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Posts Tagged ‘healthcare marketing conference’

I’m sitting at the airport, waiting for my flight home after spending four days in Mystic, Connecticut attending the 2014 Spring Conference of the New England Society for Healthcare Communications. My hat is off once again to the conference planning committee and Kelly Woodsum, NESHCo’s executive director. The event was a great success due to their hard work. The theme of patient engagement was right on.

Below are the Twitter analytics for the conference as provided by Tweet Binder. (Click on any image to see it in a larger format.) A total of 75 people Tweeted at some point during the conference using the #neshco14 hashtag. This included people not attending the conference but simply sharing Tweets. 39 of those individuals only Tweeted once. Only 17 people Tweeted six or more times using the #neshco14 hashtag. You can get a good feel for which individuals were actively Tweeting by reviewing the “Contributor Rankings” chart below. It provides a count for original Tweets, most popular (based on # of followers), highest impact (based on total potential impressions), and most active (Tweets & Retweets). My takeaway is that this group of communications practitioners has not yet adopted Twitter as a tool for communicating with colleagues and industry peers, for better or worse.

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Screen Shot 2014-05-08 at 2.35.27 PMToday I’m attending and speaking at the PRSA Health Academy in Washington, DC. It is the second time in two weeks that David Meerman Scott and I are on the same slate of speakers. It’s pretty cool to be in his company. We had a chance to connect in Orlando last week prior to his keynote at the Healthcare Marketing and Physician Strategies Summit. Judy Neiman of the Healthcare Strategy Institute introduced us. His presentation was extraordinary, so the folks at #PRSAHealth are in for a treat. He’ll be doing the keynote tomorrow morning so I should be able to attend.

Screen Shot 2014-05-08 at 2.46.05 PMI present at 10:45am, together with Marie Gross, VP Business Development, Signature Healthcare. The title of our presentation is: “Once Upon a Niche: Using Storytelling to Build Online Health Care Communities.” Among other things (it will be an action packed presentation) we will share some of the initiatives Signature Healthcare has launched to engage niche audiences (Physicians, Patients, Community Members, etc.).

If you’re not familiar with PRSA Health Academy, the conference helps health care communicators sharpen their competitive edge by providing insights into emerging industry trends, tools and techniques. And I am fortunate to be presenting at the Academy for the second year in a row. If you’re in attendance, please come up and say hello!

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By the end of day two at the Healthcare Marketing and Physician Strategies Summit we’ve had 234 different people Tweet using the #HCMPS14 hashtag. We’ve achieved 3,336,676 potential impressions from 1,880 Tweets – averaging 41 Tweets per hour. Check out the information below from Symplur.

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I take photos everywhere I go. Then I post some of them on Instagram and Facebook (via Instagram). I find it interesting to look back at the last several months of client and conference travel by scanning the photos I’ve taken along the way. In many ways, the photos tell the story – a story of hard work, long days on the road, brief respites in local taverns and the occasional good meal with friends. One thing I learned very early in my career about business travel is the value of getting out of the hotel room, avoiding room service and experiencing the local culture. When I’m traveling, no matter how tired I am, I try to connect with friends and take in the flavors of the city; it makes nights in hotels and the time away from family more tolerable.

October Video Shoot in Brockton, MA

October Video Shoot in Brockton, MA

Why do it if you're not going to have fun?

Why do it if you’re not going to have fun?

On-Camera Physician Interviews - October

On-Camera Physician Interviews – October

Touring Floating Hospital for Children in Boston

Touring Floating Hospital for Children in Boston

Dinner at one of my favorite restaurants in Boston - B&G Oysters

Dinner at one of my favorite restaurants in Boston – B&G Oysters

Dinner with Friends in Boston

Dinner with Friends in Boston

Amazing fried oysters at B&G

Amazing fried oysters at B&G

Speaking at the Children's Hospital Association Mtg - October

Speaking at the Children’s Hospital Association Mtg – October

Speaking at SHSMD - October

Speaking at SHSMD – October

Selfie with my friend Angie at SHSMD

Selfie with my friend Angie at SHSMD

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Taking time for dinner with friends at Giordano’s.

Chicago Deep Dish Pizza While Attending SHSMD

Chicago Deep Dish Pizza While Attending SHSMD

Helping with Client PR Issues - September

Helping with Client PR Issues – September

Hospitalist Photo Shoot

Hospitalist Photo Shoot – Late August

Hospitalist Photoshoot

Hospitalist Photoshoot

Scouting a new location for a Pediatric Specialty Center - September

Scouting a new location for a Pediatric Specialty Center – September

Keynote Speaker at the NC Philanthropy Conference - August

Keynote Speaker at the NC Philanthropy Conference – August

Dinner with my friend Sharon Tripp at the NC Philanthropy Conference

Dinner with my friend Sharon Tripp at the NC Philanthropy Conference

Speaker at the Spirit of Women Mtg in Vegas - July

Speaker at the Spirit of Women Conference in Vegas – July

Dinner at Bobby Flay's Mesa Grill in Vegas

Dinner at Bobby Flay’s Mesa Grill in Vegas

Posing with Dana Smith of Spirit of Women

Posing with Dana Smith of Spirit of Women

Vidant Children's Hospital Grand Opening - June

Vidant Children’s Hospital Grand Opening – June

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Provide your own caption here.

Physician Video Shoot - July

Physician Video Shoot (Brockton, MA) – July

Speaker at the NESHCo Conference (Newport, RI) - May

Speaker at the NESHCo Conference (Newport, RI) – May

A Famous Watering Hole in Newport, RI

A Famous Watering Hole in Newport, RI

Another random watering hole in Newport, RI

Another random watering hole in Newport, RI

NESHCo Board Meeting, Newport Rhode Island - May

NESHCo Board Meeting, Newport Rhode Island – May

Presenting at the Healthcare Marketing Strategies Summit, Scottsdale, AZ - May

Presenting at the Healthcare Marketing Strategies Summit, Scottsdale, AZ – May

Physician Relations Strategy Session at MD Anderson - May

Physician Relations Strategy Session at MD Anderson – May

Speaking at the PRSA Health Academy in Indianapolis - May

Speaking at the PRSA Health Academy in Indianapolis – May

The sites of Indy

The sites of Indy

Presenting at the AAMC Professional Development Conference - April

Presenting at the AAMC Professional Development Conference – April

Mommy Blogger dinner in Lowell, MA - April

Mommy Blogger dinner in Lowell, MA – April

Dressed up as Paul Revere. Don't ask.

Dressed up as Paul Revere. Don’t ask.

My rental car. Visiting Lawrence General Hospital, Lawrence, MA - March

My rental car. Visiting Lawrence General Hospital, Lawrence, MA – March

Photoshoot at Tufts Medical Center - March

Photoshoot at Tufts Medical Center – March

View from my hotel at Logan Airport/Boston

View from my hotel at Logan Airport/Boston

Mermaid in the lobby of the Hilton - Boston Logan

Mermaid in the lobby of the Hilton – Boston Logan

Speaking at the Pelvic Health Conference in Denver - March

Speaking at the Pelvic Health Conference in Denver – March

Amazing dinner in Denver at Yamayo.

Amazing dinner in Denver at Yamayo.

Speaking at the Executive Women in Healthcare Conference in Portsmouth, NH - March

Speaking at the Executive Women in Healthcare Conference in Portsmouth, NH – March

Incredible Jalapeno & BBQ Chicken Pizza from Portsmouth Gas Light Company

Incredible Jalapeno & BBQ Chicken Pizza from Portsmouth Gas Light Company

Photoshoot in Lowell, MA - March

Photoshoot in Lowell, MA – March

Speaking at the Physician Strategies Summit (Orlando) with Lyle Green and Tadd Pullin

Speaking at the Physician Strategies Summit (Orlando) with Lyle Green and Tadd Pullin

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We had a terrific conference in Chicago this week. My thanks to the SHSMD staff, board members and volunteers for putting on such wonderful event. For me, it was four days of learning, networking, catching up with old friend and colleagues, eating, and making new friends and acquaintances. And Chicago is a great city for this kind of an event.

I was encouraged by the Twitter conversations that took place throughout the conference. We ended up with 561 Twitter users generating 4,442 tweets. Many of the people Tweeting and ReTweeting using the #shsmd13 hashtag were doing so from afar; they weren’t all in attendance at the conference. In total, the Tweets led to 6,677,623 potential impressions. Not bad! Top influencers included @diptoe, @shsmdaha, @chrisboyer, @benatgeo, @hcsuccess, and @shungerford – among others. I want to give a special shout out to @diptoe (Edgar Diaz) who did an amazing job Tweeting relevant content from the sessions he attended. He is a speed Tweeter and a really sharp healthcare social media professional.

The Twitter analytics were provided by symplur. See the screen shots below. Click on any image to enlarge.

See you next year at #SHSMD14.

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Here’s the Twitter activity by day:

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Here are the faces of the people who Tweeted throughout the conference:

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This weekend I am heading to Chicago for the annual SHSMD Conference. On Sunday I’ll be leading a workshop on consumer engagement through high-impact storytelling – primarily through the use of online video. I have two amazing co-presenters: Bonita Brodt of Northwestern Memorial Hospital and Academy Award Winning Film-maker, Cynthia Wade. I can’t wait to see Bonita and Cynthia’s presentations.

As usual, I will be blogging and tweeting from the conference. If you plan to be there, please come up and say hello. One of the benefits of attending events like this one is meeting new people or connecting with people I’ve only met online.

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Yesterday I received the Call for Speakers for the 2014 Physician Strategies Summit. I’ve spoken at this conference in the past and it is a terrific event. This year’s Summit will take place at the Omni Orlando Resort at ChampionsGate, April 30 – may 2, 2104. I definitely plan to be there.

Below is some of the information about the Physician Strategies Summit that I lifted from the email I received. To download the Call for Speakers, click here. Or you can visit the Healthcare Strategy Institute’s website at http://www.healthcarestrategy.com/. The deadline for speaker submissions is Friday, August 30.

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Over the years I’ve developed a great relationship with the folks at Ragan Communications. I write for their Health Care Communications News and usually attend at least one of their conferences each year. Mark Ragan and his team do a really nice job with healthcare communications – particularly healthcare social media.

Coming up on July 23 in Chicago is their Health Care Summit for PR and Marketing Communicators. The theme of the Summit is: Generate buzz, measure your campaigns and create powerful content strategy. It promises to be a great event. Several of the people I most respect in our field will be speaking, including Chris Boyer and Chris Bevolo. Additionally, Thurston Hatcher and Deborah Song from Rush University Medical Center will be speaking on Hospital Social Media, and Karen Trewin of Mayo will address content coordination to amplify your message.

The cost to attend the Summit is $645, and $495 for Ragan members. For that you get deep dish pizza and access to some of the thought leaders in healthcare marketing. I don’t know if Chris Boyer will play his Ukelele, but just the chance of that happening makes it worth a trip to Chicago!

For more information about the conference, click here.

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IMG_3943If you live anywhere close to New England and work in healthcare marketing, you should consider attending events sponsored by the New England Society for Healthcare Communications (NESHCo). I just returned from the Spring 2013 Conference and the content was spectacular. We had amazing presenters including Dean Browell, Karen Corrigan, Stephen Moegling, Candace Quinn and Ben Dillon, to name a few. They even let me present! Many of the presenters are the same people I see speaking at major national healthcare marketing conferences. Of course the benefit of seeing these healthcare marketing pros at NESHCo is that it is a smaller, more intimate setting and that lends itself to higher quality interactions. Approximately 140 members attend NESHCo conferences. I like gatherings of that size. (In full disclosure, I am a NESHCo board member and fully admit to loving the organization.)

To wrap up the experience, I thought I’d post some final photos from the event. One of the things my firm did this year, leading up to the conference, was to create a social media promotion linked to NESHCo’s big annual awards ceremony: The Lamplighter Awards. We developed the hashtag #LoveTheLamp. It was primarily a Facebook campaign, because many of NESHCo’s members are not major users of Twitter. Even NESHCo itself has a limited presence on Twitter – although we are working to change that. This year during the conference we had the most Twitter activity we’ve ever seen. (Check out my prior post providing Tweet Binder Twitter analytics from the conference.) The #LoveTheLamp hashtag did get some play on  Twitter, with 21 different people using the tag, with a reach of 28,460 and potential impression of 56,833. But, as I said, this was truly a Facebook promotion and it did what we wanted it to do. It created buzz leading into the conference and sustained that level of interest throughout. Below are some Twitter stats followed by some final photos from the conference. (Note how the Lamp is ever-present in the photos.) Click on any image to enlarge. Enjoy.

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Okay, here are the photos:

A Foggy Morning in Newport

A Foggy Morning in Newport

Here comes the sun

Here comes the sun

Rachel & Hilary from Signature Healthcare

Rachel & Hilary from Signature Healthcare

Vanessa Kortze from Lawrence General Hospital & Brooke Hynes from Tufts Medical Center

Vanessa Kortze from Lawrence General Hospital & Brooke Hynes from Tufts Medical Center

Ben Dillon from Geonetric

Ben Dillon from Geonetric

Dean Berg of Annica Media

Dean Berg of Annica Media

The Team from Northwestern Medical Center

The Team from Northwestern Medical Center

Andrea from Lawrence General Hospital

Andrea from Lawrence General Hospital

Patti from Butler Hospital

Patti from Butler Hospital

Boston Marathon Crisis Communication Panel

Boston Marathon Crisis Communication Panel

Jeff and Ingrid during the powerful Boston Marathon Bombing Crisis Communication Session

Jeff and Ingrid during the powerful Boston Marathon Bombing Crisis Communication Session

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Paul and Kevin at a networking function at Brick Alley

Paul and Kevin at a networking function at Brick Alley

Kevin and Tim at the Brick Alley networking function

Kevin and Tim at the Brick Alley networking function

Paige Zinn and Tim Brennan at the Brick Alley

Paige Zinn and Tim Brennan at the Brick Alley

Brick Alley

Brick Alley

Jeff McPherson of SilverTech at the Lamplighter Dinner

Jeff McPherson of SilverTech at the Lamplighter Dinner

One of the Jennings tables at the Lamplighter Dinner

One of the Jennings tables at the Lamplighter Dinner

Dan's vegetarian dinner at the Lamplighter Event

Dan’s vegetarian dinner at the Lamplighter Event

Nick Zaharias of Lawrence General Hospital enjoying the Lamplighters.

Nick Zaharias of Lawrence General Hospital enjoying the Lamplighters.

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The Jennings Booth

The Jennings Booth

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After the Lamplighter Awards ceremony, a few of the NESHCo members get together and jam. It is an organic experience and a joy to watch. This is one of the many reasons I love belonging to NESHCo and attending their conferences. This is a different kind of group – and that’s a very good thing. Enjoy the video.

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