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One of my fundamental philosophies as a healthcare marketer involves sharing knowledge – sharing with co-workers, sharing with clients, and sharing with industry peers. That’s why I was excited when I first discovered SlideShare, the world’s largest platform for sharing presentations online. Most of the files uploaded to SlideShare are PowerPoint presentations, but it also supports documents, PDFs, videos and webinars.  I’ve been using SlideShare since October 2009.  When I present at conferences, it’s great to be able to direct attendees to my SlideShare channel. They can visit the channel at their convenience and view, share (Facebook, Twitter, LinkedIn, Google+, Pinterest) or download the presentation. I also love having the ability to embed the PowerPoint presentation in my blog using SlideShare.

Yesterday I was notified that SlideShare has now surpassed 10 million uploads. That’s tremendous. There’s a lot of knowledge sharing taking place. On my part, I’ve uploaded 21 presentations over the last 3.5 years, and collectively they have received 28,776 views. SlideShare has definitely served me well. Feel free to check out my SlideShare channel by visiting www.slideshare.net/dandunlop.

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Reblogged from Just my two cents:

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As I sit here on a Sunday morning with my coffee, I'm trying to make sense of one incredible week. Earlier this week I wrote about the Boston Bombing. That was the beginning of a whirlwind week, culminating on Friday with a manhunt the likes of which this country has never seen.

I, like so many Americans, sat glued to the TV all day and night Friday.

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I love this post from Nancy! Definitely check it out.

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This music video speaks for itself. Wow. The team at Vanderbilt Heart is made up of some talented folks, and I’m not just talking about medicine. These people sing and perform like it is nobody’s business! What else should we expect from folks who live and work in the Music City? Consider this a shout out to the team at Vanderbilt Heart. Good work.

Check out their You Gotta Walk the Walk … the “Heart Walk” video:

To learn more about the Vanderbilt Heart team and services, visit http://www.VanderbiltHeart.com. (By the way, I have no affiliation with Vanderbilt Heart or Vanderbilt Health; although I am a fan of Cynthia Manley, Content Strategist at Vanderbilt Health.)

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“In 2006, in response to concerns of a likely future physician shortage, the AAMC recommended a 30 percent increase in U.S. medical school enrollment by 2015. This recommendation used the first-year enrollment of 16,488 students in 2002 as a baseline. A 30 percent increase would thus lead to 21,434 first-year medical students enrolling by 2015, an increase of 4,946 students.” (Source: AAMC Report – Results of the 2011 Medical School Enrollment Survey)

Screen Shot 2013-03-28 at 3.46.34 PMWe’ve all heard the projections about the impending physician shortfall. The passage of health care reform will increase the need for doctors and add to a physician shortage driven by the healthcare needs of a rapidly aging population.  At the same time, the world of medicine has changed dramatically in recent years, and will continue to evolve. Those change have impacted the practice of medicine and will continue to do so. Physicians report spending less time caring for patients and more time performing administrative functions. In large part as a reaction to the changing environment, many physicians have left private practice and have become employees of health systems and hospitals.

So what does it take to become a physician? Check out the infographic below, produced by Soliant Health. It takes a look at many of the factors that come into play when we think about replacing the huge number of physicians who are now between the ages of 40 and 59, many of whom will be retiring in the next few years.

Infographic by Soliant Health

Infographic by Soliant Health

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Screen Shot 2013-03-10 at 11.41.33 AMTomorrow I’ll be speaking at the annual Pelvic Health Conference produced by Spirit of Women. The conference theme is – Steps to Success in Pelvic Health: Rock Your Pelvis in the Rockies. Yes, that really is the name of the conference. And yes, I am on the agenda. I’m speaking on the topic of “marketing as community building” with a special focus on the development of online communities of shared interest. I’ll present my vision of marketing “with” women rather that “at” them. The 2nd annual Pelvic Health Conference on the business of women’s pelvic programming will be held March 14-15, 2013, in Denver, Colorado at the Hotel Teatro.

This promises to be a great conference. For two days I’ll join hospital executives, physicians, marketing experts and pelvic program administrators to learn, share and be inspired by novel approaches to women’s health. The opportunity in this area is staggering. With more than one-third of the US population being postmenopausal women by 2020, isn’t it time that hospitals considered new strategies for addressing and presenting women’s health services, and engaging female healthcare consumers? The conference is expected to provide a platform for national experts, physician leaders and leading hospitals from across the country to share their perspectives as well as practical and tactical models for an amazing future in a new approach to women’s pelvic health.

For more information about the conference, go to http://spiritofwomen.com/news-and-networking/pelvic-health-conference-2013/.

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Below is the PowerPoint file from my presentation today at the New England Executive Women in Healthcare Conference in Portsmouth, New Hampshire. My topic was “Take control of Your Online Reputation – and Assert Your Brand.” It was fun putting the presentation together and I was able to leverage a lot of my own experience as someone with a very public online profile. It was also nice to have an excuse to visit Portsmouth, New Hampshire once again. I love this town. On Thursday night I strolled down Market Street, made a quick stop in Portsmouth Brewery (one of my favorites), and then had dinner at Gaslight Pizza Pub. If you’ve got to be away from home and family, you ought to at least treat yourself. That’s my philosophy. My thanks to the Massachusetts Hospital Association for inviting me to speak at the event. Enjoy!

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IMG_1958As I think back across the last twelve months, it occurs to me 2012 was a good year from a professional perspective. (It wasn’t bad personally either, but this post is primarily focused on professional reflections.) I’m very achievement oriented and always like to look back at what I’ve accomplished. This practice of reviewing achievements and unmet goals from the prior year is something I think everyone should do. The years go by so quickly. It is important to pause and reflect upon what went well, and what didn’t. Last year was unique because some of the accomplishments were years in the making. Below is a list of some of the achievements I’m reflecting upon as we enter 2013. The one glaring shortfall in 2012 was not finishing my book on schedule. I had set a date of June 2012 and it just didn’t happen. Now it goes on my 2013 list!

  • In August 2012 my business partner (Paige Zinn) and I bought Jennings. It was the fulfillment of a succession planning process that we had been working on for years. Paige and I have both worked for Jennings for nearly two decades and are so excited to have officially taken the reins.
  • Hand-in-hand with our acquisition of Jennings was the decision to focus exclusively on healthcare – moving forward. It is hard enough being an expert in healthcare and keeping up with the many changes taking place. Trying to focus on a number of industries no longer makes sense for us. I celebrate this decision and appreciate my team’s willingness to drive a stake in the ground and commit to being the preeminent healthcare marketing firm in the country.
  • The followership for my blog, The Healthcare Marketer, continued to grow. I put a lot of energy into my blog so it is good to see that it is well received. It has now garnered a total of 189,000 views. 97,000 of those views happened in 2012. September was the blog’s best month ever with nearly 17,000 views. I wrote 200 new blog posts in 2012 although my production really tapered off in the 4th quarter.
  • In 2012 I was fortunate to present at a number of conferences including the National Healthcare Marketing Strategies Summit, the AAMC GIA National Professional Development Conference, the Physician Strategies Summit, the Spring Symposium of the New England Society for Healthcare Communications, and the Spring Conference of the Virginia Society for Healthcare Marketing and Public Relations. Whew!
  • One of the professional activities I love to participate in is writing for industry publications. In 2012 I contributed a number of posts to Ragan’s Healthcare Communication News, and columns and articles to a list of industry pubs including Healthcare Marketing Report, Spectrum (SHSMD), Healthcare Marketing Advisor, and eHealthcare Strategy & Trends.
  • In August, David Harlow and Joan Justice gave me the opportunity to host the Healthcare Social Media Review #11 – a new blog circus. It was incredibly challenging putting it together – and equally rewarding.
  • In August I was appointed to the board of directors for the New England Society for Healthcare Communications (NESHCo). I’ve been serving on the membership committee and have thoroughly enjoyed my association with this organization. Since joining, perhaps five years ago, they have welcomed me with open arms. I am honored to now serve on their board.
  • My team at Jennings led the launch of the new Vidant Health brand in eastern North Carolina. This was a huge undertaking and I’m proud of what we were able to achieve.
  • My firm’s client, Lexington Medical Center (West Columbia, SC), won the national Pink Glove Dance Video Competition for the second year in a row. This was a stunning achievement for the team at LMC. With the LMC marketing team there is only one relevant question: What’s next? They never fail to astound me with their vision and drive.
  • Finally, I was appointed to the editorial board for eHealthcare Strategy & Trends magazine.

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Screen shot 2012-12-05 at 12.54.01 PMThe deadline for the 30th annual Healthcare Advertising Awards (HAA) competition is fast approaching. I received an email reminder today about the early deadline for entries. This is a sure sign that we are once again in the middle of awards season. It is the oldest and largest among healthcare advertising competitions. Last year’s Healthcare Advertising Awards had nearly 4000 entries. A national panel of judges grants awards to those entries that exemplify exceptional quality, creativity and message effectiveness.

Deadline and cost: Entries must be postmarked no later than Friday, February 15, 2013 for the regular rate of $40. Early Bird Special: $30/entry before Jan 29th. Late entry deadline is March 8, 2012 at the $50 late entry fee.

For more information about the Healthcare Advertising Awards, click here.

Other awards competitions on the horizon include the Aster Awards and the Tellys. For those of you who work in New England, the Lamplighter Awards deadline is January 28th. Lamplighters are the annual awards of the New England Society for Healthcare Communications. Last week I attended the Wallie Awards dinner and reception. The Wallies are the advertising and PR awards given out the the Carolinas Healthcare Public Relations and Marketing Society. For my team, this event usually kicks off awards season.

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(Guest post by by David Kassin Fried – Contributor, Software Advice Blog)

ACA is Here to Stay: What You Should Do

Like it or not, the ACA is a done deal, regardless of who gets inaugurated in January 2013. The best thing you can do as a doctor is to prepare for its effects. Here are five areas to focus on.

1. Prepare for More Patients
At least three components of the ACA will lead to a rise in the number of patients visiting doctors’ offices: 1) the extension of coverage to 32 million more Americans; 2) requirements for insurance companies to cover more preventive care procedures; and, 3) prohibiting insurance companies from denying coverage for pre-existing conditions. All of this could mean more patients for your practice, so you should evaluate your ability to accommodate them. You might, for example, want to expand your staff or extend your office hours.

2. Make Decisions Regarding Medicare and Medicaid
Medicaid payments are rising to match Medicare rates–a sizable jump over the next few years. Unfortunately, that’s still only 81 percent of private insurance reimbursements, a rate that’s projected to drop due to $716 billion in cuts for Medicare and Medicare Advantage payments. In addition, changes in qualification criteria may result in many people moving from a private insurer to Medicaid, as happened when CHIP was established in 1997. As a result, many doctors are facing the difficult decision to stop accepting Medicare or Medicaid patients unless they can find ways to offset the costs.

3. Embrace or Reject Electronic Health Records (EHRs)
The ACA expands reporting requirements and reimbursements for the Physician Quality Reporting System (PQRS), creating penalties on Medicare reimbursements starting in 2015 for failure to adopt an EHR. This will encourage some of the 70 percent of doctors not yet using EHRs to purchase one, though others may drop government payers from their practice entirely. Those leaning toward the former may want to start looking at strategies for successful implementation.

4. Consider Going Rural
To improve access to care nationwide, the ACA creates a number of incentives to encourage physicians to practice in “underserved areas.” This primarily comes from the expansion of the National Health Service Corps, which provides loan repayments and scholarships to doctors practicing in rural areas. If you’re a young doctor considering a move, it might be worth exploring these incentives.

5. Evaluate Bundled Payments and ACOs
ACA creates Accountable Care Organizations (ACO)–groups of physicians who coordinate care for an individual patient or set of patients. By sharing information and taking joint accountability, an ACO can theoretically reduce the overall cost of care, with half the savings passed on to the providers as a bonus. Whether this will work remains to be seen–the results of the ACO pilot project suggest that for most providers this will result in more red tape that doesn’t improve care.

But whether you choose to participate in an ACO or not, government payers will be shifting from separately reimbursing physicians, labs and hospitals to “bundling payments.” This means you’ll have to collect payment for any treatments performed at a hospital from that hospital or a mutual association rather than from Medicare directly. This may require changes to your billing practices.

Of course, all of this is speculative. Large-scale initiatives like the ACA have a way of resulting in unintended consequences, and it’s impossible to forecast all the financial impacts it might have on medical practices. So, expect the unexpected–but do expect that the ACA will be there.

 

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Less than a month from now, smart healthcare professionals from all over New England will gather in Boston for an unConference. HealthCamp Boston is a forum for people with interest in all areas of health and wellness to gather, to generate ideas, and to take practical steps towards building the future of healthcare. HealthCamps are different from traditional conferences where speakers talk at you. At HealthCamp Boston, an “unconference,” attendees set the agenda, and all contribute to the event according to their interests.

The Boston area is a center of innovation for all aspects of healthcare (the Medical Mecca), so you can be certain that people at HealthCamp Boston will be discussing things like:
- Big Data in healthcare
- Improving engagement and outcomes through mobile devices and social media
- Personalized medicine and translational medicine
- Empowered patients
- Practical impacts of healthcare reform
- and more…

Join the unconference on September 14th and be part of the conversation with academics, industry experts, innovators, investors, analysts, and engaged patients. Registerhere: http://healthca.mp/boston/register/

I understand that there are still opportunities for sponsors to join the fray. HealthCamp Sponsors (Entrepreneur, Supporter, Innovator and Benefactor level ticket buyers) are eligible to present a 4×4 at the morning session of HealthCamp. A 4×4 is 4 slides presented in 4 minutes that address:

  • The challenge you are addressing in Health Care
  • What you are doing to address the challenge
  • What you have learned along the way / what you are looking for help with
  • What drove you to address this challenge.

So check it out and get involved. It promises to be a great event.

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