Exceptional Healthcare Marketing: The Day I Found Out

One of the art directors I work with forwarded me a link to Seattle Cancer Care Alliance’s website: The Day I Found Out (http://www.thedayifoundout.com). This is inspiring marketing. The website contains video clips of cancer survivors sharing their stories about the day they found out they had cancer. This is a great example of how [...]

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Beryl: This Shoemaker’s Children are Wearing Great Shoes

I met the folks from Beryl a couple years ago when they were pitching one of my healthcare clients who was searching for a company to handle a call center. (They are the nation’s leading healthcare-exclusive call center.) Beryl was one of the vendors being considered. Linda Cota-Robles was their lead person on the pitch [...]

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Securing Social Media Buy-In

Gienna Shaw posted an article on HealthLeaders’ website on July 15th titled “Climbing the Mountain of Social Media Buy-In.” Her point is clear:  Everyone says that the first thing you need to do is get buy-in from leadership, but rarely do they tell you how to do it. She’s right. Check out her post at [...]

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Mom and Pop Businesses Benefit from Twitter

According to an article in the The New York Times (July 22, 2009 issue), many mom and pop businesses are realizing the benefits of using Twitter to communicate with customers. The article, titled “Mom-and-Pop Operators Turn to Social Media,” takes the Twitter story beyond corporate giants like Starbucks and McDonald’s. Suddenly, Twitter is made relevant [...]

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Three Big Excuses Hospitals Use to Avoid Social Media

I get a regular email blast from Ragan.com that often contains links to interesting and useful articles. Today there was a link to an article titled “The Big 3 Excuses Hospitals Use to Nix Social Media Plans.” The three reasons they list include:

“I’m afraid of social media”
“We don’t have time”
“I don’t know what to talk [...]

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New Survey of Physicians’ Social Media Use

Only July 13, 2009, Medimix International, provider of advanced marketing research solutions for the healthcare industry worldwide, released information about its recent study that shows that physicians are increasingly using of social networking sites as a means of communicating and collaborating with their peers across the globe, as well as a source of medical information. [...]

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Beware Executive Healthcare Management Magazine

I returned to the office the other day to find a message saying that an individual from GDS Healthcare had called for me. The message stated that she had been referred to me from various healthcare executives including people at one of the top academic medical center in the country (She mentioned the medical center [...]

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Work: Incontrovertible Tenets of Twitter

Jerry Work recently published an interesting article on the Talent Zoo website titled “Three Incontrovertible Tenets of Twitter.” Jerry recognizes that social media can be overwhelming (who has the time?), and offers some really sounds advice to help make it more manageable to maintain:

“Concentrate on your neighborhood” – Be focused. Follow people in a specific [...]

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HyGreen Hand Hygiene Compliance Technology

I’ve written about the HyGreen hand hygiene technology in the past (http://tinyurl.com/loj3kb), but recently came upon a TV news story featuring the technology and wanted to share it with you. Jennifer Hamilton of Xhale Inc. posted the story on the Smarter Healthcare LinkedIn Group. Xhale is the company that has developed the technology. Unfortunately I [...]

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Healthy Hospital Cuisine That Tastes Good

On Sunday, July 12, 2009, there was a surprising article in The News & Observer (Raleigh) about hospitals that are now serving restaurant quality food that is also nutritious. Today, classically trained chefs are preparing these tasty meals for patients and hospital employees. (Think smoked salmon BLTs on croissants with wasabi mayonnaise, or chicken satay [...]

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