Is Health 2.0 Being Over-Hyped?

Today in my Daily Dose e-newsletter from Modern Healthcare, there was a thought provoking post to the Daily Dialogue Reader Blog by Dmitriy Kruglyak titled “Buzz Surrounding Health 2.0 ‘Way Overblown’.” The article is a response to Rebecca Vesely’s earlier article: “Money Woes Don’t Slow Health 2.0.”
Dmitriy predicts the eventual demise of the Health 2.0 [...]

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CHPRMS 2008 Annual Fall Conference

Yesterday I received a brochure in the mail for the 2008 Annual Fall Conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS). The conference is taking place in Charleston, SC this year, at the Francis Marion Hotel. The dates are November 12-14, 2008. Each year this proves to be one of the best [...]

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MGMA 2009 Conference ‘Call for Speakers’

Owen Kemp emailed me a reminder today about the Medical Group Management Association’s 2009 Annual Conference. The call for speakers is active and available online. The deadline for submissions is October 31, 2008. I sent in my submission this afternoon. We’ll see how it goes; I’ve never spoken at this conference so it would be [...]

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University Health Systems Colors Campaign

In the Fall 2008 issue of Marketing Healthcare Today, there’s a great profile of the University Health Systems of Eastern Carolina branding campaign. Dubbed the “colors campaign”, the UHS campaign is actually a branded service line marketing program. Although it is a distinctive branding campaign, it is leveraged to do both image building and to [...]

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Dan Dunlop’s Channel | icyou – Intensive Content For Your Health | The source for healthcare videos online

Dan Dunlop’s Channel | icyou – Intensive Content For Your Health | The source for healthcare videos online
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ICYOU.com – Healthcare’s Version of YouTube

If you’re not familiar with ICYOU.com – “healthcare videos on demand” – you should check it out. It bills itself as “the Web’s only destination focused solely on bringing you the whole world of healthcare video. From important medical breakthroughs to the latest diets, from recipes for diabetics to vlogs from cancer patients, icyou is [...]

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NESHCo Conference Wrap-Up

The NESHCo Fall Institute has come to an end. This was my first time attending the conference, and I have been impressed with the experience. New England healthcare marketing professionals are fortunate to have a resource like this in their region. The leadership did a terrific job with the conference. Kelly Woodsum, NESHCo’s executive director, [...]

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Today at the NESHCO Conference – 10/16/08

It’s 10:30am at the NESHCo Conference – the New England Society of Healthcare Communicators. Brooke Hynes and I presented at 8:30am, giving the keynote address. Our talk was about marketing patient safety within the hospital or medical center. We used the current Tufts Medical Center hand hygiene campaign as a case study. I was impressed [...]

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The New England Society for Healthcare Communications (NESHCo)

For the next couple of days I will be posting (if all goes according to plan) from the NESHCo conference in Westbrook, Connecticut. This morning I am flying up to Connecticut for the conference. This is a busy day in the world of healthcare marketing. Not only is the NESHCo conference kicking off this [...]

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Management by Walking Around – At Night

Recently I wrote an article for Healthcare Advertising Review about “living the brand” at Lexington Medical Center in West Columbia, South Carolina. In the article, I talked about Lexington’s CEO, Mike Biediger, and his habit of walking the halls of the hospital each day – spreading culture along the way. As he walks the halls, [...]

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