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Archive for the ‘Awards Competitions’ Category

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For the last couple of weeks I’ve been getting reminder email messages from the folks at the Cancer Awareness Advertising Awards. The competition is sponsored by Marketing Healthcare Today Magazine. The cost per entry is $75 (single entry) and $100 for campaigns or series. The late deadline for entries is November 21, 2014. If you’re interested in entering, here’s a link to access the entry form.

As an aside, my firm entered the Cancer Awareness Advertising Awards last year, for the first time. We had a positive experience and actually won a Silver Award for a cancer survivor video we produced for Signature Healthcare. It was our only submission, so we were excited to receive the recognition.

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Screen Shot 2014-05-17 at 2.44.26 PMI received notification last week that the 2014 eHealthcare Leadership Awards are now taking submissions. This leading awards program recognizes the very best websites and digital efforts of healthcare organizations, online health companies, pharmaceutical and medical equipment firms, business improvement initiatives, and supplier websites. They highlight the Internet’s role in achieving an organization’s business objectives and recognize the hard work that has gone into creating outstanding health websites and digital initiatives. Now in its 15th year, the program features one new award category, for a total of 14.

You can enter under one of 17 group classifications so that you only compete against others of comparable type, size, and resources. (Design, strategy, and public relations firms may enter on behalf of their clients.) The initial entry deadline is June 20, 2104; however, late entries are accepted until July 15th (with a late fee).

For healthcare providers and associations, the entry fee is $75 per award category entered. For managed care organizations, online health organizations, pharmaceutical/medical equipment companies, business improvement, and other sites, the fee is $95 per category entered.
In either division, the entry fee is $135 for Best Marketing Campaign, Best Intranet, and eHealth Organizational Commitment award entries.

Winners will be honored this fall during the Eighteenth Annual Healthcare Internet Conference in Scottsdale, AZ.

For detailed information and to complete an entry form, visit http://www.strategichealthcare.com/awards. Or call us at 914/967-6741 to obtain an entry form.

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Two deadlines are approaching for major healthcare marketing awards competitions: The Aster Awards and the Web Health Awards. As you can see from the graphic above, the early deadline for the Aster Awards is February 29, 2014. For information about the Asters, go to www.asterawards.com. This is one of the two big healthcare marketing competitions of the year. The second is the Healthcare Advertising Awards (HAA). (Note: There are literally dozens of competitions but the Aster Awards and HAA have longevity on their sides. This does not mean that others aren’t worth considering.)

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The second competition with a deadline looming is the Web Health Awards. I have been honored to serve on the judging panel for this competition for the last few years. I’ve also had the pleasure of winning a few of these awards. If you have social media programs, websites, mobile apps or microsites that you think are worthy, this is the right awards program. For more information about the Web Health Awards, go to http://www.healthawards.com/wha/. And good luck!

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Screen Shot 2014-01-30 at 1.49.23 PMWow! I’ve almost made it through awards submission season in healthcare marketing. Participation is completely optional, so I shouldn’t complain. This is self-inflicted pain. My team and I just sent in our submissions for the Lamplighter Awards (New England Society for Healthcare Communications), the Healthcare Advertising Awards (Healthcare Marketing Report), and the Web Health Awards (Health Information Resource Center). That all happened last week. Now we just have one more hurdle to clear, the Aster Awards, with a submission deadline of February 28th.

Years ago the Lamplighter Awards transitioned to electronic submissions. You simply upload your electronic files and fill out a form online. That’s it. There’s still a ton of work to do (each submission must be accompanied by a case study) but there’s no printing, spray mounting and shipping of creative pieces. No burning DVDs. I like that a lot. On the other hand, the Healthcare Advertising Awards (HAA) and Asters still do it the old fashioned way. For the HAA competition, I drove two boxes of entries to our local FedEx office to have them shipped off the day before the early deadline. For two days our office walls were lined with entry materials. Every year it’s a major production.

And every year I wonder if, perhaps, this is the last year we’ll participate in these healthcare marketing award competitions. Of course, that means our clients wouldn’t get any awards. Our staff wouldn’t get that affirmation that comes with having your work recognized on a national platform. But would the world come to an end? I think I would miss it. Even though it is a pain, and the awards are often subjective, I like the challenge. And participating is one way in which we express our membership in the healthcare marketing community. We can argue all day long about whether or not awards mean anything. In the end, participation is a choice. For now, I choose to participate. We’ll see how I feel next year.

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SIAA_Awards_11th_Annual_Ad_Awards_Brochure_Cover_tilt_535wx583h-301657_535x572The SIA Awards (Service Industry Advertising Awards) recently announced an extension of their deadline for late submissions: December 11, 2013. This is a competition that is appropriate for hospital marketers and communicators. The SIA Awards competition includes a special grouping for “Healthcare Services.” That means that healthcare submissions only compete against other healthcare submissions. The entry categories are extensive and fairly typical:

01 – Newspaper Advertising

01A – Single Ad

01B – Series

02 – Magazine Advertising

02A – Single Ad

02B -Series

03 – Publication/External

04 – Newsletter

05 – Direct Mail

06 – Outdoor Transit/Billboard

07 – Annual Report

08 – Poster

09 – Brochure

10 – Logo/Letterhead Design

11 – Calendar

12 – Other: Misc. Collateral, Special Promotional Materials

13 – Imprinted Materials-T-Shirts, Hats, Pens, Mouse Pads, etc.

14 – Web Site/Home Page

15 – New Media

16 – Social Media

17 – Rich Media

18 – Electronic Advertising

19 – E-Publication

20 – Mobile App

21 – Radio Advertising-Single or Series

22 – Television Advertising

22A – Single Spot

22B – Series

23 – Special Video Production

CAMPAIGN CATEGORIES:

24 – Total Public Relations Campaign

25 – Total Advertising Campaign

26 – Integrated Campaign (Two or more channels, print, web, video, social media, internet, etc.)

For more information, go to http://siaawards.com/about/.

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It only makes sense that the Web Health Awards would be announced live on Twitter. That’s exactly what will happen on Thursday, December 5th beginning at 12pm eastern time. Follow the hashtag #wha13 to learn the winners of the Summer/Fall 2013 Web Health Awards and Web Health Awards | Mobile. In the past I have been fortunate to have my blog honored as a Web Health Award winner. This was my third consecutive year serving on the judging panel.

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Announcement Schedule:

Thursday, December 5th

9AM PST / 12PM EST

Categories: Blog, E-Newsletter, Infographic, Interactive Content / Rich Media, Medical Education, Mobile Application, Mobile Website, Podcast (Audio and Video), Social Media, Webcast (Audio)

12PM PST / 3PM EST

Categories: Directory / Ratings / Guides, E-Business, Microsite, Portals, Web-based Resource/Tool, Webinar, Website, Other / Miscellaneous

A complete list of winners will be available at webhealthawards.com

following the live announcements.

For more information about the Web Health Awards,

contact webawards@healthawards.com, or call 1-800-828-8225 (weekdays 9-5 Central time).

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Screen Shot 2013-06-11 at 2.34.05 PMOne of my colleagues has been encouraging me to enter some of our work in the RX Club Show – an awards competition focusing on the creative aspects of healthcare advertising and promotion. For those of you not familiar with this competition, the show is judged in various categories by a panel of industry experts and is based solely on creativity. Creative concept and execution remain the only criteria for merit – not media buy or budget – simply creativity. In 2012 there were 9 Gold and 26 Silver winners combined in print, video interactive and integrated categories. The competition is now in its 26th year.

My question to you is: Do hospitals, or agencies representing hospitals, have experience entering and winning awards in this competition? If they win, is it an anomaly? I’ve always looked at the Rx Show as a competition primarily for companies in the pharmaceutical space and medical devices/supplies, rather than healthcare providers. So I’d love to know if hospitals have success within this competition. Some of the winners from last year were Genentech, Genzyme, Abbott Healthcare, Archimedes PharmaRX, Merck, Neutrogena Corporation, Stryker, etc. If you’ve got good information, please share.

The deadline for entries is August 9, 2013. The pricing per entry is significant. For print/interactive entries – Single Entry – $250 per entry. Campaign: $275.00 per entry. Pricing for video entries: Individual entries $275 per entry. For integrated campaigns: $375.00 per entry.

For more information, go to http://therxclub.com/rxentry.

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