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Archive for November, 2008

What am I thankful for this Thanksgiving? Believe it or not, it is a fairly long list.

I’m thankful for my family, Scotti and Meg – the two women who put up with my travel, cranky moods and general impatience. I try to make them the priority but don’t always succeed. I’m also thankful for the [...]

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Today I was visiting Catalent Pharma Solution’s site in Middleton, Wisconsin. This is the heart of their biotechnology work. This group, known in a past life as Gala Biotechnology, is absolutely amazing. A colleague and I spent the day meeting with their leadership, and touring the facility.
What do they do in Middleton? You’ve no [...]

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I’ve said it before and I’ll say it again: I love my work. In this case, I’m talking about my work as a marketer in the life sciences. This week I’ve been on the road as part of a brand consulting engagement for Catalent Pharma Solutions. Earlier in the week one of my colleagues and [...]

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What comes to mind when you think of Vermont? Cows? Beautiful fall foliage? Ben & Jerry’s Ice Cream? Skiing? For me, Vermont has always been about a way of life – more gentle and a little safer than most of us experience. To be fair, I spent a good part of my childhood in Vermont [...]

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Wherever you live, there is most likely a regional healthcare marketing society – probably an affiliate of the Society of Healthcare Strategy & Market Development (SHSMD). I belong to a few of the regional societies and do my best to make it to their annual educational conferences. I attended the New England conference a few [...]

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The information in this post should come as no surprise to healthcare marketers, although there may be solace in knowing that we’re not alone in our reluctance to embrace social media.  In a study just released, the Marketing Executives Networking Group (MENG) revealed that most marketing executives are still climbing the learning curve when it [...]

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With the Fall 2008 CHPRMS conference rapidly approaching (it starts Wednesday) I thought I would lighten up my healthcare marketing blog with a post about great restaurants in Charleston! Hopefully this will come in handy later this week as many of us descend upon Charleston.
Word of Mouth: I’ve had several friends recommend Hominy Grill, Jestine’s [...]

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A recent article distribute by Reuters (London) references a new study by Demos that claims that employee social networking activity may very well help businesses. “The report by Demos said encouraging employees to use networking technologies to build relationships and closer links with colleagues and customers could help businesses rather than damage them.” (Source: Reuters, [...]

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Here’s a great case for maniacal attention to hand hygiene compliance in healthcare environments. An article in U.S. News & World Report’s HealthDay reports that women’s hands are home to a greater variety of germs than men’s hands. According to the article, “both genders house vastly more bacteria on their palms than previously suspected, according [...]

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Lexie Gross of MedTouch, a fellow member of the Healthcare Marketing Online Community, brought this Newsweek article to my attention. The article by Barrett Sheridan is titled “Open Wide” and was published on October 16, 2008.
The article discusses the healthcare industry’s slow adoption of Web 2.0 tactics like social networking. It includes an interview [...]

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