Archive for the ‘Infographics’ Category

The team at Vree Health has created this infographic about the state of hospital readmissions. This is a topic that has been getting a lot of attention recently, so I thought I would share it in this forum. Check it out and get a better picture of how hospitals are performing in your home state. Enjoy.

The State of Readmissions: Hospital Readmissions by State

The State of Readmissions: Hospital Readmissions by State, an Infographic by Vree Health.

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Here’s an interesting infographic I ran across yesterday that details the differences in the ways men and women use social media. In general, men are more likely to use social media for business or dating, while women are more likely to use social media for relationships, sharing, entertainment, and self-help. Enjoy the infographic!


Social Media and Mobile Phone Analysis: FinancesOnline.com Reviews Why Men Look For Business & Love While Women Seek Games & Knowledge
Reviews by David Adelman | Follow our Tumblr

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With my interest in online patient support communities, the rare disease community is top of mind. Last week, in a presentation I did for the New England Society for Healthcare Communications, I introduced the audience to a couple of the rare disease online community platforms: Rare Connect and NORD. Of course, in the past I’ve written a great deal about Inspire.com and the patient support communities they develop and manage.

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The presence of these online patient support communities is so important for patients and families dealing with rare diseases. The more we can do to make people aware of these communities and the support they offer, the better.

Yesterday I was pleased to see a new infographic that draws attention to rare diseases and promotes RareDiseaseDay.org. Check out the infographic below:


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Twitter gets the news out faster than most any other medium. And that includes news of scientific research and reports on the implications of that research. Obscure studies can now find prominence and relevance via Twitter. And as a result of Twitter’s power to disseminate information rapidly, more people can take advantage of new research.

The infographic below explores the role of Twitter in sharing information about scientific research. My thanks to MediaBistro’s All Twitter blog for bringing this to my attention.


Back in 2010 I read an interesting article that discussed why Twitter is relevant to the scientific community. That article, published in Deep Sea News, came to mind when I saw this infographic. It was titled: What is Twitter and Why Scientists Need To Use It. If you’re interested in the relationship between Twitter and Science, definitely check it out. Here’s a link to a related article from the Robert Wood Johnson Foundation: ‘Retweet This’—Researchers See Rise in Use of Twitter to Share Scientific Journal Articles.

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All of you sleep deprived healthcare marketers ought to be interested in this research regarding the impact of sleep disorders and insufficient sleep on our bodies. As you are probably aware, there are many health risks associated with sleep deprivation. NIH sponsored research is shedding light on how sleep and lack of sleep affect the human body, as demonstrated by the infographic below. Here’s a link to the website of the NIH’s National Heart, Lung and Blood Institute (NHLBI) where the infographic is featured. If you’re not familiar with the NHLBI, it provides global leadership for a research, training, and education program to promote the prevention and treatment of heart, lung, and blood diseases. Enjoy!


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My friends at Inspire.com sent me a link to their new “Rare Disease Health Communities” Infographic. I love the work they do at Inspire. This infographic (below) does a great job of documenting the inpact they’re having.

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Screen Shot 2013-11-06 at 10.47.35 AMAccording to a recent survey by the American Osteopathic Association, word of mouth continues to lead the way as the resource most often used to select a physician. The AOA infographic gives detail on how adults choose physicians for themselves and for family members. Remember, a lot of moms are selecting physicians for husbands, children and aging parents.

One of the things I would like to point out is that some of the attributes people look for in a physicians, and learn about through word of mouth, could be conveyed through better communications. Specifically, videos introducing physicians could go a long way toward conveying compassion, empathy, bedside manner, etc. With the proper online video content, consumers would not have to rely so heavily on word of mouth; they could get to know your physicians before ever setting foot in the practice.

Enjoy the infographic.


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This infographic really needs no introduction or set-up. We all run into those people, even today, who believe that social media is a huge waste of time. They usually don’t have a clue what they’re talking about, but they’re still willing to share their opinion on the matter. Here’s an interesting infographic from the folks at http://schools.com that tells us why social media is not a waste of time at all.

Social Media
Courtesy of: Schools.com

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The folks from Vree Health sent me this infographic yesterday – highlighting their perspective on the four main steps to lowering hospital readmission costs: Comprehensive Care Coordination, Improved Hand-Offs (keeping the PCP informed), Medication Management, and Post-Discharge Follow-Up.  (Vree is a transitional care provider.)

What this graphic doesn’t address is the way in which marketers can help to address hospital readmissions. What are your thoughts? Can we help to make information more readily available to patients leaving the hospital?  What can we do while the patient is still in the hospital? How might online patient communities (hosted by the hospital) help? Could we introduce the patient to those communities prior to discharge, opening the door to helpful information and resources?

Enjoy the infographic.

4 Pillars of Transitional Care - Lowering Readmission Costs

4 Pillars of Transitional Care – Lowering Readmission Costs, an Infographic by Vree Health.

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I’m on vacation this week so my blogging will be at a minimum. However, I do have a few videos I’d like to post. A couple of weeks ago I was hiding out in the mountains of Virginia, all alone, working on my book. While I was up there, my staff asked if I would record a few short videos addressing points from the infographic we published a few months ago: What’s Missing From Most Healthcare Marketing Programs? (See infographic below). So I sat out on the deck of my mountain retreat and recorded myself using my flip camera. You’ll be able to hear the birds chirping in the background, and get a good view of the mountains over my shoulder. Please remember, this is me recording myself; so keep your expectations low. I also did the editing. Video #1 is about the role of the patient’s voice in healthcare marketing (almost non-existent today!). Enjoy.

Here’s the infographic that inspired the video. Clicking on the graphic will take you to the original version of the image and allow you to download a PDF or access embed code.


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