A new practice we’ve instituted this year at my firm is for each employee to conduct a presentation for the rest of the staff on a topic that is germane to healthcare or healthcare marketing. It can be a book review, or a recounting of a conference presentation they attended, etc. Whether you’re an online community manager, copywriter, digital art director or account executive, you are expected to give a couple of these presentations throughout the year. Yesterday, we were treated to our latest presentation from a staff member. One of my co-workers, Suzanne Williams, led an amazing lunch and learn on the subject of Baby Boomers. I thought I’d share with you some of the data from that presentation. Suzanne gets all the credit!
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When Patients Share Internet Health Information With Their Physicians
This is an infographic that I created to describe a short "survey" that I conducted for a week in October, 2013 while working for Medivizor.com. The full description of the survey is found here: How Patients Discuss Internet Health Information With Their Doctors.
By David Imondi
I dread October. I change the TV channel when all the pink ribbon commercials come on. I understand why my wife hated pink ribbons. There was nothing pretty or delicate about the disease that ravaged and killed her at age 47. My wife was Dr. Suzanne Hebert Imondi. She was your vice president. She was my true love.
If you want to get an idea of the sheer scale of the creating and sharing that goes on in social media, then check out this infographic by Qmee.
Among the mind-blowing statistics, every 60 seconds:
- 571 new websites are created
- 2 million Google searches are undertaken
- 278 thousand updates are tweeted on Twitter
- 72 hours of video uploaded to YouTube…
Last week I spent a couple of days in New England supervising a photoshoot for one of my firm’s healthcare clients. We’re in the process of developing a new marketing program to promote pediatric services and these photographs are an essential ingredient in that campaign. The photos depict pediatricians interacting with patients.
This was an amazing shoot for the simple reason that nothing went wrong (knock on wood). Anytime we work with kids, there’s a huge chance that there will be melt downs and challenges with staying on schedule. In this case, the kids were incredible – better than we could have dreamed. The promise of pizza seemed to help, but truthfully, these were just good kids.
Our shoot completely disrupted things on the pediatrics floor, despite our best efforts. The nursing staff and leadership were so tolerant and helpful. They made it easy.
Below are some of our behind-the-scenes photos from the shoot. I’m always fascinated by the production process – actually creating the marketing. Enjoy the images!