May 2009 – What a Month!

I have to admit that May is already a blur. I’m already knee deep in June. It’s Saturday morning, May 30th, and I’m at home, on the couch, drinking coffee, and watching SportsCenter on ESPN. My head is still spinning from the month that I just completed. One of my philosophies is that it is [...]

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Important Dates for Healthcare Marketers

There are a few events and deadlines of note coming up on the calendar for healthcare marketers. Here are a few on my radar screen:
HCMA Conference ‘09 – The annual event of the Healthcare Communication & Marketing Association. “The HCMA’s Annual Conference , Responding to Change: Innovative Strategies That Fuel Growth in This New Economy, [...]

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Wellsphere’s Top HealthBlogger Network

Are you familiar with Wellsphere?  The Wellsphere HealthBlogger Network is “the world’s premier network of health writers, including nearly 2,000 of the Web’s leading health bloggers.” You can check out Wellsphere online at www.wellsphere.com.
Recently I was contacted by Dr. Geoff Rutledge, the chief medical information officer for Wellsphere. He extended an invitation to syndicate my [...]

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Infection Control Today (ICT) – June ‘09

I’m a subscriber to Infection Control Today (ICT) magazine, and follow it online as often as possible to stay current on infection control issues – with hand hygiene being one of my favorite topics of late. A couple of months ago I was reading a post on Kelly Pyrek’s blog, she’s the Editor in Chief [...]

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Report: Employers Put More Emphasis on Wellness

At a time when employers are cutting back on their contributions to employee healthcare costs, expecting employees to pick up more of the tab, a new report indicates that many of those same employers are putting a renewed interest in employee wellness programs. The idea is to get employees to adopt healthier lifestyles which in [...]

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Twitter Power by Joel Comm

In all of my spare time, I’ve been reading the various texts that keep coming out about social media. The latest was Joel Comm’s Twitter Power. For me, it is getting hard to be have a balanced perspective about all of these introductory social media books. My current point of view is that most of [...]

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Web 2.0 and Hospital Marketing

In the May 24, 2009 edition of the New York Times, there’s a really good article about hospitals using web 2.0 tools in their marketing. The article is titled “Webcast Your Brain Surgery? Hospitals See Marketing Tool.” Click here to access the article.
“Faced with economic pressures and patients with abundant choices, hospitals are using unconventional, [...]

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Are You Battling Germs or Bad Habits?

I was in a meeting the other day at a major medical center, and we were talking about hand hygiene compliance. The chief nursing officer and I were exchanging our thoughts on the matter when I said something that really seemed to get her attention. We were looking at a canned hand hygiene program where [...]

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New Blog: Healthcare Propeller Heads

When I was attending the NESHCo Spring Symposium a couple of weeks ago, I spent some time chatting with Dan Miers of SPM. We’re in the same business, working in the same industry, and we were both presenters that particular day. I thoroughly enjoyed Dan’s presentation (about marketing in a recession) and wrote a quick [...]

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Healthy Spaces Rx

Today on my LinkedIn Health 2.0 Group I was directed to a really interesting healthcare blog called Healthy Spaces Rx: Analysis of Consumer-Driven Trends in Healthcare. “HealthySpacesRx was founded on the belief that technology has a positive role to play in the evolution of the health care system. It is a both a forum for [...]

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