I take photos everywhere I go. Then I post some of them on Instagram and Facebook (via Instagram). I find it interesting to look back at the last several months of client and conference travel by scanning the photos I’ve taken along the way. In many ways, the photos tell the story – a story of hard work, long days on the road, brief respites in local taverns and the occasional good meal with friends. One thing I learned very early in my career about business travel is the value of getting out of the hotel room, avoiding room service and experiencing the local culture. When I’m traveling, no matter how tired I am, I try to connect with friends and take in the flavors of the city; it makes nights in hotels and the time away from family more tolerable.
Posts Tagged ‘healthcare marketing conference’
Posted in Business Travel, healthcare conference, marketing conference, Marketing Conferences, tagged business travel, Dan Dunlop, healthcare marketing conference, jennings health on October 31, 2013 | 3 Comments »
If you live anywhere close to New England and work in healthcare marketing, you should consider attending events sponsored by the New England Society for Healthcare Communications (NESHCo). I just returned from the Spring 2013 Conference and the content was spectacular. We had amazing presenters including Dean Browell, Karen Corrigan, Stephen Moegling, Candace Quinn and Ben Dillon, to name a few. They even let me present! Many of the presenters are the same people I see speaking at major national healthcare marketing conferences. Of course the benefit of seeing these healthcare marketing pros at NESHCo is that it is a smaller, more intimate setting and that lends itself to higher quality interactions. Approximately 140 members attend NESHCo conferences. I like gatherings of that size. (In full disclosure, I am a NESHCo board member and fully admit to loving the organization.)
To wrap up the experience, I thought I’d post some final photos from the event. One of the things my firm did this year, leading up to the conference, was to create a social media promotion linked to NESHCo’s big annual awards ceremony: The Lamplighter Awards. We developed the hashtag #LoveTheLamp. It was primarily a Facebook campaign, because many of NESHCo’s members are not major users of Twitter. Even NESHCo itself has a limited presence on Twitter – although we are working to change that. This year during the conference we had the most Twitter activity we’ve ever seen. (Check out my prior post providing Tweet Binder Twitter analytics from the conference.) The #LoveTheLamp hashtag did get some play on Twitter, with 21 different people using the tag, with a reach of 28,460 and potential impression of 56,833. But, as I said, this was truly a Facebook promotion and it did what we wanted it to do. It created buzz leading into the conference and sustained that level of interest throughout. Below are some Twitter stats followed by some final photos from the conference. (Note how the Lamp is ever-present in the photos.) Click on any image to enlarge. Enjoy.
Okay, here are the photos:
Posted in marketing conference, Marketing Conferences, Speaking Engagements, Use of Video, tagged Forum for Healthcare Strategists, healthcare marketing conference, national healthcare marketing strategies summit on May 6, 2013 | 2 Comments »
Tomorrow (Tuesday, May 7) I’ll be presenting at the Healthcare Marketing Strategies Summit. If you’re in Phoenix for the conference, I hope to see you there. Below is the write-up about my presentation and my co-presenters. If you can’t make it to the conference, you can follow the discussion on Twitter. The conference hashtag is #HCMS13.