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Archive for the ‘Infographics’ Category

One of my problems with the way businesses (healthcare and other) have come to use social media platforms is that they treat them as if they are mass marketing vehicles. Wrong. These are powerful niche vehicles – and they are good for two way communication. I ran across this infographic (below) last weekend. It purports to share with us the best and worst times to post on social media. Honestly, they don’t have a clue. The best time to post is totally dependent on who you are communicating with. If you’re speaking with physicians, they are often on social media between 5:30am and 6:30am and then again late in the evening. Many moms access their social media accounts before everyone gets up in the morning (before the craziness starts) and after the kids go to bed at night.

I would also point out that on a platform like Twitter you can share the same information at a couple of different times throughout the day. No harm. No risk of wearing out your followers. Twitter followers are like geese migrating. All day long they are flying overhead. The odds of your Tweet hitting them at the right time are not great. So modest redundancy is helpful. The same can be said of Facebook. Most of the people who have “liked” your Facebook page never come back to it. If you’re lucky, they will occasionally see your posts in their news feed. Therefore, redundant sharing of information on your Facebook Wall (helpful reminders) will not run off your followers, as long as your Facebook strategy involves more than simply pushing content. If you’re just a content pusher, then you may have problems.

Enjoy the seriously flawed infographic below. Remember, when you think social media, think niche marketing. These tools let you become highly relevant to niche communities of shared interest.

what-is-the-best-time-to-post-on-social-media-sites_juntae_delane

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A week or two ago, Ragan.com published an infographic (below) comparing the effectiveness of email marketing to social media marketing. What? Really? You can’t compare those two. Yes, they are all digital marketing platforms, but they work in completely different ways and accomplish different objectives. It is like trying to compare the effectiveness of content marketing to outdoor advertising. Does anyone else see the problem with this? I’m a big fan of the folks at Ragan, but I really think they missed the mark on this one. (In truth, they didn’t produce the infographic; they simply shared it.) Check out the infographic below.

email-vs-social-media-marketing

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The team at Vree Health has created this infographic about the state of hospital readmissions. This is a topic that has been getting a lot of attention recently, so I thought I would share it in this forum. Check it out and get a better picture of how hospitals are performing in your home state. Enjoy.

The State of Readmissions: Hospital Readmissions by State

The State of Readmissions: Hospital Readmissions by State, an Infographic by Vree Health.

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Here’s an interesting infographic I ran across yesterday that details the differences in the ways men and women use social media. In general, men are more likely to use social media for business or dating, while women are more likely to use social media for relationships, sharing, entertainment, and self-help. Enjoy the infographic!

 

Social Media and Mobile Phone Analysis: FinancesOnline.com Reviews Why Men Look For Business & Love While Women Seek Games & Knowledge
Reviews by David Adelman | Follow our Tumblr

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With my interest in online patient support communities, the rare disease community is top of mind. Last week, in a presentation I did for the New England Society for Healthcare Communications, I introduced the audience to a couple of the rare disease online community platforms: Rare Connect and NORD. Of course, in the past I’ve written a great deal about Inspire.com and the patient support communities they develop and manage.

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The presence of these online patient support communities is so important for patients and families dealing with rare diseases. The more we can do to make people aware of these communities and the support they offer, the better.

Yesterday I was pleased to see a new infographic that draws attention to rare diseases and promotes RareDiseaseDay.org. Check out the infographic below:

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Twitter gets the news out faster than most any other medium. And that includes news of scientific research and reports on the implications of that research. Obscure studies can now find prominence and relevance via Twitter. And as a result of Twitter’s power to disseminate information rapidly, more people can take advantage of new research.

The infographic below explores the role of Twitter in sharing information about scientific research. My thanks to MediaBistro’s All Twitter blog for bringing this to my attention.

twitter-and-science_5190ed20168db.jpg-e1368468836853-1

Back in 2010 I read an interesting article that discussed why Twitter is relevant to the scientific community. That article, published in Deep Sea News, came to mind when I saw this infographic. It was titled: What is Twitter and Why Scientists Need To Use It. If you’re interested in the relationship between Twitter and Science, definitely check it out. Here’s a link to a related article from the Robert Wood Johnson Foundation: ‘Retweet This’—Researchers See Rise in Use of Twitter to Share Scientific Journal Articles.

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