My Year-End Video Post

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PHYZOOM – Web-based Physician Marketing Tools

A member of the Healthcare Marketing Online Community recently drew my attention to a new physician marketing tool called PHYZOOM.  Among PHYZOOM’s interesting set of offerings are blogging tools for physicians! PHYZOOM’s objective is to provide tools that make it easier for physicians to build relationships with patients and referral sources, and to ease physicians [...]

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Creativity in Healthcare Advertising – Oxymoron?

An art director and former co-worker of mine, Kevin Palmer, sent me a link to an article on Talent Zoo’s website about medical marketing. The article is titled “Creative Medical Advertising – Oxymoron?” and written by Bruce Nicoll (December 16, 2008). Kevin thought I would be interested, and indeed I was.
If you’re a healthcare marketer, [...]

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East Carolina Heart Institute Dedication

On December 11th, a few of my colleagues and I attended the official dedication ceremony for the new East Carolina Heart Institute (ECHI) at Pitt County Memorial Hospital. The development of the Heart Institute was a collaboration between East Carolina University (ECU) and Pitt County Memorial Hospital in Greenville, North Carolina. This facility is now [...]

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Vets Better Marketers Than Physicians

Yesterday my cat Nemo (see photo insert) got a direct mail piece from his veterinarian at Cornwallis Road Animal Hospital. A note reading “It’s time for Nemo to come in for a visit” was attached as a cover wrap to a nice magazine called HealthyPet. The publication even has Dick Van Dyke on the [...]

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Word of Mouth Rules

According to a study by The Center for Studying Health System Change, word of mouth is still the driving force behind consumers’ selection of healthcare providers. Of the 17 million adults who selected a new primary care physician in the last year, approximately half of them relied on recommendations from family members or friends. For [...]

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Drug Companies Cutting Back on Ad Spending

You know all those pharmaceutical ads you see every night on television? Well, an article today on the CNN Money website mentions that drug companies are in the process of reigning in ad spending and will soon announce self-imposed restrictions on their advertising practices. (Pharmaceutical ad spending declined 6% in the first six months [...]

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Mirror Image Ad Campaign launches Heart Institute

Last week in HealthLeaders Media Marketing Weekly (eZine), an article by Kandace Doyle featured an ad campaign that will be used to roll out the new East Carolina Heart Institute (ECHI) at Pitt County Memorial Hospital (Greenville, North Carolina). The “mirror image” campaign, graphically depicts the vision of the Heart Institute’s creators – a vision [...]

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“Building a Healthier North Carolina”

This weekend I was reading the most recent issue of the UNC Medical Bulletin (the monthly publication for alumni and friends of the UNC School of Medicine) and it led me to reflect upon the amazing development of new healthcare facilities taking place in this region. The article was titled “Building a Healthier North Carolina.”
Of [...]

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A Reminder About Arrogance in Healthcare

In yesterday’s New York Times there was an article titled: “Arrogant, Abusive and Disruptive – and a Doctor.” You really don’t have to read the article to know what it was about. And you’ve probably read dozens of articles like this in the past. They haunt healthcare and serve to diminish the memory of all [...]

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