Comments for The Healthcare Marketer

Comment on Social Media to Reach Boomers: Hold Everything by dandunlop

dandunlop — Fri, 30 Oct 2009 17:38:12 +0000

Thanks Christina. I can’t wait to read you new book! I devour social media and marketing texts. Please let me know when it is released. I will be happy to blog about it – help spread the word! And thanks for your insights on Boomers. I agree.

Dan

Comment on Social Media to Reach Boomers: Hold Everything by Christina Thielst

Christina Thielst — Fri, 30 Oct 2009 17:19:59 +0000

I’ve addressed the subject of boomers and social media in my soon-to-be-published book on use of social media in healthcare. I think boomers and social media extends far beyond Marketing and networking for the sake of connecting.

Boomers will use social networking media tools for healthcare decisions and organizations also need to prepare to market to the generations that follow the boomers.

Comment on Social Media to Reach Boomers: Hold Everything by dandunlop

dandunlop — Fri, 30 Oct 2009 17:04:50 +0000

Laura, great comment! I’ll check out GrandCare. Have a good weekend.
Dan

Comment on Social Media to Reach Boomers: Hold Everything by grandcare

grandcare — Fri, 30 Oct 2009 16:59:07 +0000

Great article! I agree, the boomers are an interesting demographic. They want to see what they want to see, but will only go where they need to go to see that.

The co-founders of GrandCare are both boomers and often joke that boomers have always (throughout their lives) laid the foundation for their own fates. boomers will not settle for how their parents aged. They will create new roads, new processes – the world will change based on the boomers’ needs and wants…

studying these results and reading articles like this are so interesting to me.

Thanks!

Laura Mitchell
GrandCare Systems
http://www.grandcare.com

A sensor-based “Wise Home” technology that marries social connectivity, wellness assessment, ADL monitoring and cognitive assists into one easy-to-use Technology.

Comment on Social Media to Reach Boomers: Hold Everything by Erin Read Ruddick

Erin Read Ruddick — Wed, 28 Oct 2009 21:04:07 +0000

Dan, to your excellent list of Boomer marketing resources I’d add a series of blog posts Creating Results did in September.

These looked at each of the dominant social networking sites from the perspective of “will it drive sales or interest” with older consumers.

http://bit.ly/WG0XF

Opportunities for reaching Baby Boomers and Silent Generation members via Facebook, Twitter, and LinkedIn are all addressed.

Good stats, all in one place, for your readers.

Comment on Social Media Phobia? This Webinar Offers a Cure by dandunlop

dandunlop — Wed, 21 Oct 2009 17:45:38 +0000

We will definitely do this webinar in the future. I will also be posting a video of the webinar on my blogs. I’ll send you a notification so you can view the video. I expect to have it posted by noon tomorrow. Would you like me to send you the link to download the powerpoint? I’m happy to do so.
Dan

Comment on Social Media Phobia? This Webinar Offers a Cure by Jay Groman

Jay Groman — Wed, 21 Oct 2009 13:48:08 +0000

I just received this notification and it is a day late….Please tell me if it will be rescheduled.

Thanks!

Comment on Yes, I Attended Women’s Night Out 2009! by dandunlop

dandunlop — Thu, 15 Oct 2009 21:55:44 +0000

Thanks Jennifer. I had such a good time.

Comment on Yes, I Attended Women’s Night Out 2009! by Jennifer Wilson

Jennifer Wilson — Thu, 15 Oct 2009 20:15:04 +0000

We were glad to have you there, Dan!

Comment on ReThink Breast Cancer: “Save the Boobs” TV Commercial by DNF

DNF — Mon, 05 Oct 2009 14:15:02 +0000

Dan,

This is a case of the messenger shooting the message!
Most viewers focus on the breasts, not the cancer prevention/identification message. While the content and approach seem to target adolescent to still adolescent men 24-40, the overtly sexual innuendo of the derriere and wet tee shirt kill the message.

The issue and the target remain firmly entrenched with women and women’s health advocates. Until both genders identify with the loss of the woman and not the loss of the breasts or sexy object, the message is misdirected.

dnf.