Surgery with a Money-Back Guarantee

Last night I was flying home from a speaking engagement in Orlando, when I ran across an ad in US Airways Magazine for St. Luke’s Hospital promoting da Vinci Robotic Prostate Surgery. Here’s the hook, the ad was promoting St. Luke’s money-back guarantee should the patient “develop specified complications relating to the robotic prostatectomy within [...]

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Demystifying Social Media

Yesterday I spoke to a group of about 40 healthcare marketers from Adventist Health System who were attending their annual Marcom Summit. We covered some really good ground in the 90-minute presentation. The goal of the talk was to demystify social media for the group and make it relevant to healthcare marketing. Importantly, I wanted [...]

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A Shout Out to Marketers at Adventist Health System

This morning I want to give a quick shout out to the folks at Adventist Health System, based in Orlando, Florida. I’ll be heading their way later today and will join them tomorrow for a gathering of their marketing folks from across the US.  We’re going to talk about the growing role of social media [...]

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Marketing Health Services (MHS) Magazine Spring ‘09

The current issue of Marketing Health Services magazine features an article written by yours truly. The title of the article is “Marketing Your Marketing: Don’t Keep Your Success a Secret.” If you’ve got a couple of moments to spare, I invite you to check it out. I can’t be objective about it, but I do [...]

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2009 SHSMD Conference – Sept 30 – Oct 3, 2009

This year’s SHSMD Conference, taking place in Orlando, September 30 – October 3, 2009, promises to be a great event. If you only travel to one healthcare marketing conference throughout the year, this is one to consider. SHSMD is the Society for Healthcare Strategy & Market Development (www.shsmd.org). The 2008 meeting in San Francisco drew [...]

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Marketing Your Marketing

Tomorrow morning I am leading a Webinar for the New England Society for Healthcare Communications titled “Marketing Your Marketing.” It is based on a presentation I delivered at last year’s SHSMD conference. The idea is that marketing, for a number of reasons, has typically been undervalued in the healthcare industry. Truth be told, many individuals [...]

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Marketing Though a Recession

Today I had the pleasure of being the featured speaker at AdFed U – an event produced and sponsored by the Ad Federation of Charleston. Presented as a public service, AdFed U is a series of seminars for local businesses. Each event in the series provides timely information about the current state of advertising, best [...]

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Documentary Film and Healthcare

This week I’ve taken a few days away from blogging about healthcare marketing. Instead, I’ve been working on a labor of love. For the last several months, my company has been doing pro bono work for the 2009 Full Frame Documentary Film Festival.  One of our company’s values is to give back to our community [...]

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