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Archive for the ‘healthcare conference’ Category

The 2014 annual conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association was an overwhelming success. Here’s my evaluation of the conference using a report card format:

  • Quality of Keynote Presentations & General Sessions: A-
  • Quality of Breakout Sessions: C+
  • Quality of Networking: A+
  • Quality of Activity in the Exhibit Hall: A
  • Quality of Events: A

Screen Shot 2014-10-19 at 11.39.59 AMThese are good grades. The highlight of the conference, from my perspective, was Dr. Eric Topol’s presentation on Tuesday afternoon. He was phenomenal. After reading his book, The Creative Destruction of Medicine, it was a treat for me to meet him at #SHSMD14 and to hear him speak about the consumer-driven revolution in healthcare – and the importance of digital medical technology for the individual. It was an incredible experience.

Throughout the conference I maintained a Storify: #SHSMD14 Curated. Within my Storify, the archived Tweets tell the story (a story) of the conference and much of what went on. Check it out by clicking here.

Speaking of Twitter, here are the final Twitter stats for the conference as documented by Symplur. You can click on the images below to enlarge them.

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For me, conferences like this are about learning and fellowship. There was a time, before LinkedIn Groups and Twitter, when the learning was the more important of the two. Today, because I am accessing leading innovations in the field everyday through my contacts on social media, the revelations at conferences happen less frequently. But, the opportunities for fellowship, particularly with peers I’ve come to know and interact with through social media, are immense. Conference represent an amazing opportunity for connecting with these people in real life (IRL). This year I was able to connect with some amazing friends including Jason Wolf (Beryl Institute) and Colin Hung (Healthcare Leaders Twitter Chat Co-Founder). There were many others! Here are a few photos that represent some of the fellowship I experienced.

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Earlier today I published a blog post highlighting 10 people you should meet at SHSMD14. Truthfully, there are hundreds of interesting people attending this conference. Because I do everything in excess, here’s a list of 10 more healthcare marketing professionals you should meet at the show.

  1. Colin Hung – One of the co-founders of the #HCLDR healthcare leaders Tweet Chat (Tuesday evening at 8:30 ET). If you’ve never sat in on this Twitter Chat, you should!  @Colin_Hung
  2. Dean Browell – Dean is one of the smartest guys I know. A Principal at Feedback. @Dbrowell
  3. Moses Hohman – Principal of Human Practice. Moses is an entrepreneur and digital health innovator. Most importantly, he’s a friend. Visit his booth. @humanpractice
  4. Carla Bryant  – Corrigan Partners – Carla is a marketing specialist/strategist and principal at Corrigan. I am fond of the entire team at Corrigan. (You’ll also want to meet Lisa Burris!) @cjbryant
  5. Lisa Schiller – Vice President, Marketing & PR, Rex Healthcare. For several years now Lisa has been doing amazing work with her team at Rex Healthcare in Raleigh, NC. This is one of the brands that is near and dear to my heart. A former client.
  6. Guy McClurkan – Chief Operating Officer, Spirit Health Group – Guy will be facilitating a session at 4pm today. He’s a sharp dresser and has a wealth of healthcare experience. Don’t let his youthful good looks fool you!
  7. Jeff Steblea – VP, Market Street Research – Jeff runs  a market research firm based in Northampton, MA. They know healthcare and deal with some of the top brands in the industry. Together, we just completed a comprehensive brand assessment for a health system in Massachusetts. Market Street’s work was exceptional.
  8. Chad Campbell – Chad does digital strategy and business development for Silvertech – a digital lifecycle agency. You’ll have to ask Chad what that means! I just know that they build websites. @ChadCampbell119
  9. Mike Dowd – Manager of Business Development at Jennings (my firm). Mike just joined our firm about a month ago. He worked previously with Press Ganey. He is a lover of craft beer and that’s enough for me. @MichaelPDowd
  10. Brian Bierbaum – Vice President of Strategy, Bluespire Strategic Marketing – Brian is an author (The Thought Leaders Project: Hospital Marketing) and solid strategic thinker. He’s on the attendees list, but I have yet to run into him. Check out the BlueSpire booth and ask if Brian’s around.
  11. Robin Goldsmith – Manager Strategic Partnerships, Everyday Health. I’m a fan of Everyday Health and have gotten to know Robin over the years. If you aren’t familiar with the company, you should check them out. @RobinEDH

Okay, that’s list #2. I couldn’t keep it to just 10 people. Now it’s up to you to seek them out and start making those connections!

Enjoy.

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IMG_7740SHSMD 2014 is in full swing! We kicked off the annual conference of the Society for Healthcare Strategy & Market Development in grand style yesterday. There was the San Diego Boy’s Choir singing the national anthem; Simon T. Bailey gave an amazing keynote – sandwiched between two cocktail receptions; all followed by the President’s reception offering amazing views of the San Diego waterfront.

So what’s next? Monday promises to be another hit with Magic Johnson giving the day’s opening keynote. Then the day will be packed with educational and professional development sessions. However, from my perspective, the real opportunity comes in the networking opportunities.

With approximately 1,400 attendees, there are lots of people to meet at #SHSMD14. As I’ve done in the past, I decided to share with you a list of 10 people I recommend connecting with at SHSMD 14. These are healthcare marketers and communicators that I respect, learn from and like! They are all very good people. I recommend that you look for these individuals and make a point of introducing yourself.

Here’s my list:

  • Lyle Green – Associate VP, Physician Relations, MD Anderson Cancer Center
  • Linda MacCracken – Healthcare Strategist and Consultant
  • Paul Griffiths – Principal, MedTouch
  • Karen McCall – Chief Communications and Marketing Officer, UNC School of Medicine and UNC Health Care
  • Joel Cessna – VP Sales, Medicom Health Interactive. Joel’s firm has a booth in the exhibit hall, so you can often find him there.
  • Sharon Bittner – Chief Communications Officer, Spirit of Women – The Spirit Team has a booth in the exhibit hall. Swing by and say hello.
  • Ben Dillon – eHealth Evangelist at Geonetric and Co-Owner, Geonetric – They’ve got a booth in the exhibit hall.
  • Anissa Davenport – Chief Marketing Officer, Vidant Health.
  • Jim Rattray – VP, Bennett Group.
  • Peggy Kane – Vice President Business Development, GLC Custom Media. You can stop by GLC’s  booth in the exhibit hall to track Peggy down.
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Lyle Green, Mike Dowd & Dan Dunlop at #SHSMD14

Of course, if you see me wandering around the halls of the Hyatt, please come up and say hello. I’m Dan Dunlop and I’m here to reconnect with old friends and to make new ones. I welcome the opportunity to meet you.

Dan Dunlop & Jim Rattray at #SHSMD14

Dan Dunlop & Jim Rattray at #SHSMD14

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Screen Shot 2014-07-28 at 2.41.56 PMLooking for an event to attend in late September? Or perhaps your organization, like so many others, is chasing the holy grail of “patient engagement?” On September 30-October 1 in Bethesda, Maryland, the ENGAGE forum will discuss the leading innovations and latest strategies in improving patient care and healthcare delivery. MedCity ENGAGE is an executive-level event featuring the most innovative thinking from payers, providers, policymakers, health IT and beyond to highlight best-in-class approaches to one of the biggest challenges in healthcare: patient engagement. It will feature speakers discussing the current attempts to innovate in care delivery and reimbursement, along with the innovations that will form the backbone of technological infrastructure.

According to MedCityNews, the producer of the Engage forum, attendees can expect to gather a number of take-aways, benefits and insights from the event:

  • A better understanding of the current care environment and the major policy and market drivers behind care innovation
  • Perspectives from federal policy leaders on future government support of patient engagement
  • Perspectives from health leaders on the business case for exceptional patient engagement
  • Insight from engagement experts from a variety of different fields and how to apply those principles to healthcare
  • Access to innovators “in the trenches” and demonstrations of the latest technology platforms to communicate with and encourage patient behavior.

For information about the event, go to: http://events.medcitynews.com/engage/

 

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Tomorrow I will be speaking at the Annual Meeting of the Ohio Hospital Association. The theme of the conference is “Leading Health Care Innovation For A Healthy Ohio.” In my talk I will review innovations in referring physician marketing. In particular, I’ll look at the emergence of digital physician relations and review case studies that show how hospitals are successfully integrating digital components into their overall physician marketing programs. This is not about abandoning tried and true marketing tactics; rather, this is about integrating new digital tools and platforms into the mix, accommodating the growing number of physicians who are now comfortable with digital communication.

If you’re in Columbus, Ohio on June 10th, I’d love to see you. I’m looking forward to my time at the Ohio Hospital Association’s Annual Meeting.

 

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The other day I received an email reminder about the 8th Annual National Conference on Health Communication, Marketing, and Media –  sponsored by The Centers for Disease Control and Prevention and the National Public Health Information Coalition. The event will take place August 19-21, 2014 at the Hyatt Regency in Atlanta.

The conference brings together individuals representing academia, public health researchers and practitioners from federal and state government and the private sector, and provides a forum for dialogue within and across these disciplines. It provides an excellent opportunity for attendees to learn, share knowledge, meet with colleagues and shape the future of health communication, marketing, and media practice.

Click here for registration information.

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I’m sitting at the airport, waiting for my flight home after spending four days in Mystic, Connecticut attending the 2014 Spring Conference of the New England Society for Healthcare Communications. My hat is off once again to the conference planning committee and Kelly Woodsum, NESHCo’s executive director. The event was a great success due to their hard work. The theme of patient engagement was right on.

Below are the Twitter analytics for the conference as provided by Tweet Binder. (Click on any image to see it in a larger format.) A total of 75 people Tweeted at some point during the conference using the #neshco14 hashtag. This included people not attending the conference but simply sharing Tweets. 39 of those individuals only Tweeted once. Only 17 people Tweeted six or more times using the #neshco14 hashtag. You can get a good feel for which individuals were actively Tweeting by reviewing the “Contributor Rankings” chart below. It provides a count for original Tweets, most popular (based on # of followers), highest impact (based on total potential impressions), and most active (Tweets & Retweets). My takeaway is that this group of communications practitioners has not yet adopted Twitter as a tool for communicating with colleagues and industry peers, for better or worse.

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