When Two Hospitals Come Together, Part Three

What follows is video footage of the joint press conference, held on February 25, 2009, by Lexington Medical Center and Providence Hospitals to announce a significant agreement reached by the two parties. This is video footage of a joint press conference held by Lexington Medical Center and Providence Hospitals in Columbia, South Carolina. Basically, the [...]

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When Two Hospitals Come Together, Part Two

Brad Warthen, an editor at The State newspaper in Columbia, South Carolina, wrote a very thoughtful and honest post in his blog yesterday about the new agreement between Lexington Medical Center and Providence Hospitals. See my post yesterday for more context – “When Two Hospitals Come Together.”
Brad titled his post: “The war is over — [...]

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When Two Hospitals Come Together

For the last 14 months, my company and I have worked with the leadership team at Lexington Medical Center (West Columbia, South Carolina) and its Board of Directors in support of its efforts to acquire an open heart surgery program. As you may know, South Carolina is a certificate of need (CON) state, so seeking regulatory [...]

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National Health Information Awards

Today I received the call for entries for the National Health Information Awards. These awards are produced by the Health Information Resource Center. They recognize high-quality consumer health information – very different from the traditional healthcare marketing awards competitions. You can access the awards online at www.healthawards.com. The entry deadline is April 3, 2009.
The four [...]

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The Baldrige National Quality Program in Health Care

If you are not familiar with the Baldrige National Quality Program, it might be worth checking out and sharing with your leadership team. It is a program of the National Institute of Standards and Technology (NIST), designed to enhance the competitiveness, quality and productivity of U.S. organizations for the benefit of all residents. At times [...]

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Health Care New Media Conference

Jordan Sanders of Q1 Productions , a new member of the Healthcare Marketing Online Community, posted information about an upcoming event: The Health Care New Media Marketing Conference. Jordan’s firm, Q1 Productions, is producing the event. The conference will take place June 15 – 17, 2009 in Phoenix, AZ.
According to Q1 Productions’ website, presenting organizations [...]

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Use ‘Article Marketing’ to Boost Your Hospital’s Visibility

Last weekend I was reading “How to Say It: Marketing with New Media” by Lena Claxton and Alison Woo, and they recommended ‘article marketing’ as a tactic for businesses to promote themselves and increase visibility. By this they mean using online article distribution services to submit your articles (600 to 900 words typically) to article [...]

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Mature Media Awards & Hermes Awards Approaching

The submission deadlines for the National Mature Media Awards and the Hermes Creative Awards are fast approaching. (Beyond the usual healthcare marketing awards competitions.)
The National Mature Media Awards recognize marketing communications targeting older adults. Given the nature of healthcare marketing, much of it fits into this category. Cardiovascular campaigns are usually a natural. The deadline [...]

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Green Marketing in Healthcare

The Healthy Hospital Movement & Green Marketing in Healthcare
This is a video, in two parts, of the first half of a presentation I recently delivered on the topic of green marketing in healthcare and the healthy hospital movement. I’m still editing the second half of the presentation that was delivered by Mark Shelley of Lexington [...]

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“Social Media is a Cocktail Party”

Recently I read Jim Tobin’s new book, “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing.” It is one of three or four new books on social media that I ordered from Amazon over the holidays. I also bought “Facebook Marketing: Leverage Social Media to Grow Your Business,” [...]

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