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Archive for the ‘healthcare conference’ Category

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Yesterday I had the pleasure of attending a keynote presentation by ZDOGGMD, aka, Dr. Zubin Damania. ZDOGGMD is a persona that Dr. Damania adopted to present his engaging style of health education. Today, Dr. Damania is CEO and Founder of Las Vegas based Turntable Health – a new health clinic/concept located in and part of Tony Hsieh’s Downtown Project. Tony Hsieh is the founder of Zappos and he actively recruited Damania to Las Vegas.

ZDOGGMD’s presentation at the AAMC GIA Conference yesterday was one of the most entertaining and impactful keynotes I have witnessed in my 20 years attending healthcare conferences. His performance and his message were brilliant. Although ZDOGGMD may be known for his crazy videos (crazy effective), what impressed me was hearing about the work he and his team are doing at Turntable Health. His focus is on serving humanity and improving health. In Las Vegas he’s doing it with “a membership-based primary care and wellness ecosystem focused on everything that keeps people healthy.” Patients pay a flat monthly fee of $80 ($60 for kids) and they’re in. If you’re not familiar with the work they’re doing, I recommend you visit their website and learn more. Here’s a video from Dr. Damania that tells the Turntable Story.

Finally, here are a couple of YouTube videos from the ZDOGGMD archive. Enjoy!

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Brooke Hynes and I will be speaking at the AAMC GIA Professional Development Conference this Thursday in Salt Lake City. This is an interesting conference because it attracts many of the marketing, public affairs and communications professionals from med schools and teaching hospitals. I first spoke at the event in 2006 and have enjoyed returning over the years. This year’s conference is being held from Wednesday, March 26 through Saturday, March 29.

Our presentation is titled “Tuning In: Why Online Video is a Must for the Modern Academic Medical Center.” It is scheduled for Thursday, March 27 at 2 p.m. We’ll discuss the value of using online video to engage audiences. In additional to looking at some of the innovative uses of video within healthcare, we’ll review three case studies in which hospitals are using video to successfully engage key audiences.

Our message is that healthcare communication needs to offer value to the target audience – and it has been short on value in the past. Today’s connected consumer get to determine what she watches, when she watches it, and on what type of device. She is in control. And there are lots of options. It is up to us to develop communication that is relevant, engaging and that meets some fundamental need of the individual being targeted. That need could be emotional, informational or entertainment. It is our perspective that video is uniquely suited to addressing those needs and can package health information in a more appetizing form.

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Screen Shot 2014-02-27 at 3.32.48 PMI hope to see you this year at the Healthcare Marketing and Physician Strategies Summit in Orlando. This is a terrific conference for healthcare marketing and physician relations professionals who, for the most part, are all dedicated to the same set of goals: driving growth, improving service, defining the brand, understanding and communicating with customers, and continually adapting to meet the challenges presented within the ever-changing healthcare environment. This is one of my favorite events of the year where I can reconnect with colleagues from around the country, share leading edge practices and network to my heart’s content. The conference runs from April 30 to May 2, 2014.

This year I will be playing a role in two presentations. The first is a presentation on “Digital Physician Relations” where I will be co-presenting with Lyle Green of MD Anderson. The talk is based on an article we published last year in eHealthcare Strategy & Trends. It articulates a vision for the future of physician relations. The second presentation is a panel that I will moderate that delves into the role of video in healthcare and physician marketing. Panelists will include Mark Shelley of Lexington Medical Center, Marie Gross of Signature Healthcare, and Gabrielle DeTora of Gabrielle DeTora Consulting. This is an all-star panel!

As we get closer to the event, I’ll write about some of the presentations I am most excited about attending. Look for those posts in April. Until then, visit the website and sign up the the Summit! Visit http://www.healthcarestrategy.com.

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Screen Shot 2013-11-05 at 8.07.51 AMOn September 8th I received an email from Sphere Conferences inviting me to lead a workshop at the Patient Care Asia 2013 conference, this December 3rd. I get the occasional invitation to speak at conferences abroad (United Arab Emirates, Hong Kong, etc) but rarely investigate them because of the amount of time they would require away from family and work. Frankly, I spend enough time on the road with all my domestic travel. (Below is a screen shot of the email they sent me.)

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The Patient Care Asia 2013 conference caught my eye. It looked like a legitimate conference and they had a workshop with my name on it. I responded to the individual who contacted me letting her know that I would be interested, and I provided her information about my typical speaker’s fee and need to be compensated for all travel-related expenses.

The conference is taking place at the Marina Bay Sands Singapore. It is an incredible resort in an equally incredible location. Check out these photos:

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Here’s where the story takes a twist. I never heard back from my contact at Sphere Conferences (a subsidiary of Singapore Press Holdings). In the end, it was just too good to be true. But I have now been approached by two different contacts at Sphere Holdings about sponsoring the event. It seems that may have been the point all along. Maybe it was one of those pay-to-play situations? Or perhaps they didn’t expect me to come back and request compensation for my services?

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So, I’m not going to Singapore next month. I’m not speaking at Patient Care Asia 2013. And I’m not staying at the amazing Marina Bay Sands Singapore. My plans for a new Jennings office in Asia have been put on hold, temporarily. (Maybe next year.) Meanwhile I’ll remain content to market hospitals, health systems and physician practices in the United States.

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I take photos everywhere I go. Then I post some of them on Instagram and Facebook (via Instagram). I find it interesting to look back at the last several months of client and conference travel by scanning the photos I’ve taken along the way. In many ways, the photos tell the story – a story of hard work, long days on the road, brief respites in local taverns and the occasional good meal with friends. One thing I learned very early in my career about business travel is the value of getting out of the hotel room, avoiding room service and experiencing the local culture. When I’m traveling, no matter how tired I am, I try to connect with friends and take in the flavors of the city; it makes nights in hotels and the time away from family more tolerable.

October Video Shoot in Brockton, MA

October Video Shoot in Brockton, MA

Why do it if you're not going to have fun?

Why do it if you’re not going to have fun?

On-Camera Physician Interviews - October

On-Camera Physician Interviews – October

Touring Floating Hospital for Children in Boston

Touring Floating Hospital for Children in Boston

Dinner at one of my favorite restaurants in Boston - B&G Oysters

Dinner at one of my favorite restaurants in Boston – B&G Oysters

Dinner with Friends in Boston

Dinner with Friends in Boston

Amazing fried oysters at B&G

Amazing fried oysters at B&G

Speaking at the Children's Hospital Association Mtg - October

Speaking at the Children’s Hospital Association Mtg – October

Speaking at SHSMD - October

Speaking at SHSMD – October

Selfie with my friend Angie at SHSMD

Selfie with my friend Angie at SHSMD

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Taking time for dinner with friends at Giordano’s.

Chicago Deep Dish Pizza While Attending SHSMD

Chicago Deep Dish Pizza While Attending SHSMD

Helping with Client PR Issues - September

Helping with Client PR Issues – September

Hospitalist Photo Shoot

Hospitalist Photo Shoot – Late August

Hospitalist Photoshoot

Hospitalist Photoshoot

Scouting a new location for a Pediatric Specialty Center - September

Scouting a new location for a Pediatric Specialty Center – September

Keynote Speaker at the NC Philanthropy Conference - August

Keynote Speaker at the NC Philanthropy Conference – August

Dinner with my friend Sharon Tripp at the NC Philanthropy Conference

Dinner with my friend Sharon Tripp at the NC Philanthropy Conference

Speaker at the Spirit of Women Mtg in Vegas - July

Speaker at the Spirit of Women Conference in Vegas – July

Dinner at Bobby Flay's Mesa Grill in Vegas

Dinner at Bobby Flay’s Mesa Grill in Vegas

Posing with Dana Smith of Spirit of Women

Posing with Dana Smith of Spirit of Women

Vidant Children's Hospital Grand Opening - June

Vidant Children’s Hospital Grand Opening – June

Provide your own caption here.

Provide your own caption here.

Physician Video Shoot - July

Physician Video Shoot (Brockton, MA) – July

Speaker at the NESHCo Conference (Newport, RI) - May

Speaker at the NESHCo Conference (Newport, RI) – May

A Famous Watering Hole in Newport, RI

A Famous Watering Hole in Newport, RI

Another random watering hole in Newport, RI

Another random watering hole in Newport, RI

NESHCo Board Meeting, Newport Rhode Island - May

NESHCo Board Meeting, Newport Rhode Island – May

Presenting at the Healthcare Marketing Strategies Summit, Scottsdale, AZ - May

Presenting at the Healthcare Marketing Strategies Summit, Scottsdale, AZ – May

Physician Relations Strategy Session at MD Anderson - May

Physician Relations Strategy Session at MD Anderson – May

Speaking at the PRSA Health Academy in Indianapolis - May

Speaking at the PRSA Health Academy in Indianapolis – May

The sites of Indy

The sites of Indy

Presenting at the AAMC Professional Development Conference - April

Presenting at the AAMC Professional Development Conference – April

Mommy Blogger dinner in Lowell, MA - April

Mommy Blogger dinner in Lowell, MA – April

Dressed up as Paul Revere. Don't ask.

Dressed up as Paul Revere. Don’t ask.

My rental car. Visiting Lawrence General Hospital, Lawrence, MA - March

My rental car. Visiting Lawrence General Hospital, Lawrence, MA – March

Photoshoot at Tufts Medical Center - March

Photoshoot at Tufts Medical Center – March

View from my hotel at Logan Airport/Boston

View from my hotel at Logan Airport/Boston

Mermaid in the lobby of the Hilton - Boston Logan

Mermaid in the lobby of the Hilton – Boston Logan

Speaking at the Pelvic Health Conference in Denver - March

Speaking at the Pelvic Health Conference in Denver – March

Amazing dinner in Denver at Yamayo.

Amazing dinner in Denver at Yamayo.

Speaking at the Executive Women in Healthcare Conference in Portsmouth, NH - March

Speaking at the Executive Women in Healthcare Conference in Portsmouth, NH – March

Incredible Jalapeno & BBQ Chicken Pizza from Portsmouth Gas Light Company

Incredible Jalapeno & BBQ Chicken Pizza from Portsmouth Gas Light Company

Photoshoot in Lowell, MA - March

Photoshoot in Lowell, MA – March

Speaking at the Physician Strategies Summit (Orlando) with Lyle Green and Tadd Pullin

Speaking at the Physician Strategies Summit (Orlando) with Lyle Green and Tadd Pullin

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We had a terrific conference in Chicago this week. My thanks to the SHSMD staff, board members and volunteers for putting on such wonderful event. For me, it was four days of learning, networking, catching up with old friend and colleagues, eating, and making new friends and acquaintances. And Chicago is a great city for this kind of an event.

I was encouraged by the Twitter conversations that took place throughout the conference. We ended up with 561 Twitter users generating 4,442 tweets. Many of the people Tweeting and ReTweeting using the #shsmd13 hashtag were doing so from afar; they weren’t all in attendance at the conference. In total, the Tweets led to 6,677,623 potential impressions. Not bad! Top influencers included @diptoe, @shsmdaha, @chrisboyer, @benatgeo, @hcsuccess, and @shungerford – among others. I want to give a special shout out to @diptoe (Edgar Diaz) who did an amazing job Tweeting relevant content from the sessions he attended. He is a speed Tweeter and a really sharp healthcare social media professional.

The Twitter analytics were provided by symplur. See the screen shots below. Click on any image to enlarge.

See you next year at #SHSMD14.

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Here’s the Twitter activity by day:

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Here are the faces of the people who Tweeted throughout the conference:

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On Sunday, September 29, I had the pleasure of leading a workshop at the 2103 Conference of the Society of Healthcare Strategy & Market Development. My topic was the use of effective storytelling to engage audiences. It primarily focused on the use of blogs and online video. I had two amazing co-presenters: Bonita Brodt and Cynthia Wade. Their presentations seemed to captivate the audience.

Here is my brief 30 minute presentation that served to give context for the storytelling workshop.

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Here are the Twitter analytics from symplur for the SHSMD 2013 conference to date (as of 5pm central time). The numbers are fairly impressive: nearly 5 million total impressions. Of course, it is worth noting that one person, Chris Boyer (@ChrisBoyer) represented nearly 1.2 million total impressions on his own. That’s nearly one fourth of the total potential impressions for this event. Thanks Chris!

In all, there have been 419 distinct individuals Tweeting (#shsmd13) throughout the conference, so far. I know there’s more to come tomorrow. A total of 3,462 Tweets with an average of 49 Tweets per hour. Total potential impressions of 4,852,711. See screen shots below from symplur. Click on any image to enlarge. It was great to see so much Twitter activity. It adds another dimension of conversation, community and engagement to the conference.

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Each year I try to publish one or two lists of people to meet while you’re attending SHSMD. My goal is to facilitate introductions and networking. There are so many top healthcare marketers who attend this conference, it is difficult narrowing my focus to just 10 or 15 professionals. Earlier this week I published a list of 10 people to meet at SHSMD. As I travel the halls of the Sheraton Chicago, I keep bumping into smart people who enrich my life as a healthcare marketer, and whom I’d like to share with you. So consider this an introduction!

  1. Jim Rattray, Strategic Marketing, Branding and Communications – Jim has taken the leap and started his own consultancy after working on the client side for many years. He’s a good friend.
  2. Allison Hurley, Web and Marketing Communications Specialist, Tufts Medical Center – Allison is attending SHSMD for the first time! She’s a young healthcare marketer with a ton of promise. Be sure to say hello to her.
  3. Jacqueline Fellows, Editor, HealthLeaders Media – Jacqueline is a healthcare reporter/editor. We’ve worked together on a few articles. We finally met in person earlier this year at the Healthcare Marketing Strategies Summit.
  4. Chris Bevolo, President, Interval – Chris has a great mind for marketing. I respect him and appreciate his irreverence. When people want to learn about healthcare marketing, the first thing I do is refer them to Chris’ book: Joe Public Doesn’t Care About Your Hospital.
  5. Ryan Squire, Senior Director of Social Media at Kindred Healthcare – I’ve like Ryan since the day I met him. He is a social media early adopter and terrific strategist. Glad he’s here.
  6. Paul Griffiths, CEO, MedTouch – Paul is a friend and a very smart guy. Over the years I have used him as a trusted advisor.
  7. Chris Boyer, AVP of Digital Strategy for Northshore/LIJ Health System – Chris needs no introduction. Everytime I speak with Chris, or listen to one of his presentations, I learn something.
  8. Sandra Fancher, Managing Partner, Medtouch. I’ve known Sandra for some time and usually enjoy interacting with her. However, Sandra hates being left of off lists! You don’t want to see her when she’s angry. Let’s just say I should have put her on my first list.
  9. Robin Goldsmith, Manager, Strategic Partnerships, Everyday Health Hospital Solutions – Robin and I have only known each other for a short time, but I have come to respect him a great deal. Robin and his company are doing really cool things in the digital realm.
  10. Jessica Levco, Editor, Ragan Communications – Jessica is my editor at Ragan Communications. She is incredibly bright. If you’ve ever thought about writing for Ragan, Jessica can help.
  11. Richard Cohen, Editor, Healthcare Marketing Report (HMR Publications Group) – Richard has been publishing articles that I’ve written for probably a decade. He’s a great guy and I always enjoy reconnecting with him at these events.
  12. Gabrielle DeTora, Principal, DeTora Consulting – Gabrielle is a dear friend and one of the smartest people I know. She was born to communicate with CEOs and CFOs.
  13. Karen Corrigan, Principal, Corrigan Partners – Karen is one of the people I admire most in healthcare marketing. If I needed help, I would turn to her. Importantly, I trust that she would help.
  14. Lyle Green, Associate Vice President, Physician Relations, MD Anderson Cancer Center – Lyle and I have presented at conferences together, written articles and even co-authored a book chapter. He is a true thought leader when it comes to physician relations and a genuinely good person.
  15. Jeff Steblea, Vice President, Research & Management, Market Street Research – Jeff and I are both members of the New England Society for Healthcare Communications (NESHCo). We’ve been fortunate to hang out together at NESHCo conferences. He’s a great guy.

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According to Symplur, today was a big day on Twitter for the #shsmd13 hashtag. There were more than 2,250 Tweets accounting for a potential 2.8 million impressions (Twitter impressions are always suspect). In all, there have been 320 individuals Tweeting at or about this event with an average of 48 Tweets per hour. It is great to see so many people Tweeting. I believe the 320 individual Tweeting represents about one fourth of the attendees at the conference.

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