Okay, at this moment my cup runneth over. I am truly overflowing with optimism after spending an hour listening to and laughing with Bert Jacobs. If you don’t know who Bert is, he and his brother founded “Life is Good.” You know, the company that makes the hats, t-shirts and frisbees. They did $120 million [...]
Archive for September, 2009
Bert Jacobs Rocks as SHSMD’s Opening Act
Posted in Brand Experience, Marketing Conferences, Trends, Wow!, echo branding, marketing conference, tagged Jennings, Dan Dunlop, Healthcare Marketing, SHSMD, linkedin, bert jacobs, shsmd 2009, life is good, optimism on September 30, 2009 | Leave a Comment »
Welcome to SHSMD 2009
Posted in Marketing Conferences, healthcare conference, marketing conference, tagged Dan Dunlop, healthcare marketing conference, linkedin, SHSMD, shsmd 2009 on September 30, 2009 | Leave a Comment »
I’ve arrived at the 2009 SHSMD conference and picked up my registration materials, including the obligatory tote bag. However, this year the tote (sponsored by StayWell Custom Communications) is an EcoSmart bag! The bags are at least in part made up of recycled plastic beverage and food containers.
The last time I was in Orlando on [...]
Blogging Live from SHSMD Conference 09
Posted in Marketing Conferences, Marketing Patient Safety, hand hygiene, healthcare conference, marketing conference, patient safety, tagged bert jacobs, Dan Dunlop, hand hygiene, hand hygiene campaign, healthcare marketing conference, Jennings, linkedin, patient safety, paul begala, SHSMD, SHSMD conference, speak up wash up on September 30, 2009 | 2 Comments »
Good morning from Orlando, home of the Mouse! Over the next couple of days I will be blogging live from the Society for Healthcare Strategy and Market Development (SHSMD) Conference in Orlando. I guess the content of my posts will depend upon what I find to be blog-worthy. Two of the featured speakers will be [...]
Volatile Reaction to Breast Cancer TV Spots
Posted in Advertising Campaigns, tagged Jennings, Dan Dunlop, healthcare advertising, linkedin, breast cancer awareness, rethink breast cancer, breast cancer tv spots, breast cancer tv commercials, breakthrough breast cancer on September 29, 2009 | 1 Comment »
Last week I wrote a post about ReThink Breast Cancer’s “Save the Boobs” TV commercial. You can see that post and view the controversial TV spot by clicking here or here. That should help to provide context. The comments I received were both plentiful, passionate and varied in their reaction to the commercial:
“(Rhonda) What a [...]
Disgusted with Healthcare Reform Advertising?
Posted in Advertising Campaigns, Healthcare reform advertising, tagged Dan Dunlop, healthcare marketing advisor, Healthcare reform advertising, healthcare reform tv commercials, Les Masterson, linkedin on September 28, 2009 | Leave a Comment »
I keep seeing all these crappy TV commercials for healthcare reform and wonder how much money has been spent on both sides of this political battle. In this age of the Internet and social media marketing, aren’t there better and more cost-effective way for political and industry groups to communicate with constituents? And just how [...]
Haunting Photos of an Abandoned Railroad Hospital
Posted in Brand Experience, Wow!, tagged abandoned hospital, abandoned hospital photos, Dan Dunlop, eerie hospital photos, haunting hospital photos, Jennings, Linda Vista Hospital, Linda Vista Hospital photos, linkedin, mental floss, ransom riggs on September 26, 2009 | Leave a Comment »
There’s something eerie and haunting about a collection of photos Ransom Riggs posted on his blog – http://www.mentalfloss.com/blogs/archives/28071#comments. There he shares a number of images he captured at Linda Vista Hospital in East LA. You can find the full collection of photos online at Ransom’s Flickr page at http://www.flickr.com/photos/ransomriggs/sets/72157620912753091/. Here are a few of the [...]
ReThink Breast Cancer: “Save the Boobs” TV Commercial
Posted in Advertising Campaigns, Interesting Ads, tagged breast cancer ads use lechery, breast cancer awareness, Dan Dunlop, dan neil, LA Times, linkedin, rethin breast cancer, save the boobs on September 24, 2009 | 16 Comments »
October is Breast Cancer Awareness Month so the press coverage and publicity around cancer related issues is increasing by the minute. Case in point is Dan Neil’s story in the LA Times this morning (September 22, 2009). The headline read: “Breast cancer ads use lechery for good.” Needless to say, I had to read on.
So [...]
New Research: Smart Phones and Healthcare
Posted in New Research, Trends, Web 2.0, tagged Dan Dunlop, linkedin, smart phone research, smart phones and healthcare, smart phones in healthcare, smartphone survey results, software advice on September 22, 2009 | Leave a Comment »
Software Advice (www.softwareadvice.com) has been researching which smart phone works best for healthcare providers. They conducted a survey of “tech savvy” individuals within the healthcare industry to complete their six-question survey. Now they have published the results of their survey online. You can access the survey data at http://www.softwareadvice.com/articles/medical/smartphone-survey-results-1073009/. The survey’s sample included doctors, nurses, [...]
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