Archive for the ‘Uncategorized’ Category

Screen Shot 2014-06-17 at 12.05.02 PMFor months now I’ve wanted to have one of those wearable health devices that measures activity and sleep. There are a few different options out there on the market: Fitbit, Jawbone Up, etc. I don’t know why, but I didn’t rush out to buy one. Truth is, I’m rarely the first person to jump on  a new trend. But I do get there eventually. (Of course, according to this article from c|net, the fitness band may already be a thing of the past!)

My wife knew of my interest in wearable health technology and bought me a Jawbone Up24 for Father’s Day. It was the perfect gift. Now I’m having fun learning how to work the thing, using the iPhone app. And of course, I’m going to share what I learn with all of you.

Here’s how Jawbone talks about its UP24:

“More than a band. More than an app. An integrated system built around you.

UP helps you understand how you sleep, move and eat so you can make smarter choices. The new app displays movement and sleep details from your UP24 or UP band and delivers insights, celebrates milestones, and challenges you to make each day better. Share accomplishments with friends by teaming up in the UP App.”

So far, the device has confirmed what I suspected: I don’t get a solid block of deep sleep. And I don’t get enough exercise throughout the day. Below are two screenshots reporting my activity.



My hope is that having these measures of my inactivity and lack of sleep will help motivate me to make lifestyle changes. It will be interesting to see. Right now I’m enjoying learning about the device. Here’s a link to an interesting article from The Huffington Post about wearable technology in healthcare. The article points out that wearable technology brings together “three distinctly beneficial trends to the table — connected information, community, and gamification.” That’s pretty powerful and may potentially impact population health management efforts that seek to engage patients in their own health. Let me know what you think.

If you’d like to read more about the “quantified self” trend, here’s a good article from Technorati: The Beginner’s Guide to Quantified Self (Plus, a List of the Best Personal Data Tools Out There).


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The team at Vree Health has created this infographic about the state of hospital readmissions. This is a topic that has been getting a lot of attention recently, so I thought I would share it in this forum. Check it out and get a better picture of how hospitals are performing in your home state. Enjoy.

The State of Readmissions: Hospital Readmissions by State

The State of Readmissions: Hospital Readmissions by State, an Infographic by Vree Health.

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The 2014 Healthcare Marketing and Physician Strategies Summit was a definite success. As a presenter, I found some of the most engaged audiences that I’ve experienced in some time. When Lyle Green and I presented on Thursday morning, we had a great turnout and spent half the session in a conversation with the audience. It was more than we could have hoped for. Here are some of the Tweets from a few of the generous people who made our session a success:

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Here are the final Twitter stats for #HCMPS14 from Symplur. In all, 265 individuals Tweeted using the #hcmps14 hashtag, for a total of 2,418 tweets, achieving 3,849,946 potential impressions. See the screen shots below.

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Screen Shot 2014-04-25 at 8.09.00 AMMy friend, Lisa Gualtieri, PhD, ScM, a leader in the field of digital health communication, is conducting a survey for a national foundation that is interested in identifying ways to increase patient engagement.

Your responses will greatly help Lisa and her team in achieving this goal. If you’re willing to help out, I invited you to spend approximately 10 minutes to complete this survey. Analysis will be done in aggregated manner and all responses will be kept anonymous.

Here’s a small enticement: If you complete the survey before May 15, 2014 and provide your email address at the end (optional) you will be entered into a drawing for a $200 Amazon.com gift card. Your email address will only be used for the drawing.

To take the survey, please click here.

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I am a fan of Zubin Damania, MD, aka ZDogg MD. Back in March I wrote a blog post about ZDogg and his company, Turntable Health, after seeing Zubin speak at the AAMC GIA Conference. He was spectacular. You can check out my post at http://thehealthcaremarketer.wordpress.com/2014/03/27/zdoggmd-turntable-health/

The post below, written by Zubin, gives his perspective on Primary Care. It is well worth the read.

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Originally posted on Health Care Social Media Monitor:

Dr Matthew Katz, a community-based doctor dedicated to improving cancer care and health empowerment, was the guest on the latest  #HCHLITSS  Twitter chat. For those who may be unfamiliar with the phenomenon of a tweet chat – it is a pre-arranged chat that happens on Twitter through the use of updates called tweets. It includes a predefined #hashtag which links the tweets together in a virtual conversation. The #HCHLITSS acronym stands for Health Communication Health Literacy & Social Science, Of particular interest to me during the stimulating chat was Dr Katz’s view of what physicians and other healthcare providers can learn from participating in Twitter chats. According to Dr Katz, it is a way to listen in on patient concerns.

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A new practice we’ve instituted this year at my firm is for each employee to conduct a presentation for the rest of the staff on a topic that is germane to healthcare or healthcare marketing. It can be a book review, or a recounting of a conference presentation they attended, etc. Whether you’re an online community manager, copywriter, digital art director or account executive, you are expected to give a couple of these presentations throughout the year. Yesterday, we were treated to our latest presentation from a staff member. One of my co-workers, Suzanne Williams, led an amazing lunch and learn on the subject of Baby Boomers. I thought I’d share with you some of the data from that presentation. Suzanne gets all the credit!

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Originally posted on Health Communications and Health Advocacy:

When Patients Share Internet Health Information With Their Physicians

This is an infographic that I created to describe a short “survey” that I conducted for a week in October, 2013 while working for Medivizor.com. The full description of the survey is found here: How Patients Discuss Internet Health Information With Their Doctors.Infographicpatientmaybe2

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Today’s post is dedicated to giving thanks. As I prepare for the Thanksgiving Holiday, here are a few things for which I am thankful:

  1. A long holiday weekend with my family, away from work.
  2. The wonderful assisted living community that my parents have recently moved into.
  3. Having survived the last year with my wife and stepdaughter.
  4. My many clients who continue to put their faith in my organization and look to us to lead them into the future.
  5. My many friends in the healthcare marketing realm; you know who you are.
  6. Twitter, Facebook, Linkedin, Instagram and all the other social media platforms that keep me connected and engaged with my extended family, friends, colleagues and consumers. These platforms are also my top professional development tools.
  7. My place in the mountains of Virginia that keeps me sane.
  8. My book – for continuing to challenge me as I work to finish the manuscript.
  9. My team at Jennings that puts up with me.

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