing Advisor, March 2011
- Cover Story: “When You’re Committed to Kids, It Just Shows,” Marketing Healthcare Today Magazine, Volume 9, Issue 2, March 2011
- Featured in “Numbers Campaign Adds Up Results,” Healthcare Marketing Advisor, January 2011
- Featured in “Mom-to-Mom Blogs: Hospitals Invite Women to Share Experiences,” by Whitney L.J. Howell, Hospitals & Health Networks (H&HN), October 2010
- Featured in “Mommy Blog Helps Promote Strategic Initiatives,” Healthcare Marketing Advisor, June 2010
- Featured in “Mommy Blog Promotes Strategic Initiatives,” HealthLeaders Media Marketing Weekly, June 30, 2010
- Featured in “Three Southern Idioms Healthcare Marketers Should Live By,” HealthLeaders Media Marketing Weekly, April 21, 2010
- Featured in “Customer Based Marketing Strategies 2010,” MarketShare by HealthLeaders Media, April 16, 2010
- Featured in “How Hive Marketing Can Save Social Media for Healthcare,” HealthLeaders Media Marketing Weekly, Marianne Aiello, February 24, 2010
- Featured in “Is There a Healthcare Reform Ad That will Resonate with the Public?” Healthcare Marketing Advisor, October 2009
- Featured in “Is There a Healthcare Reform Ad That will Resonate with the Public?” HealthLeaders Media Online, August 6, 2009
- Featured in “Hand Hygiene Strategies,” Infection Control Today, June 2009
- Featured in “Your Health: More dirt on disease and washing your hands,” USA Today, May 18, 2009
- Featured in “Innovation will be key to surviving bad economy,” Health Governance Report, May 2009
- Featured in “Campaigns That Aren’t Washed Up,” Healthcare Marketing Advisor, January 2009
- Featured in “Hanging in the Balance,” HealthLeaders Media Marketing Weekly, December 3, 2008
- Featured in “Off-limits advertising: The dispute about whether hospitals should market patient satisfaction scores,” Healthcare Marketing Advisor, November 2008
- Featured in “Creating a real community via the virtual world,” Healthcare Marketing Advisor, September 2008
- Featured in “Image Campaign – UHS Colors Campaign,” Marketing Healthcare Today, Fall 2008
- Featured in “Building a brand: Color, care and family define a brand image,” Healthcare Advertising Review, January/February 2008
- Featured in “Family of care: Branded with color,” HealthLeaders Media Marketing Weekly, January 16, 2008
- Featured in “Puzzle Me This, Adman,” HealthLeaders Media Marketing Weekly, September 19, 2007
- Featured in “A puzzling campaign: Illustrations lead the way to a suburban campus,” Healthcare Advertising Review, November/December 2007
- Featured in “Multi-integrated ‘Connections’ campaign illustrates the importance of continuity,” Healthcare Advertising Review, September/October 2007
- Featured in “CD-ROM an Effective Tool for Staff Recruitment at UNC Health Care,” Healthcare Marketing Report, November 2006
- Featured in “Campaign Spotlight: UNC Cancer Campaign,” Marketing Healthcare Today, September/October 2005
- Featured in “Cancer still a Most Important Service Line to Market,” Healthcare Marketing Report, October 2005
- Featured in “Getting to the Heart of the Matter,” Healthcare Marketing Report, September 2004
- Featured in “Wooing Female Consumers Reaps Rewards for Health Plans,” Managed Healthcare Executive, March 2001
Hello. I came across your work because I’m actually completing a book on honey and cheese pairing, with part of it discussing how both products can benefit from and how advocates for each gourmet treat can extend the reach of their passions via social media. If I read your work correctly, you use the concept of “hive marketing” mostly as a metaphore.
I’d love to get a copy of your latest article and, if you don’t mind, I’d like to be able make reference to it through a couple of quotes that link your concept with what bees do.
Also, I’d love to chat if you have other quotes about the connection.
I’d be happy to share more thoughts with you about the project. Unfortunately, the project is moving forward without benefit of funding so may either be published by a small publisher (if I’m lucky), or I may self-publish and sell online and at my small retail store. All getting to the point that I don’t have resources to buy rights … the book makes major use of public domain info and images.
If you don’t mind my referencing your works, I’d appreciate it. I’ll even send you a copy of the book once it is complete.
Thanks.
Allan
Hi Dan,
Thanks for posting your GE videos and sharing your wisdom.
I’m a fellow writer/video producer of the Telly award-winning video, “Things You Should Know Before Entering The Hospital,” featuring Emmy award-winning actor, Ben Hollis. (www.patientsafetyvideo.com).
I’m now handling publicity for a healthcare nonprofit
that’s addressing malnutrition in our country’s hospitals and nursing homes. nutrititionDay In the U.S. is part of a global benchmarking effort to minimize malnutrition, and they’ve compiled documented numbers that are staggering.
Would you be interested in speaking to President and U.S. Coordinator, Gail Gewirtz? nutritionDay (yes, that’s intentionally lower-cased!) is coming up on November 4th, 2010! It’s the second time this event is happening in the U.S., and the first time for a global coordination to truly measure what patients are receiving in our hospitals and nursing homes.
So far, about 33.5 MILLION people
are being malnourished in U.S. healthcare facilities.
And the sad (and strange) thing is — legally, patients in the U.S. are allowed to go without nutrition for up to SEVEN days! In Europe, patients are only permitted to be without nutrition for 24 hours. (That could be a “funny but true” video scene.)
Check out http://www.nutritionDayUS.org.
I’d look forward to hearing from you!
Sincerely,
Lynn Sanders
President
Park Avenue Productions