Random Acts of Generosity Lead to Gratitude

As a marketing strategy, the idea of routinely committing random acts of generosity may not be something that has occurred to you. When I was in Starbucks this morning, my friends behind the counter told me that my lattes were on the house. There was no special reason or occasion to warrant this action. They [...]

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Medicine in the Age of Twitter

There was recently a great article by Pauline W. Chen, M.D. in the New York Times. The article, titled “Medicine in the Age of Twitter,” tells a remarkable story from a physician’s point of view. According to Dr. Chen, “there continues to be anecdotal evidence regarding social media’s potential to strengthen the patient-doctor bond.” Social [...]

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Final Day for W3 Award Entries

Today is the last day to get your entries in for the W3 Awards. The W3 Awards recognize outstanding websites, web advertising, and online film and video.
You can enter today by going to www.w3award.com.
Post by Dan Dunlop, The Healthcare Marketer

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Facebook as a Marketing Tool, Part II

Sometimes these social networking communities and blogs actually work the way they are supposed to! Yesterday I published a post titled “Facebook as a Marketing Tool” on this blog. Warren Allan Johnson commented on my post, and gave me a link to another great article from Wired Magazine.  http://www.wired.com/techbiz/it/magazine/17-07/ff_facebookwall
The article is titled “Great Wall of [...]

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Facebook as a Marketing Tool

Earlier today I came across a great article in The Jakarta Post titled “Why Facebook can be a marketer’s best friend.” The title alone got my attention. It turned out to be a terrific article, explaining the difference between Facebook and some less sticky alternatives. Stickiness is Facebook’s claim to fame as a marketing tool. [...]

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Marketing in a Recession

This April I did a presentation for the Advertising Federation of Charleston on the topic of marketing during a recession. The title of the presentation was “Big ideas for your shrinking ad budget.” The talk was part of the AdFedU series of marketing seminars for small business owners and managers. I focused on cost effective [...]

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Jane Sarasohn-Kahn on Twitter in Healthcare

About a year ago I met Jane Sarasohn-Kahn online when I wrote a post about an article she had written. She commented on my post, and we eventually connected through LinkedIn. She is a well-known health economist, leads Think-Health, a health consultancy, and works with stakeholders throughout the health care industry. She is very much [...]

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Caregiver Stress: “The New Female Problem”

On Examiner.com there’s an article by Patricia Grace titled “The new ‘female problem’: Caregiver stress.” This is a succinct article about a growing problem for women: The role women typically play as the caregiver (for children, husband and parents) has a big impact on their mental health and well being.
“Businesses and the overall economy are [...]

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“Healthcare Atwitter Over Social Networking”

A friend of mine recently sent me a link to an excellent article in Radiology Today magazine titled “Healthcare Atwitter Over Social Networking.” The piece is written by Elizabeth S. Roop and appears in Vol. 10 No. 10 on P. 12.
The article features some of the work being done by the folks at the [...]

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Lexington Medical Center Advances Healthcare in S.C.

One of my firm’s clients, Lexington Medical Center, once again advanced the field of medicine in South Carolina by performing the state’s first incisionless surgery earlier this week.
The South Carolina Obesity Surgery Center, a physician practice affiliated with Lexington Medical Center, performed its first ROSE procedure at Lexington Medical Center this week.  ROSE stands for [...]

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