14th National Forum on Customer-Based Marketing Strategies

Last week I had the pleasure to speak with Judy Neiman, president of the Forum for Healthcare Strategists. Judy and I spoke about her plans for the upcoming 14th National Forum on Customer-Based Marketing Strategies. The conference will take place in Las Vegas on February 4 – 6, 2009. I was a speaker at last [...]

Read Full Post »

The Economic Health of Online Health Sites

There is an interesting piece in today’s Media Post Online Media Daily eNewsletter about the potential impact of the current economic crisis on online health sites. Click here to access the story. According to the story, one of the keys to the ongoing success of these sites (Revolution Health, Web MD, AOL Health, Everyday Health, [...]

Read Full Post »

Going Green: How Much Do Consumers Care?

On September 23, my weekly Research Brief from The Center for Media Research, included information about a recent Yankelovich survey: Going Green. According to the study, 34% of consumers feel much more concerned about environmental issue than they did a year ago. Less that a quarter feel they can make a difference.

The Yankelovich study breaks [...]

Read Full Post »

Are You Prepared to Talk About Nuclear Waste at Your Hospital?

On September 25, there was an AP story about nuclear waste piling up at hospitals around the country. Here’s the link to the story. If you’re a healthcare marketer, you’re going to want to pay attention to this issue and find out how your hospital is handling radioactive waste; and figure it out before a [...]

Read Full Post »

Consumers Hungry for Online Health Information

According to a recent report release by comScore, Inc., Internet use for health information is growing at four times the rate of the total Internet. The category grew 21% over the past year with Web MD leading the field with 17.3 million visitors in July. Everyday Health, Revolution Health and AOL Health each attracted more [...]

Read Full Post »

Infection Control Still Out of Control

Yesterday in my Daily Dose enewsblast from Modern Healthcare, there was an interesting article about a new survey released by the Association for Professionals in Infection Control and Epidemiology. Based on their findings, the organization is calling for  enhanced management and physician leadership in the area of infection control. This is a critical patient safety [...]

Read Full Post »

Starbucks and The Good Sheet: Good Health Care

You may have noticed in your neighborhood Starbucks location a POP display containing small square pamphlets. Every Thursday, Starbucks distributes a new issue of The Good Sheet. This non-partisan series of small publications explores major issues facing the electorate as we prepare to cast our votes in November. The expressed goal of the Good Sheet [...]

Read Full Post »

The Weak Link in Healthcare Marketing: Service Delivery

You can do your job magnificently, work 60 hours a week, and build your hospital’s brand stature in the marketplace and it is all meaningless if the patient shows up and doesn’t have a good experience. All the marketing in the world is for not if the caregivers fail to deliver a quality experience. That’s [...]

Read Full Post »

The Masses Are Not Wise?

One of the statements that I clearly remember from Andrew Keen’s presentation yesterday at the SHSMD Conference was: “The masses aren’t necessarily wise.” He said this in the context of arguing against the Web 2.0 phenomenon and its democratizing effect.
As I pondered this statement last night, it occurred to me that this is something that [...]

Read Full Post »

Is Web 2.0 Assaulting Our Culture? Today at the SHSMD Conference 9/18/08

I attended the opening presentation this morning, a general session featuring speaker and author Andrew Keen. The title of the talk was <i>Web 2.0: How today’s Internet is Assaulting Our Culture</i>. A pretty provocative title! Andrew is a well-known technology critic – although he points out that he is not critiquing the technology, just its [...]

Read Full Post »