Posted in Green Hospitals, Green Marketing, Interesting Articles, tagged Ann Smarty, Best green blogs, building links by greening your business, Dan Dunlop, dotherightthing.com, eco-friendly links, ecofirms.com, emPivot, green company directory, green maven, green profiles, Greenhackz, greenmaven, grow news, grownews, Jennings, promoting your green practices, search engine people. the daily green, the green YouTube on January 30, 2009 | Leave a Comment »
A couple of days ago I came upon a post by Ann Smarty on www.searchenginepeople.com. Ann’s post is all about how to manage your company’s reputation by way of promoting its green practices online. You can check out the post by clicking here.
Ann points out a number of resources including the following:
www.DoTheRightThing.com – You can [...]
Posted in Awards Competitions, tagged advancing good health, Ashoka, change makers, changemakers, changemakers.net, Dan Dunlop, design for better health, design for better health competition, efforts to advance good health, Jennings, Jennings and Company, making better health decisions, Robert Wood Johnson Foundation, Roberto Wohlgemuth on January 29, 2009 | 1 Comment »
Earlier this week I received an email from Roberto Wohlgemuth, Global Media Manager at Ashoka’s Changemakers. He was drawing my attention to a new online competition they are launching in collaboration the Robert Wood Johnson Foundation. Basically, the Designing for Better Health competition is part of a search for innovations that are helping people to [...]
Posted in Green Hospitals, Green Marketing, tagged Center for Health Design, CleanMed, Dan Dunlop, Environmental marketing claims, gghc, gghc.org, going green, Green business practices, green guide for health care, green guide for healthcare, green guide for healthcare marketers, green guide for marketers, green resources for marketers, guide to green resources, Health Care Improvement Foundation, health care without harm, healthy building network, healthy food, Healthy hospital movement, healthy hospitals, Jennings, Jennings and Company, North Carolina Prevention Partners, PR News Online, practice greenhealth, sustainable hospitals on January 28, 2009 | 2 Comments »
Over the last several months I’ve been preparing for my presentation at the Fourteenth National Forum on Customer Based Marketing Strategies. The topic of the presentation is “Green Marketing and the Healthy Hospital Initiative.” While working on various green projects I’ve found a number of resources that would be helpful to any marketer thinking about [...]
Posted in Interesting Articles, hand hygiene, patient safety, tagged best practices in hand hygiene, brooke tyson hynes, Dan Dunlop, hand hygiene, hand hygiene campaign, healthcare marketing advisor, HealthLeaders Media, Jennings and Company, kandace doyle, marketing hand hygiene, Marketing Patient Safety, NESHCo, New England Society for Healthcare Communications, tufts medical center on January 27, 2009 | Leave a Comment »
I’ve been on the patient safety kick for the last year or so – speaking at conferences and writing articles whenever I get the opportunity (or free time). This month (January ‘09) the folks at Healthcare Marketing Advisor published an article that features two successful hand hygiene campaigns. The article, written by Kandace Doyle, is [...]
Posted in Interesting Articles, tagged BCBS MA, BCBS MA under scrutiny, BCBSMA under investigation, blue cross blue shield of Massachusetts, Dan Dunlop, escalating insurance premiums, Healthcare Marketing, Jennings, Jennings and Company, Martha Coakley, Partners BCBS under srutiny, Partners HealthCare, tufts medical center on January 26, 2009 | Leave a Comment »
According to a Boston Globe story on January 23, 2009, the Massachusetts Attorney General Martha Coakley is now officially investigating BCBS of Massachusetts and Partners for possible collusion and violations of the state’s consumer protection law. According to the Globe, “Attorney General Martha Coakley has launched an investigation into whether the state’s largest health insurance [...]
Posted in Resources for Marketers, tagged Jennings, Jennings and Company, Dan Dunlop, healthcare marketing blog, healthcare marketing community, eric hayward, http://healthcaremarketing.ning.com, our haus, our haus blog, the healthcare marketer on January 14, 2009 | Leave a Comment »
I recently connected with Eric Hayward of Grossman Design through the Healthcare Marketing Community. Eric moderates a blog called Our Haus (http://gdahaus.blogspot.com) that dedicates a significant percentage of its posts to healthcare marketing. I like the attitude and the thinking that I’ve seen in Eric’s posts. It is a fledgling effort, with only [...]
Posted in Awards Competitions, tagged Jennings, Jennings and Company, Dan Dunlop, marketing awards, healthcare advertising awards, aster awards, telly awards, clio awards, Marketing Healthcare today, Awards season, healthcare marketing report, healthcare awards, advertising awards on January 13, 2009 | 1 Comment »
It’s that time of year again. It seems like everyday a direct mail piece or email arrives promoting another healthcare marketing award competition. Today I received the direct mail piece for the Aster Awards. We typically enter the Asters. This year the deadline for submissions is February 28, 2009. Winners are announced in Marketing [...]
Posted in Interesting Articles, tagged BCBS greed, BCBSMA, Blue Cross Blue Shield Massachusetts, Blue Cross Profit-centric, Boston Business Journal, Boston Globe, Cleve Killingsworth, tufts medical center, William Van Faasen on January 10, 2009 | 1 Comment »
On January 9, 2009, there was an editorial in the Boston Globe detailing Tufts Medical Center’s struggle to receive fair reimbursement rates from Blue Cross Blue Shield of Massachusetts. Here’s the straight scoop: Hospitals like Tufts that are not part of a larger healthcare system or network are at a disadvantage when negotiating with BCBS [...]
