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Posts Tagged ‘healthcare marketing conference’

Presenting Tomorrow at the Healthcare Marketing Strategies Summit

Posted in marketing conference, Marketing Conferences, Speaking Engagements, Use of Video, tagged , , on May 6, 2013 | 2 Comments »

Tomorrow (Tuesday, May 7) I’ll be presenting at the Healthcare Marketing Strategies Summit. If you’re in Phoenix for the conference, I hope to see you there. Below is the write-up about my presentation and my co-presenters. If you can’t make it to the conference, you can follow the discussion on Twitter. The conference hashtag is #HCMS13.

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A Day at the PRSA Health Academy: Shrimp, Blogs & Healthcare PR

Posted in Hospital Blogs, Mommy Blogs, Speaking Engagements, tagged , , , , , on May 2, 2013 | Leave a Comment »

SignI had a blast today attending and serving as a speaker at the PRSA Health Academy. It is always rewarding to meet other healthcare communicators and marketing professionals and to reconnect with old friends. My friend and editor Jessica Levco from Ragan Communications sat in on my session and that was such a nice surprise. It was great to have her tweeting throughout my talk. Thanks Jessica. I also got to meet Stephanie Hungerford of Core Creative who I’ve only known through social media until today. My presentation seemed very well received by the audience and they had lots of questions – usually a good sign.

But today didn’t turn out the way I expected.

SlipperyNoodlephotoHere’s my story: Last night I had dinner with my co-presenter, Tim Brennan. Being the ever-gracious guy that he is, Tim let me select the restaurant. I chose the Slippery Noodle because I had read that it is the oldest establishment of its type in Indiana. Who could resist that? It is a landmark. So we had dinner at the Slippery Noodle and ate outside, enjoying the beautiful spring weather in Indianapolis. As someone who eats occasionally at bars and pubs, I know how to order. So, I ordered nachos for my meal. Simple. Delicious. You can’t go wrong with nachos. Tim, on the other hand, started with french onion soup and ordered the fried shrimp plate as his entree. Call me crazy, but fried shrimp from a pub in Indianapolis just doesn’t make sense. (You know where this story is going.)

Speakers badgeAt 7am (day of presentation) I got a text from Tim saying that he had food poisoning and had been violently ill since 3am. I immediately headed out to the local CVS to pick up some Pedialyte and some anti-nausea medication. I delivered those to Tim’s room and had him sign a HIPAA release so I could write this blog post (kidding). It was clear to both Tim and myself that he was not going to be in any kind of shape to present at 1:45pm based on the way he was feeling at 8am. Despite my best efforts to nurse him back to health, and the great service by the Omni Severin Hotel (brought him chicken broth and dispensed helpful advice), Tim was not ready for prime time when the appointed hour arrived. So, I went on without him and shared this story with the audience. I’m sure he could feel their compassion, even though he was back in his hotel room. Tim, they missed you and felt very bad that you were suffering through food poisoning.

Amazingly, even without Tim, I managed to keep the audience engaged. But it was not the same without him. So Tim, consider this blog post as one big shout out! There will be other conferences and other presentations. The important lesson here is to not order fried shrimp in the oldest bar in Indiana. Who knows, that shrimp may have been equally ancient. It may have been original to the establishment. I would also recommend not ordering shrimp when there are clearly no bodies of water nearby. Just sayin’.

As I mentioned, I was fortunate to have a few Twitter users in the crowd who were kind enough to tweet during my session. Here are some of their tweets (click on them to enlarge):

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Blogging This Week from PRSA Health Academy

Posted in healthcare conference, marketing conference, Marketing Conferences, Speaking Engagements, tagged , , , on May 1, 2013 | 1 Comment »

This Thursday I’ll be speaking, together with Tim Brennan of Tufts Medical Center, at the PRSA Health Academy in Indianapolis. We’ll be discussing the use of blogs and social media to engage female healthcare decision-makers. Speaking at the PRSA Health Academy is a new experience for me, so I’m really looking forward to it. I think people will be fascinated to learn about the ways in which Tufts Medical Center and Floating Hospital for Children have used blogs to connect with key audiences. In the end, it is all about community building. At my firm, we spend a lot of time these days create spaces online where women and men can gather and share their stories with others who are having similar experiences. This has become an important new role for many healthcare marketers. And I believe it will become even more prevalent over time.

If you’re attending the Health Academy, please stop by and say hello. I hope to see you there.

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CHPRMS Conference Day One Twitter Activity & Transcript

Posted in healthcare conference, marketing conference, Marketing Conferences, Twitter, tagged , , , on December 6, 2012 | 1 Comment »

Here’s the Twitter Transcript from the first 24 hours of the Fall 2012 CHPRMS Conference (Carolinas Healthcare Public Relations & Marketing Society). But first, a graphic with some stats from the first day’s Twitter activity. You can click on the graphic for a better view. The data comes from Hashtracking.com. Enjoy!

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10 People to Meet at CHPRMS this Week

Posted in healthcare conference, marketing conference, Marketing Conferences, tagged , , , on December 5, 2012 | 1 Comment »

If you’re attending the CHPRMS conference this week in Charleston, SC, here’s a list of 10 people I suggest you meet. These events are ideal for networking with industry peers, and these are people I think you should know (if you don’t know them already).

  • Michele Affronte, Principal, RedChoux Productions
  • Margaret Gregory, Board Chair, CHPRMS (works at BCBS SC)
  • Dewey Mooring, Vice President, Jennings Health
  • Jennifer Wilson, Public Relations Manager, Lexington Medical Center
  • Peggy Kane, VP, GLC
  • Joel Cessna, VP of Sales, Medicom Health Interactive
  • Amanda Brasier, PR Rock Star, Self Regional Healthcare
  • Melissa Speir, VP, Franklin Street Marketing
  • Vicki Stevens, Communications Manager, Appalachian Regional Healthcare System
  • Juana Quick, Principal, Queue

There are so many more terrific people to meet at this conference. And by all means, if you see me wandering around, please come by and say hello.

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Carolinas Healthcare Public Relations and Marketing Conference This Week

Posted in healthcare conference, marketing conference, Marketing Conferences, tagged , , , on December 3, 2012 | 1 Comment »

Screen shot 2012-12-03 at 8.28.20 AMThis Wednesday through Friday the Carolinas Healthcare Public Relations and Marketing Society (CHPRMS) will hold its annual fall conference in Charleston, SC. I’ve been a member of this organization for ages now and always enjoy attending its conferences. The quality of the speakers and presentations often rivals some of the national conferences and attendance is always impressive. This isn’t what I would call a “small regional conference.” From my perspective, this is a major event.

My team is heading down on Tuesday afternoon to set up our booth and prepare for day one. I’ll be driving down on Thursday hoping to take in as much of the conference as possible. Although the educational sessions are always terrific, the highlight of the conference is the Wallie Awards reception and dinner. Although Jennings’ clients are spread out across the county, primarily up and down the east coast, we do have a couple of hospital clients in the Carolinas: Vidant Health and Lexington Medical Center (West Columbia, SC). It is always exciting to see them garner recognition for their marketing and public relations efforts. Both hospitals/health systems have gone through big years with Vidant rebranding its health system and with Lexington Medical Center winning the national pink glove dance competition for the second year in a row.

Attending the conference for Jennings will be Dewey Mooring and Ashley Andrews. If you happen to be attending the event, please say hello to Dewey and Ashley. They are both smart healthcare marketers. Amazingly, this is the first CHPRMS conference for each of them. (Dewey is a regular at the New England Society’s annual conference and at SHSMD.) Usually Bruce Wlach, Cassie Stox and I have represented Jennings at CHPRMS. With so many healthcare marketing shows, we have to divide and conquer.

I hope to see you at the 2012 CHPRMS conference. Charleston, here we come!

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No SHSMD For You.

Posted in healthcare conference, marketing conference, Marketing Conferences, tagged , , , , on September 20, 2012 | 5 Comments »

There are a select number of healthcare marketing events every year that I can’t wait to attend: the Spring Conference of the New England Society for Healthcare Communications, the Fall Conference of the Carolinas Society for Healthcare Public Relations & Marketing, the Forum for Healthcare Strategy’s Healthcare Marketing Summit, and the annual conference of the Society for Healthcare Strategy and Market Development (SHSMD). Each of these gathering is a highpoint of my year.

The last time I missed a SHSMD Conference was in 2007. I skipped the conference to hang out with a friend who was undergoing chemotherapy. Every year since then I have either been a speaker at the event or have participated by hosting roundtable discussions and serving as a session moderator. I love this event because it’s a chance for me to catch up with so many of my close industry friends. Every time I attend one of these conferences it is like going to a reunion. Frankly, it is better than any reunion I’ve ever been to.

So I can’t tell you how disappointed I am to be missing this year’s SHSMD Conference. Although I had every intention of being there (booked a flight and a hotel room), on Sunday I made up my mind that life has gotten too complicated and that I need to be at home with my family. When I finally came to that conclusion, it put my mind at ease. What a relief. It shouldn’t have been a hard decision at all. Family comes first. There will be other conferences. But it was still a hard decision. This conference only happens once a year and I had planned for it. It provides an important marketing platform for my company. For me, it was hard to let go. At first I debated flying up for the day on Wednesday and Thursday and flying home each evening to be with my family. I know, crazy idea. I kept coming up with possibilities, but none of them were realistic.

“The thing about family disasters is that you never have to wait long before the next one puts the previous one into perspective.” – Robert Brault

On Sunday I finally gave up trying to force the issue and reconciled myself to the fact that I wasn’t going to Philadelphia. The reality was I would need to cancel client dinners scheduled for Wednesday and Thursday evenings, and cancel a number of meetings with various vendors and potential business partners. My colleagues from Jennings, Dewey Mooring and Mike Allen, are carrying on without me, manning our booth and attending interesting sessions. Meanwhile I’m following the Twitter feed from my desk in Chapel Hill.

Here’s the important point: I made the right decision and it wasn’t easy. There are far more important things in life than attending the annual SHSMD Conference. My family needs me at home right now, so I’m here. And, if all goes well, I’ll attend SHSMD next year. Or not.

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10 People to Meet Today at SHSMD 2012

Posted in healthcare conference, marketing conference, Marketing Conferences, tagged , , , , , , , , , , on September 19, 2012 | 2 Comments »

Each year as we head into the annual SHSMD Conference, I like to publish a list of people to meet while you’re attending the conference. This is a great opportunity to network, and I like to help move the process along, facilitating introductions. So check out my latest list of 10 people to introduce yourself to at this year’s SHSMD Conference in Philadelphia!

10 People to Meet

  1. Martin Serota, MD – Chief Medical Officer, AltaMed Health Services. I’ve often commented on the need to have more physician and patient presenters at major healthcare marketing conferences. I congratulated SHSMD for having several physician presenters at this year’s conference.
  2. Beth Austin – Principal, Crescendo Consulting Group. I met Beth earlier this year at the NESHCo Conference in Boston and we’ve continued to keep in touch. She’s very sharp.
  3. Dewey Mooring – One of my co-workers and a vice president at Jennings. One of the smartest healthcare marketers I know.
  4. Danny Fell – Great guy. EVP at Neathawk, Dubuque & Packett
  5. Dean Browell – EVP, Feedback. Dean is a friend and a thought leader in the area of healthcare social media. Did I mention that he has a PhD? Plus, he is a lover of good music and craft beer!
  6. Lisa Schiller – VP, Marketing and Public Relations, Rex Healthcare. Lisa works at one of my favorite hospitals and is presenting with Dean Browell. I strongly recommend attending their session. It hsould be great!
  7. David Marlowe – Principal, Strategic Marketing Concepts. David is one of the elder statesmen of healthcare marketing. By that I mean he has been in this business longer than most of us. He was one of the first healthcare marketers. Ask him to tell you about it!
  8. Chris Boyer – Director, Digital Marketing and Communications, Inova Health System. Chis is one of the people I look to for thought leadership in healthcare social media. If you haven’t seen him on the speaker’s circuit, make sure you catch him at this conference.
  9. Chris Bevolo – President, Interval. Chris is a friend and a terrific healthcare marketer. If you don’t know Chris, you should.
  10. Karen Corrigan – CEO, Corrigan Partners; I’ve long been a fan of Karen. She is an exceptional marketing strategist.

Enjoy the conference!

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Call for Speakers: Physician Strategies Summit – August 31, 2012

Posted in healthcare conference, marketing conference, Marketing Conferences, Physician Marketing, Physician Relations, Physician Reputation Management, tagged , , , on August 24, 2012 | 1 Comment »

Yesterday I received a reminder email that speaker submissions for the Physician Strategies Summit are due by August 31, 2012 (that’s the extended deadline). If you’re not familiar with this conference, the Physician Strategies Summit (11th Annual) is an opportunity for senior executives actively involved in the design and implementation of physician strategies to share their success stories and best practices with their colleagues. Over the years I’ve spoken at a number of conferences produced by the Forum for Healthcare Strategists, and they are always extremely well done. In the spirit of full disclosure, I am a member of the Forum.

For the 2013 conference, more than 225 senior level healthcare executives are expected to attend. The target group for the conference includes CEOs/COOs, physician leaders, physician relations directors, sales executives, business development executives, marketing executives, and other senior strategists from hospitals, health systems, and physician practices.

This year’s Physician Strategies Summit takes place February 25-16 at the JW Marriott Grande Lakes in Orlando. It is a terrific facility and a great location for an event like this.

Deadline Date for Submissions
The deadline for submissions is Friday, August 31, 2012. Accepted presenters will be notified via e-mail by late October, 2012. Note: Conference faculty will receive a complimentary conference registration (a $995 value), senior-level industry recognition, and other opportunities for added exposure, such as possible inclusion in the Healthcare Strategy Alert newsletter. Click here to download the Call for Speakers.

The Forum for Healthcare Strategists is a professional membership organization formed by a distinguished group of senior healthcare strategists seeking an opportunity to collectively examine current and future strategies for the delivery of healthcare. A leader in educational programming, the Forum continuously monitors today’s critical issues and examines the strategies vital to the success of healthcare organizations.

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10 Top Marketers to Meet at #NESHCo Today

Posted in healthcare conference, marketing conference, Marketing Conferences, Top Healthcare Marketers, tagged , , , , , , , on May 17, 2012 | 1 Comment »

There are so many terrific communicators and marketers who take part in NESHCo events. I thought I would single out a few who I recommend connecting with, should you have the opportunity. These are marketers that I know  and hold in high regard. The list includes clients, vendors, friends, competitors and colleagues. I’m an equal opportunity blogger and list maker!

  • Kevin Robinson, Southwestern Vermont Medical Center (Kevin is a Jennings client)
  • Jim Rattray, Southcoast Hospitals (Jim is a friend and a terrific marketer. He’ll be presenting at the conference.)
  • Roxanne Jones, Freelance Writer (we work with Roxanne and love her)
  • John Looney, Winchester Hospital (John and I both serve on the NESHCo membership committee)
  • Doug Bennett, The Bennett Group (Doug is a friend. I hold him in high regard.)
  • Melissa Speir, Franklin Street Marketing (Melissa is a friend. She’s extremely active in healthcare marketing. You should also meet her colleague, Stephen Moegling.)
  • Kelly Woodsum, NESHCo Executive Director (I can’t say enough about Kelly. She is amazing. She is also one of my favorite mom bloggers! http://www.momtidbits.com)
  • Dewey Mooring, Jennings (VP of Client Services. Dewey and I have worked together for decades.)
  • Brooke Tyson Hynes, Tufts Medical Center (Brooke is a longtime client of my firm and is my co-presenter today! Or maybe I should say that I am her co-presenter.)
  • Stephanie Guidetti, MetroWest Medical Center (Stephanie is a client. She’s also a writer and motivational speaker who recently published a book titled: Where’s the Box? I don’t know when Stephanie will arrive, but I’m sure she’ll be in attendance at the Lamplighter Awards Dinner.)

Of course, if you see me wandering around the conference halls, please come up and say hello. I’m Dan Dunlop. Jennings (my firm) is an exhibitor at the conference, so please come by our booth. I’m the guy with the facial hair; Dewey is the one with the fresh buzz cut! We’d enjoy meeting you.

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