Screen Shot 2014-06-30 at 8.34.29 AMFor the last 6 weeks, my team has been working with the folks at Brattleboro Memorial Hospital (VT) to develop a campaign that introduces their newly renovated, expanded and revamped Emergency Department. Along with all the new bells and whistles, the ED has adopted new processes that streamline the patient experience. This is big news in a small town in southern Vermont – a town I lived in (and loved) while I was going to graduate school at U-Mass Amherst.

So, I thought I would share some of the elements of the campaign with you here. The marketing program includes digital elements, PPC advertising, print ads, radio, internal signage and direct mail.  I’m only sharing a portion of it with you here. Enjoy!

Radio Spot

Print Ads

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Static Web Banners:

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It is interesting to look at the path we follow in our lives. Lately I’ve been more introspective than usual. That’s probably what led me to write this blog post. For the last 30 years I’ve followed a path that led me to healthcare marketing. It is a career that I am proud of and enjoy. Being a health communicator is also part of a family legacy.

My father, who was a pioneer in public broadcasting, was a producer/director at WOI-TV of Iowa State College, the very first educational television station in the nation. While working at WOI, he directed health programming, including a program called “In Our Care.” The show featured long-form interviews with physicians who addressed complex health issues of the day. This was 1952! Below is a short clip from one episode of “In Our Care.” It features a neurosurgeon discussing cerebral palsy.

My dad was also an instrumental player in one of the first telehealth initiatives in the nation as an Incorporator of the Maine Regional Medical Program from 1964 – 1968.  (I discovered this on an old copy of his resume and was able to ask him about it while he was still living.)

In February 1964, President Lyndon B. Johnson delivered his health message to Congress announcing the establishment of a Commission on Heart Disease, Cancer and Stroke. In December 1964, the Commission prepared a report, “A National Program to Conquer Heart Disease, Cancer and Stroke.” The report recommended instituting cooperative arrangements at the regional level, to make the latest advances from biomedical research available to benefit the health of the American people. That led to the development of the Maine Regional Medical Program.

In Maine, the Regional Medical Program initiated a study that looked into the potential for  linking community hospitals with referral centers by way of Data Phone, visual display by scope monitoring, and a private “hot-line” for voice communication (the hot technologies of the day). This program would ideally link 56 hospitals in Maine to academic medical centers in Boston. As the general manager of Maine Educational Television, my dad help to drive the technology and telecommunications pieces of this program. The group would later receive a grant from Maine Heart Association to implement coronary care data-phone feasibility study.

Overall, the members of the Maine Regional Medical Program were exploring new methods for delivering medical care in rural areas, including data-phones and interactive television (teleconferencing). One of their lead programs was a coronary care program that linked 20 community hospitals to the latest advances in diagnosis and treatment for people with coronary artery disease. The hospitals were linked by remote monitoring methods (using communications media) to referral areas where expert consultation were made available on a 24-hour basis. The program also featured a visiting guest resident program that brought 16 senior residents or fellows from Tufts New England Medical Center in Boston to Maine to serve in 8 community hospitals for a total of 17 weeks.

So you see, I’m not the first health communicator in my family. Nor am I the first to push the benefits of new technology on the industry! And, it appears, that I’m not the first to work in partnership with Tufts Medical Center. Crazy.


The Quantified Dan

Screen Shot 2014-06-17 at 12.05.02 PMFor months now I’ve wanted to have one of those wearable health devices that measures activity and sleep. There are a few different options out there on the market: Fitbit, Jawbone Up, etc. I don’t know why, but I didn’t rush out to buy one. Truth is, I’m rarely the first person to jump on  a new trend. But I do get there eventually. (Of course, according to this article from c|net, the fitness band may already be a thing of the past!)

My wife knew of my interest in wearable health technology and bought me a Jawbone Up24 for Father’s Day. It was the perfect gift. Now I’m having fun learning how to work the thing, using the iPhone app. And of course, I’m going to share what I learn with all of you.

Here’s how Jawbone talks about its UP24:

“More than a band. More than an app. An integrated system built around you.

UP helps you understand how you sleep, move and eat so you can make smarter choices. The new app displays movement and sleep details from your UP24 or UP band and delivers insights, celebrates milestones, and challenges you to make each day better. Share accomplishments with friends by teaming up in the UP App.”

So far, the device has confirmed what I suspected: I don’t get a solid block of deep sleep. And I don’t get enough exercise throughout the day. Below are two screenshots reporting my activity.



My hope is that having these measures of my inactivity and lack of sleep will help motivate me to make lifestyle changes. It will be interesting to see. Right now I’m enjoying learning about the device. Here’s a link to an interesting article from The Huffington Post about wearable technology in healthcare. The article points out that wearable technology brings together “three distinctly beneficial trends to the table — connected information, community, and gamification.” That’s pretty powerful and may potentially impact population health management efforts that seek to engage patients in their own health. Let me know what you think.

If you’d like to read more about the “quantified self” trend, here’s a good article from Technorati: The Beginner’s Guide to Quantified Self (Plus, a List of the Best Personal Data Tools Out There).


Originally posted on Wing Of Zock:

By Peter Pronovost, MD

Originally posted June 2, 2014

Recently in one of The Johns Hopkins Hospital’s intensive care units, a patient was dying from cancer and sepsis, and there was nothing that I, nurse Mandy Schwartz or anyone else could do to stop it. Yet as the patient’s family—two daughters and a husband—suffered at her bedside, Mandy saw their need for comfort, and she responded. Although she was busy with nursing tasks, she delved into the inner life of the patient and family. She helped the mother look as good as possible—hair combed, face washed, a clean gown and sheets. She made sure the patient was pain-free and not anxious. She hugged one daughter who was “a hugger” and avoided embracing the other daughter who wasn’t. She sat with the family, listened and supported them in their anguish.

Schwartz gave comfort to the family because she cares and has…

View original 962 more words

Screen Shot 2014-06-16 at 8.08.40 PMTomorrow I will be blogging and Tweeting live from the 2014 Conference of the American Association of Physician Liaisons. This year’s conference is taking place in one of my favorite cities – Seattle! To learn more about the conference, go to www.physicianliaison.com. I deliver my keynote at 4:15pm (Pacific Time) on Wednesday, the first day of the conference. Immediately following my presentation is a cocktail reception! I’ll be speaking about the importance of integrating digital media into physician relations program. This will be an extension of the digital physician relations rant that I’ve been on for the last year. This presentation should be a lot of fun because physician liaisons that I work with from Tufts Medical Center and MD Anderson Cancer Center will be in attendance.

While I’m on the plane today flying out to Seattle I plan to spend a lot of time tightening up my presentation. I only have 45 minutes to present, and I’ve got enough content to fill twice that much time. My mantra will need to be: less is more. I want to leave them with a short and impactful presentation.

If you’re in Seattle attending the conference, please come by and say hello.

I have never posted a help wanted ad on my blog, but there’s a first time for everything. Truthfully, who better to turn to for leads on potential job candidates than the people who follow my blog. If you know of anyone who might be a good fit for the position described below, please let me know. Thanks!

Wanted: Business Development Professional with Healthcare Experience

Jennings is looking to add a member to our team who can help to actively market the agency to prospective clients across the country. Ideally, this individual will have a background in healthcare marketing and have connections within the industry. He or she will participate in the development of new business strategies and tactics, directly contact prospective clients to secure meetings, and attend introductory appointments. This is truly an outbound marketing position to build upon all of the firm’s inbound marketing activities. It is essential that the candidate is comfortable reaching out to prospects on a regular basis. This is an opportunity to join one of the leading healthcare marketing and audience engagement firms in the country. Interested parties and candidates can contact Dan Dunlop at ddunlop@jenningsco.com.

Tomorrow is a big day. I make my annual pilgrimage to Spirit of Women’s Pelvic Health Conference. This year the conference is taking place in Orlando, Florida. I am always happy to support my friends at Spirit of Women – particularly Tanya and Dana. They are remarkable women and terrific marketers. Below is a screenshot of an eblast they sent out promoting my participation in the event. If you’re in Orlando for the conference, I hope we get a chance to meet. Please come up and say hello.

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