I love listening to Chris Bevolo’s weekly Arrogant Healthcare Marketing Bastards podcast. It is a great mix of entertainment, nonsensical rambling and insightful perspective on the discipline of healthcare marketing. Each episode is about 20 minutes in length and I find them to be incredibly refreshing. You need to give them a listen.
“Arrogant Healthcare Marketing Bastards is Interval’s weekly podcast. It’s where we riff and rant on the hottest topics in healthcare marketing. From ROI to social media to reform, we hit it all — but not without derailing into randomness.”
This week’s podcast is titled “Mother Blogger.” One feature within the podcast was provoked by a blog post I wrote last week: “Mommy Blogs: Maligned & Misunderstood.” Chris had given me a heads up that I was going to be featured in this week’s podcast, so I was ready for anything. In the end, they were very kind. After a really great discussion about consumer engagement and the changing healthcare landscape, Chris and his crew officially requested that we now call mommy bloggers “mom bloggers” or “mother bloggers.” Chris just can’t get beyond the “Mommy” word. What is your preference and how do you feel about the “mommy blogger” label? I know there are other marketers who share Chris’ feelings about the term.
Post by Dan Dunlop, The Healthcare Marketer