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For the last month or so I’ve been getting email solicitations from the Journal of Communication in Healthcare. Every heard of it? Here’s what the email messages have to say about the publication:
Journal of Communication in Healthcare is the major new peer-reviewed journal publishing high quality articles, research and real case studies on how to [...]

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This is a busy time of year with lots of  industry events for healthcare marketers. Here are some approaching deadlines that healthcare marketers should be aware of:
2009 Summit Emerging Media Award, Deadline Monday, October 12, 2009 – http://www.summitawards.com/.
HealthLeaders Media Marketing Experience ‘09, October 14, 2009 – www.hlm09.com/marketingexperience.
DPAC Awards (Digital Publishing and Advertising Campaigns), Deadline October [...]

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Have you heard of M2W-HC? It’s a conference dedicated to the topic of marketing healthcare to women? The conference has some big time sponsors including The National Coalition for Women with Heart Disease, Aetna, National Women’s Health Resource Center, Pink Tank, LifeScript: Healthy Living for Women, and a bunch of others. Here’s how they describe [...]

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If there’s an industry with great candidates for the Women in Business Awards, it’s healthcare! The 2009 Stevie Awards for Women in Business honor women entrepreneurs, executives and the organizations they head up.  This year’s deadline for entry is August 31, 2009. You can check out the awards online at www.stevieawards.com/women.
“The Stevie Awards were created [...]

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If you follow my healthcare marketing blogs, you know that I am passionate about social media and the social web. Well, I’ve decided to lead a free webinar for healthcare marketing professionals, giving my perspectives on social media. I’ll try to cover as much ground as possible in an hour. See details below.
Demystifying Social Media [...]

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As a marketing strategy, the idea of routinely committing random acts of generosity may not be something that has occurred to you. When I was in Starbucks this morning, my friends behind the counter told me that my lattes were on the house. There was no special reason or occasion to warrant this action. They [...]

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At a time when employers are cutting back on their contributions to employee healthcare costs, expecting employees to pick up more of the tab, a new report indicates that many of those same employers are putting a renewed interest in employee wellness programs. The idea is to get employees to adopt healthier lifestyles which in [...]

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This week I’ve taken a few days away from blogging about healthcare marketing. Instead, I’ve been working on a labor of love. For the last several months, my company has been doing pro bono work for the 2009 Full Frame Documentary Film Festival.  One of our company’s values is to give back to our community [...]

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Ever heard of Ning? In May of 2008 I started an online community on the upstart social media platform. (Ning was officially launched in February 2007.) My community, http://healthcaremarketing.ning.com, was founded to give healthcare marketers a forum for sharing ideas and knowledge online. With roughly 100 regular members from all around the country, I’m pleased [...]

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Have you ever heard of the CCHIT? It’s probably something we should all be familiar with. CCHIT is a private, not-for-profit organization formed to certify Electronic Health Records (EHRs) against a minimum set of requirements or standards. According to a recent article by Don Fornes of Software Advice, a website that reviews electronic medical records [...]

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