SHSMD 2014 is in full swing! We kicked off the annual conference of the Society for Healthcare Strategy & Market Development in grand style yesterday. There was the San Diego Boy’s Choir singing the national anthem; Simon T. Bailey gave an amazing keynote – sandwiched between two cocktail receptions; all followed by the President’s reception offering amazing views of the San Diego waterfront.
So what’s next? Monday promises to be another hit with Magic Johnson giving the day’s opening keynote. Then the day will be packed with educational and professional development sessions. However, from my perspective, the real opportunity comes in the networking opportunities.
With approximately 1,400 attendees, there are lots of people to meet at #SHSMD14. As I’ve done in the past, I decided to share with you a list of 10 people I recommend connecting with at SHSMD 14. These are healthcare marketers and communicators that I respect, learn from and like! They are all very good people. I recommend that you look for these individuals and make a point of introducing yourself.
Here’s my list:
- Lyle Green – Associate VP, Physician Relations, MD Anderson Cancer Center
- Linda MacCracken – Healthcare Strategist and Consultant
- Paul Griffiths – Principal, MedTouch
- Karen McCall – Chief Communications and Marketing Officer, UNC School of Medicine and UNC Health Care
- Joel Cessna – VP Sales, Medicom Health Interactive. Joel’s firm has a booth in the exhibit hall, so you can often find him there.
- Sharon Bittner – Chief Communications Officer, Spirit of Women – The Spirit Team has a booth in the exhibit hall. Swing by and say hello.
- Ben Dillon – eHealth Evangelist at Geonetric and Co-Owner, Geonetric – They’ve got a booth in the exhibit hall.
- Anissa Davenport – Chief Marketing Officer, Vidant Health.
- Jim Rattray – VP, Bennett Group.
- Peggy Kane – Vice President Business Development, GLC Custom Media. You can stop by GLC’s booth in the exhibit hall to track Peggy down.
Lyle Green, Mike Dowd & Dan Dunlop at #SHSMD14
Of course, if you see me wandering around the halls of the Hyatt, please come up and say hello. I’m Dan Dunlop and I’m here to reconnect with old friends and to make new ones. I welcome the opportunity to meet you.
Dan Dunlop & Jim Rattray at #SHSMD14
Posted in healthcare conference, marketing conference, Marketing Conferences | Tagged healthcare marketing conference, linkedin, SHSMD, shsmd14, society for healthcare strategy and marketing development | 1 Comment »
For the last couple of weeks I’ve been getting reminder email messages from the folks at the Cancer Awareness Advertising Awards. The competition is sponsored by Marketing Healthcare Today Magazine. The cost per entry is $75 (single entry) and $100 for campaigns or series. The late deadline for entries is November 21, 2014. If you’re interested in entering, here’s a link to access the entry form.
As an aside, my firm entered the Cancer Awareness Advertising Awards last year, for the first time. We had a positive experience and actually won a Silver Award for a cancer survivor video we produced for Signature Healthcare. It was our only submission, so we were excited to receive the recognition.
Posted in Awards, Awards Competitions, Cancer | Tagged cancer advertising awards, cancer awareness advertising awards, linkedin | Leave a Comment »
My job is amazing – at times; yesterday was one of those times. Working with the cardiovascular and marketing teams from Signature Healthcare, we live tweeted every step of a transradial coronary intervention involving cardiac catheterization, angioplasty and stent placement. We even had the dissection of the coronary artery and the placement of an additional stent to repair the damaged lining of the arterial wall. The cool thing was – I was in the middle of it all, together with one of my co-workers, Kate Rudy. This was the culmination of more than a month of preparation on the part of everyone involved.
We interviewed the interventional cardiologists, researched the benefits and potential complications of the radial pathway, watched the procedure on YouTube, and wrote a script that we felt accurately laid out the minute steps of the transradial coronary intervention – covering the potential scenarios. Then we had the interventional cardiology team critique and edit the script. That document became the foundation for the Twittercast. It was our road map; although the road kept changing and shifting before our very eyes. All the more reason to start with a map!
The procedure was scheduled for 9am. Of course, we were Tweeting all morning leading up to the event. Kate, gathering input and guidance from Dr. Geagea (chief of cardiology), would Tweet the step-by-step details of the coronary intervention. Dr. Geagea was with us in the control room and provided play-by-play. Having him there with us was key to the success of the Twittercast. Meanwhile, Dr. Tahir and his team were in the procedure room with our patient. My job was to move between the control room and the procedure room, capturing the process on video and still photos – and them Tweeting them out as quickly as possible so they would be real time and fit with the sequence of the Twittercast.
Of course, as expected, we had a patient in cardiac arrest come in through the ED at 8am, just as the team was prepping our patient. There are procedure rooms on either side of the control room, so two interventions can take place at the same time, with no problem. The folks from the ED brought up the patient that was having an MI, and that patient became the immediate priority. Dr. Geagea jumped into action with no hesitation, and took the lead with this new patient. In less than an hour he performed a coronary intervention using the radial pathway (through the radial artery in the wrist) and cleared the blockage. It was amazing to watch the team perform in an emergency situation, yet remain so calm and orchestrated. This was business as usually and they perform at an incredibly high level, every day.
Once Dr. Geagea finished up with the patient in cardiac arrest, he joined us in the control room as Dr. Tahir began the coronary stent placement procedure with our original patient – a 53-year-old woman who agreed to participate in the Twittercast and who signed a HIPAA release allowing us to share this information.
Here are two video clips from my interview with Dr. Tahir the evening prior to the procedure. You’ll hear him explain his strategy based on his review of the diagnostic angiography performed earlier – and you’ll see images from the angiography in the second video:
Here’s a brief video clip of Dr. Tahir accessing the radial artery at the beginning of the procedure.
To get a feel for the full extent of the event, I invite you to visit the Storify that we produced to curate the Twittercast. There you’ll have access to the running narrative as well as videos and photos from the procedure. Here’s the link to the Storify: https://storify.com/SignatureHlth/transradial-cardiac-catheterization-live-tweet
Posted in Storytelling, Twitter Chats | Tagged linkedin, live tweeting surgery, radial artery stent placement, transradial cardiac procedure, transradial coronary intervention, tweeting from surgery, twittercast | Leave a Comment »
Over the last several months I have come to know Hospice intimately. The role that these healthcare professional play at the end of life is beyond my comprehension, despite my recent experience as they cared for my father over the last three months of his life. These are remarkable people and they have my respect and gratitude; that includes the entire team of doctors, nurses, social workers and nursing assistants.
My firm recently completed a series of videos for Lower Cape Fear Hospice. This particular batch of videos introduces the remarkable physicians who have chosen to make hospice care the focus of their professional life. Creating these videos was an incredibly emotional experience for my crew and the physicians we interviewed. I’m extremely proud of the final product and I’m so pleased to be sharing these stories. Within our industry, we need to talk more openly about hospice care and end of life issues. Enjoy the videos.
Posted in Hospice, Physician Videos | Tagged hospice, hospice physicians, hospice videos, physician videos | 2 Comments »
For years I’ve ranted about the importance of having the voice of the patient inform everything we do as healthcare marketers. One terrific way to capture the voice of the patient is through video. I find creating patient videos to be a very grounding exercise. It always serves to remind me why we do what we do.
Here are a couple of new patient story videos developed by my team at Jennings. Each video has multiple storytellers because they feature both the patient and the team of physicians who cared for individual. These were developed as part of a marketing program for Southwestern Vermont Medical Center in Bennington, VT.
Posted in Patient Stories, Patient Videos | Tagged linkedin, patient stories, patient testimonials, patient videos, video production for hospitals | Leave a Comment »