In this business, we don’t spend a lot of time reflecting on our victories. In truth, there are always so many challenges ahead of us that we rarely look back. However, last night was one of those rare times when my team, our clients and healthcare marketers from across the Carolinas took a few moments to recognize good work. It was the annual Wallie Awards reception put on by the Carolinas Healthcare Public Relations and Marketing Society. I drove four hours to make it to the event, and I was glad I did. I’m extremely proud of the recognition our clients received and the awards they won. Here’s a list of awards that Jennings’ clients received for projects Jennings collaborated on.
- Best in Show: Lexington Medical Center – Pink Glove Dance Program
- Golden Tusk Award: Lexington Medical Center – Pink Glove Dance PR Program
Category: Public Relations
- Gold Wallie: Vidant Health “Support System” Radio Spot
Category: Radio Ad – Single :30
- Gold Wallie: Vidant Health “Support System” Social Media Marketing Campaign
Category: Social Media Marketing
- Gold Wallie: Vidant Health Diabetes Print Ad
Category: Newspaper Ad – Single Color
- Golden Tusk Award: Vidant Health “Support System” Results ROI
Category: Results (ROI)
- Golden Tusk Award: Vidant Health Brand Launch
Category: Internal Relations
- Silver Wallie: Vidant Health Diabetes Web Banners
Category: Interactive – Online Advertising
- Silver Wallie: Vidant Health “What’s in a Name?” Radio Spot
Category: Radio Ad – Single :60
- Silver Wallie: Vidant Health Launch Screensaver
Category: Interactive – Multimedia (CD or DVD)
- Silver Wallie: Vidant Health “Say Hello to Vidant Health” Campaign
Category: Mixed Media Campaign
Special congratulations to the marketing team at Lexington Medical Center who won an additional 10 awards for work by their in house marketing and creative staff. Jennings’ role on LMC’s pink glove dance promotion included assistance with media relations and management of the social media program. LMC produced the Pink Glove video using in house resources! They are an amazing group.
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