What I find remarkable about the video below is not that it was produced in-house by the marketing staff at Lexington Medical Center (West Columbia, SC), but that one of the employees composed the theme song, wrote the lyrics and edited the video! I love the spirit that the marketing team at Lexington Medical Center (LMC) brought to this project. My firm does PR for LMC, so I know them well. This is the kind of effort that sets them apart. They are given an assignment and rather than doing business-as-usual, they come up with something unexpected and imaginative. This kind of thinking is contagious and sets a tone for the entire organization. In this case, they produced a video to market their Employee Universal Fund within the hospital. Of course the video features employees from LMC. Check out the video below:
Credits for the video:
- Concept: Lexington Medical Center (Marketing Department)
- Director: Mark Shelley, Director of Marketing & Advertising
- Original Song: Written and Composed by Stephen Wessinger
- Sound Design: Courtesy of Concentrix Music and Sound Design
- Photography: Katie Hart
- Edited by: Stephen Wessinger and Katelyn Bowie
Post by Dan Dunlop, The Healthcare Marketer
[...] March I wrote a blog post about Lexington Medical Center’s employee-produced video promoting their Employee Giving [...]