Feeds:
Posts
Comments

Posts Tagged ‘healthcare marketing conference’

I’m sitting at the airport, waiting for my flight home after spending four days in Mystic, Connecticut attending the 2014 Spring Conference of the New England Society for Healthcare Communications. My hat is off once again to the conference planning committee and Kelly Woodsum, NESHCo’s executive director. The event was a great success due to their hard work. The theme of patient engagement was right on.

Below are the Twitter analytics for the conference as provided by Tweet Binder. (Click on any image to see it in a larger format.) A total of 75 people Tweeted at some point during the conference using the #neshco14 hashtag. This included people not attending the conference but simply sharing Tweets. 39 of those individuals only Tweeted once. Only 17 people Tweeted six or more times using the #neshco14 hashtag. You can get a good feel for which individuals were actively Tweeting by reviewing the “Contributor Rankings” chart below. It provides a count for original Tweets, most popular (based on # of followers), highest impact (based on total potential impressions), and most active (Tweets & Retweets). My takeaway is that this group of communications practitioners has not yet adopted Twitter as a tool for communicating with colleagues and industry peers, for better or worse.

Screen Shot 2014-05-16 at 2.16.18 PM

Screen Shot 2014-05-16 at 2.19.34 PM

Screen Shot 2014-05-16 at 2.20.23 PM

Screen Shot 2014-05-16 at 2.12.16 PM

 

Read Full Post »

Screen Shot 2014-05-08 at 2.35.27 PMToday I’m attending and speaking at the PRSA Health Academy in Washington, DC. It is the second time in two weeks that David Meerman Scott and I are on the same slate of speakers. It’s pretty cool to be in his company. We had a chance to connect in Orlando last week prior to his keynote at the Healthcare Marketing and Physician Strategies Summit. Judy Neiman of the Healthcare Strategy Institute introduced us. His presentation was extraordinary, so the folks at #PRSAHealth are in for a treat. He’ll be doing the keynote tomorrow morning so I should be able to attend.

Screen Shot 2014-05-08 at 2.46.05 PMI present at 10:45am, together with Marie Gross, VP Business Development, Signature Healthcare. The title of our presentation is: “Once Upon a Niche: Using Storytelling to Build Online Health Care Communities.” Among other things (it will be an action packed presentation) we will share some of the initiatives Signature Healthcare has launched to engage niche audiences (Physicians, Patients, Community Members, etc.).

If you’re not familiar with PRSA Health Academy, the conference helps health care communicators sharpen their competitive edge by providing insights into emerging industry trends, tools and techniques. And I am fortunate to be presenting at the Academy for the second year in a row. If you’re in attendance, please come up and say hello!

Read Full Post »

By the end of day two at the Healthcare Marketing and Physician Strategies Summit we’ve had 234 different people Tweet using the #HCMPS14 hashtag. We’ve achieved 3,336,676 potential impressions from 1,880 Tweets – averaging 41 Tweets per hour. Check out the information below from Symplur.

Screen Shot 2014-05-01 at 5.44.23 PM

Screen Shot 2014-05-01 at 5.44.11 PM

Screen Shot 2014-05-01 at 5.45.51 PM

Read Full Post »

I take photos everywhere I go. Then I post some of them on Instagram and Facebook (via Instagram). I find it interesting to look back at the last several months of client and conference travel by scanning the photos I’ve taken along the way. In many ways, the photos tell the story – a story of hard work, long days on the road, brief respites in local taverns and the occasional good meal with friends. One thing I learned very early in my career about business travel is the value of getting out of the hotel room, avoiding room service and experiencing the local culture. When I’m traveling, no matter how tired I am, I try to connect with friends and take in the flavors of the city; it makes nights in hotels and the time away from family more tolerable.

October Video Shoot in Brockton, MA

October Video Shoot in Brockton, MA

Why do it if you're not going to have fun?

Why do it if you’re not going to have fun?

On-Camera Physician Interviews - October

On-Camera Physician Interviews – October

Touring Floating Hospital for Children in Boston

Touring Floating Hospital for Children in Boston

Dinner at one of my favorite restaurants in Boston - B&G Oysters

Dinner at one of my favorite restaurants in Boston – B&G Oysters

Dinner with Friends in Boston

Dinner with Friends in Boston

Amazing fried oysters at B&G

Amazing fried oysters at B&G

Speaking at the Children's Hospital Association Mtg - October

Speaking at the Children’s Hospital Association Mtg – October

Speaking at SHSMD - October

Speaking at SHSMD – October

Selfie with my friend Angie at SHSMD

Selfie with my friend Angie at SHSMD

IMG_4940

Taking time for dinner with friends at Giordano’s.

Chicago Deep Dish Pizza While Attending SHSMD

Chicago Deep Dish Pizza While Attending SHSMD

Helping with Client PR Issues - September

Helping with Client PR Issues – September

Hospitalist Photo Shoot

Hospitalist Photo Shoot – Late August

Hospitalist Photoshoot

Hospitalist Photoshoot

Scouting a new location for a Pediatric Specialty Center - September

Scouting a new location for a Pediatric Specialty Center – September

Keynote Speaker at the NC Philanthropy Conference - August

Keynote Speaker at the NC Philanthropy Conference – August

Dinner with my friend Sharon Tripp at the NC Philanthropy Conference

Dinner with my friend Sharon Tripp at the NC Philanthropy Conference

Speaker at the Spirit of Women Mtg in Vegas - July

Speaker at the Spirit of Women Conference in Vegas – July

Dinner at Bobby Flay's Mesa Grill in Vegas

Dinner at Bobby Flay’s Mesa Grill in Vegas

Posing with Dana Smith of Spirit of Women

Posing with Dana Smith of Spirit of Women

Vidant Children's Hospital Grand Opening - June

Vidant Children’s Hospital Grand Opening – June

Provide your own caption here.

Provide your own caption here.

Physician Video Shoot - July

Physician Video Shoot (Brockton, MA) – July

Speaker at the NESHCo Conference (Newport, RI) - May

Speaker at the NESHCo Conference (Newport, RI) – May

A Famous Watering Hole in Newport, RI

A Famous Watering Hole in Newport, RI

Another random watering hole in Newport, RI

Another random watering hole in Newport, RI

NESHCo Board Meeting, Newport Rhode Island - May

NESHCo Board Meeting, Newport Rhode Island – May

Presenting at the Healthcare Marketing Strategies Summit, Scottsdale, AZ - May

Presenting at the Healthcare Marketing Strategies Summit, Scottsdale, AZ – May

Physician Relations Strategy Session at MD Anderson - May

Physician Relations Strategy Session at MD Anderson – May

Speaking at the PRSA Health Academy in Indianapolis - May

Speaking at the PRSA Health Academy in Indianapolis – May

The sites of Indy

The sites of Indy

Presenting at the AAMC Professional Development Conference - April

Presenting at the AAMC Professional Development Conference – April

Mommy Blogger dinner in Lowell, MA - April

Mommy Blogger dinner in Lowell, MA – April

Dressed up as Paul Revere. Don't ask.

Dressed up as Paul Revere. Don’t ask.

My rental car. Visiting Lawrence General Hospital, Lawrence, MA - March

My rental car. Visiting Lawrence General Hospital, Lawrence, MA – March

Photoshoot at Tufts Medical Center - March

Photoshoot at Tufts Medical Center – March

View from my hotel at Logan Airport/Boston

View from my hotel at Logan Airport/Boston

Mermaid in the lobby of the Hilton - Boston Logan

Mermaid in the lobby of the Hilton – Boston Logan

Speaking at the Pelvic Health Conference in Denver - March

Speaking at the Pelvic Health Conference in Denver – March

Amazing dinner in Denver at Yamayo.

Amazing dinner in Denver at Yamayo.

Speaking at the Executive Women in Healthcare Conference in Portsmouth, NH - March

Speaking at the Executive Women in Healthcare Conference in Portsmouth, NH – March

Incredible Jalapeno & BBQ Chicken Pizza from Portsmouth Gas Light Company

Incredible Jalapeno & BBQ Chicken Pizza from Portsmouth Gas Light Company

Photoshoot in Lowell, MA - March

Photoshoot in Lowell, MA – March

Speaking at the Physician Strategies Summit (Orlando) with Lyle Green and Tadd Pullin

Speaking at the Physician Strategies Summit (Orlando) with Lyle Green and Tadd Pullin

Read Full Post »

We had a terrific conference in Chicago this week. My thanks to the SHSMD staff, board members and volunteers for putting on such wonderful event. For me, it was four days of learning, networking, catching up with old friend and colleagues, eating, and making new friends and acquaintances. And Chicago is a great city for this kind of an event.

I was encouraged by the Twitter conversations that took place throughout the conference. We ended up with 561 Twitter users generating 4,442 tweets. Many of the people Tweeting and ReTweeting using the #shsmd13 hashtag were doing so from afar; they weren’t all in attendance at the conference. In total, the Tweets led to 6,677,623 potential impressions. Not bad! Top influencers included @diptoe, @shsmdaha, @chrisboyer, @benatgeo, @hcsuccess, and @shungerford – among others. I want to give a special shout out to @diptoe (Edgar Diaz) who did an amazing job Tweeting relevant content from the sessions he attended. He is a speed Tweeter and a really sharp healthcare social media professional.

The Twitter analytics were provided by symplur. See the screen shots below. Click on any image to enlarge.

See you next year at #SHSMD14.

Screen Shot 2013-10-02 at 6.08.55 PM

Here’s the Twitter activity by day:

Screen Shot 2013-10-02 at 6.09.41 PM

Here are the faces of the people who Tweeted throughout the conference:

Screen Shot 2013-10-02 at 6.09.27 PM

Read Full Post »

This weekend I am heading to Chicago for the annual SHSMD Conference. On Sunday I’ll be leading a workshop on consumer engagement through high-impact storytelling – primarily through the use of online video. I have two amazing co-presenters: Bonita Brodt of Northwestern Memorial Hospital and Academy Award Winning Film-maker, Cynthia Wade. I can’t wait to see Bonita and Cynthia’s presentations.

As usual, I will be blogging and tweeting from the conference. If you plan to be there, please come up and say hello. One of the benefits of attending events like this one is meeting new people or connecting with people I’ve only met online.

Screen Shot 2013-09-26 at 10.13.18 AM

Read Full Post »

Yesterday I received the Call for Speakers for the 2014 Physician Strategies Summit. I’ve spoken at this conference in the past and it is a terrific event. This year’s Summit will take place at the Omni Orlando Resort at ChampionsGate, April 30 – may 2, 2104. I definitely plan to be there.

Below is some of the information about the Physician Strategies Summit that I lifted from the email I received. To download the Call for Speakers, click here. Or you can visit the Healthcare Strategy Institute’s website at http://www.healthcarestrategy.com/. The deadline for speaker submissions is Friday, August 30.

PSS_banner14_Misc_2013

PSS_CFS_center_Misc_2013

Read Full Post »

Older Posts »

Follow

Get every new post delivered to your Inbox.

Join 4,732 other followers

%d bloggers like this: