Today I am presenting at the Spring Conference of the Virginia Society for Healthcare Marketing and Public Relations (VSHMPR). I’ll be discussing the use of blogs and social media to engage female healthcare consumers – particularly busy moms. A copy of the PowerPoint presentation is embedded below. It includes case studies from Lowell General Hospital in Lowell, Massachusetts and Signature Healthcare in Brockton, Massachusetts.
Reblogged this on lava kafle kathmandu nepal.
Very interesting results from this Dan. I would also add Pinterest (which is a hugely popular site for the female demographic health care markers should target) as another source of cross promotion. I am finding it is driving good traffic to my own and client blogs.
Marie, I agree. Pinterest is very hot right now and great for generating traffic. It is one of the top four drivers of traffic to one of our hospital blogs. Great tool.